Blog samples

1. Dee A. Holleran Writing Sample
CLIENT: Borror Properties
MEDIA: Blog

It’s already January 28, and we’ve used up over 2 million seconds of 2015. Our team at Borror
Properties has made use of every one of those seconds, keeping busy in the real world and the
virtual one to add value for our homeowners, our renters and our business partners
Here’s just a quick review of some of the progress we have made:
Doug was asked to contribute in a recent Wall Street Journal article about the transformation in the
Short North. Of course, he obliged.
Three of our projects in the Short North, The Prescott , 40 West, and Truberry On Summit, have
progressed visibly, moving from bare ground to slab to framing in just a few short weeks. We are
very excited to bring these new projects to the market in 2015.
Truberry Custom Homes has expanded its online presence for our real estate and mortgage partners
by adding our profile to LinkedIn. Combined with our Facebook page and our popular Truberry
Pinterest board.
And speaking of connecting, Borror Short North has entered the Twitterverse with our first Twitter
page, @BorrorBuzz. Follow us to stay current with all the buzzworthy news about our Short North
projects and other news from the SN Arts District and neighborhood.
Last but not least, all of us at Borror are eagerly anticipating the launch of our new website in 2015.
Stay tuned for updates and the grand virtual unveiling!
For information on all our new projects, real or digital, visit us at borrorproperties.com.

2. Dee A. Holleran Writing Sample
CLIENT: SimpleQuE Consulting
MEDIA: Blog
TITLE: So what exactly is “ISO?”

Have you ever heard the old business saying “You can’t manage what you can’t measure?” ISO
standards are the answer to the problem of measurement.
The International Organization for Standardization, based in Geneva, Switzerland, publishes over
19,500 international standards that cover everything from quality management to sustainability to
codes used to convey international currency types.
Standards are documents that provide requirements, specifications, guidelines or characteristics used
to ensure that materials, products, processes and services are consistent and fit to their purpose.
ISO’s international standards are the language of world-wide trade, creating world-class
specifications for products, services and systems to ensure consistent quality, safety and efficiency.
Even the name ISO is consistent – it is derived from the Greek word isos, which means equal. In
every country and every language, ISO is always ISO.
ISO Certification is based on those international standards, but the International Organization for
Standardization does not actually certify any organization. Rather, they identify the need, create,
maintain and update standards with the help of a panel of experts within a technical committee.
Actual certification is the result of an audit conducted by an external resource. The audit confirms
that the system’s requirements are being satisfied, all standards are being met, and that the
management system is implemented effectively.
There are several routes to ISO certification. A company can create its own documents and systems,
then prepare for and manage their audit, or they can work with a specialist to provide consulting,
auditing and training services to expedite the certification process. For information on choosing an
ISO consultant, visit simpleQuE’s YouTube channel.

3. Dee A. Holleran Writing Sample
CLIENT: Ohio Association of Advanced Practice Nurses
MEDIA: Blog
TITLE: OAAPN Celebrates Our CRNA Members for National CRNA Week

National CRNA Week celebrates not only the 48,000+ Certified Registered Nurse Anesthetists and
student registered nurse anesthetists nationwide, but the 2,900+ CRNAs here in Ohio.
While this annual celebration has taken place for more than 15 years, 2015 is the first year it has
been designated to honor Certified Registered Nurse Anesthetists. This advanced practice nursing
specialty includes both the rigorous course of study that is part of every RN’s education and
specialized training in anesthesiology.
CRNAs deliver safe and cost effective anesthesiology services that help medical care facilities
control rising health care costs. A 2010 study found that a solo CRNA is, at a minimum, 25% less
expensive than other anesthesiology care models.
National CRNA Week helps patients, hospital administrators, healthcare professionals,
policymakers, and the general public become more familiar with the CRNA credential and the
exceptional advanced practice registered nurses who have earned it.
In 2015, we celebrate the theme “CRNAs: The Future of Anesthesia Care Today.” This continues
the American Association of Nurse Anesthetists national public education campaign launched in
2014. The campaign website www.future-of-anesthesia-care-today.com provides a wealth of
information for patients, healthcare professionals and policymakers who are interested in ensuring
safe, cost-effective anesthesia care.

4. Dee A. Holleran Writing Sample
CLIENT: TS24
MEDIA: Blog
TITLE: INFORMATION: An Important Key to Program Compliance

A recent survey conducted by Rockbridge Associates showed that out-of-policy travelers spent an
average of $2,881 more per year than “in-policy” travelers. Multiply that across your enterprise, and
those maverick buys can increase your travel costs by as much as 15% annually.
Travel professionals have a host of answers for this problem, from mandating policy to making
compliance a game. Many organizations have taken a close look at out of policy behavior to
understand why it happens, and see if it can be managed and influenced rather than controlled.
The results of these studies suggest practical steps to reducing the problem in many organizations.
STEP ONE: Teach It
Inexperienced travelers are most likely to purchase non-compliant travel. It’s not the sign of a bad
employee – just an uneducated one. Sometimes, travel policies were part of an information-intensive
training program and the employee has forgotten. In others, the company culture towards in-
compliance travel just hasn’t sunk in yet.
Time invested in training now will make these employees the travel superstars of the future. Offer
small group orientations with the travel team, and a robust online training and booking system like
the TS24 “vortal” to bring your newbies up to speed and offer ongoing support. Finally, make sure
that all travelers have the TS24 customer service number in their smartphone as a 24/7 travel
resource that will help them stay in program and on budget.
STEP 2: Expand It
A certain group of “mavericks” buy outside of program because they like the current vendors and
don’t want to change. The reasons for this reluctance can be as simple as knowing the hotel staff or
as bottom line-oriented as wanting to maximize travel rewards through a particular vendor.
A solution that shows respect for the employee and the program is to include those out-of-program
vendors in your program understanding that savings are a primary priority. TS24’s experienced
industry consultants can you build a program that allows for this flexibility.
STEP 3: Preach It
When the President introduces a new policy, you can’t miss it. The policy is floated, then discussed,
then announced, then promoted in all of his speeches for the next few weeks.
Effective evangelization requires both mass communication (policy updates, published FAQs,
surveys) and personal communication. If a particular traveler, for instance, constantly buys out of
program because she believes that her Groupon is cheaper than in program, show her where the in-

