BLUE OCEAN VS RED OCEAN

1. Blue Ocean Or Red Ocean Strategy. Which is better??? HIGH ABOVE OR FIGHT LIKE SHARKS MANASH PRATIM KALITA MOHIT KATARIA MD.FARAZ

2. BLUE OCEAN STRATEGY Coined by W. Chan Win and L enee M auborgne in 2005 No competing in treaded areas Create or find untapped new market segments of growth Strategic success challenged Change the rules of the game

3. WHY???? Overcrowded industries, high performance lost pursues differentiation and low cost creates uncontested market space maximizes opportunity while minimizing risk  create a win-win outcome

4. HOW??? Create, reduce, eliminate, raise Reconstruct Market Boundaries Focus on the Big Picture Reach Beyond Existing Demand Value innovation Leadership and focus on noncustomers

5. PRACTICALITY Cirque Du Soleil Nintendo Wii Starbucks Southwest Airlines HubSpot Threadless 

6. RED OCEAN existing industries in a known market space cutthroat competition competition in order to acquire a greater share of the market Crowded, reducing the potential for profits and growth turning products into commodities

7. conclusion Vision Innovation Awakening and exploration Leadership Redefine and overcome the hurdles