5. program buy offers benefits that hers doesn’t, like free breakfast, Wi-Fi, or late checkout. Peer
testimonials are one of the strongest tools for gaining compliance – so use them often.
STEP 4: Enforce it!
As a travel program manager, it’s your responsibility is to control costs – NOT to control traveler
behavior. Almost every corporate traveler reports to someone, and you need to enlist those
management team members to keep travelers in compliance.
Give your senior level managers the information they need to enforce travel policy – it’s easy with
TS24’s detailed reporting systems.
Do you see a common theme here? INFORMATION is vital to all these steps. As the keeper of
information regarding travel costs and potential savings, you have the most powerful tool to drive
compliance. We’ve given you some powerful ways to put it to work!

6. Dee A. Holleran Writing Sample
CLIENT: Scioto Properties
MEDIA: Blog
TITLE: Is Free Parking for People with Disabilities Making Fraud Worse?

An essential tenant in the Americans with Disabilities Act is to prohibit discrimination against
people with disabilities in transportation – which ties back to almost every other protection. Without
transportation, people with disabilities can’t work, find appropriate housing or integrate fully into
society.
Every day, thousands of people with disabilities are denied the right of transportation because the
parking spaces built and reserved for them are being used by able-bodied people using parking
placards intended for those with disabilities to save a few bucks.
“This is a significant issue for our members,” said Mark Perriello, president of the American
Association of People with Disabilities. “When people are out shopping or dining, they need these
spots. When they can’t find them, it leaves people with disabilities out on the sidelines.”
But many drivers ignore the moral issue and the risk of an expensive ticket for the opportunity to
score prime parking spaces for no cost. About two-dozen states have laws that allow people with
placards to park for free at metered spaces, and the majority of them have no time limit, according
to a 2012 study published in the Journal of Planning Education and Research. The report concludes
that these states’ nonpayment privileges invite fraud and abuse.
Michael Manville, an assistant professor of city and regional planning at Cornell University who co-
authored the study, said that while it’s “vitally important” to issue placards to people with disabilities
so they can park in designated spaces near ramps and doorways, they shouldn’t be allowed to park
anywhere for as long as they like for free.
“If it wasn’t free, there’d be no incentive at all for someone without a legitimate disability to have a
placard,” he said. “If you’re in downtown Los Angeles, downtown Chicago, downtown Seattle, this
carries a lot of value.”
In addition to creating a strong financial incentive for fraud, free and unlimited parking creates
hardships for merchants, who complain that there is no shopper turnover when people improperly
park in front of the same store all day. And cities say they’re losing revenue – in Chicago, for
example, the city agreed last year to pay a private company that leases its meters $54.9 million to
make up for revenue it said it lost because of people using the placards to park for free. This
included both drivers with disabilities and those who violated the privileges.
Baltimore, which previously allowed people with disability placards to park for free in the central
business district, changed its rules in July. The city retrofitted most of the meters so people with
disabilities could use them, and reserved 200 spots for those with disabilities. But it also started
requiring everyone to pay the $2-an-hour meter fee, whether they have a disability or not.

7. Tiffany James, spokesperson for the Baltimore City Parking Authority, said that the city acted
because of a massive amount of placard fraud. “Lots of blocks in this area had 60 to 70 percent of
the cars with disability placards,” James said. “The higher the off-street parking lot rate, the higher
the meter rate, the more valuable the placards became.”
“I took a video before we launched. Every single car in a particular block had a disability placard,”
James said. “After we launched, not a single one did.”
On the other hand, Kelly Buckland, executive director of the National Council on Independent
Living, an advocacy group for people with disabilities, cautions that states and cities that eliminate
free parking may be violating the Americans with Disabilities Act by preventing access.
Buckland, who has a spinal cord injury and uses a power wheelchair, said that he and many people
with disabilities aren’t able to use meters because they can’t operate them with a closed fist or the
meter is located in a place that is inaccessible for a wheelchair.
He said that last year he got a ticket in Arlington, Va., which charges people with disabilities for
parking, because he couldn’t feed the meter. He went to court and the ticket was dismissed.
“If you’re going to charge people, you need to make darn sure that you’re providing the same level
of access that everybody else has, and we don’t feel that these cities are meeting that test,” Buckland
said.
What do you think? Should parking for people with disabilities be free? Like our Facebook page at
https://www.facebook.com/SciotoProperties and sound off on this topic!