BMW_Family_Business_Presentation-2.pptx information only
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7 slides
Mar 12, 2025
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About This Presentation
bmw plain info
Size: 33.73 KB
Language: en
Added: Mar 12, 2025
Slides: 7 pages
Slide Content
BMW Family Business History, Founders, and Current Structure
Business Background & Founders BMW Origins and Founders: • Founded on March 7, 1916, as Bayerische Flugzeugwerke AG (BFW). • Originally manufacturers of aircraft engines. • Key Founders: Karl Rapp, Gustav Otto, Franz Josef Popp. • Officially renamed Bayerische Motoren Werke (BMW) in 1922.
BMW Genogram & Founding History Timeline and Family Evolution: • 1913: Karl Rapp establishes Rapp Motorenwerke GmbH. • 1916: Merger leads to creation of Bayerische Flugzeugwerke AG (BFW). • 1917: Renamed to Bayerische Motoren Werke GmbH (BMW). • 1922: BFW adopts the BMW name, becoming Bayerische Motoren Werke AG. • 1959: Quandt family (Herbert Quandt) invests to save BMW from bankruptcy.
Family Relationships & Ownership Quandt Family Ownership: • Herbert Quandt: Saved BMW from bankruptcy in 1959. • Stefan Quandt (son): Owns 25.8%, Deputy Chairman. • Susanne Klatten (daughter): Owns 20.9%, active shareholder. • Quandt family collectively controls nearly half of BMW.
Business Structure & Brands BMW Group Structure and Performance: • Brands: BMW, MINI, Rolls-Royce. • Global Operations: Facilities in Germany, USA, China, South Africa. • 2023 Production: 2.56 million automobiles, 209,066 motorcycles. • Revenue (2023): €155.5 billion. • Market Position: Top 15 global automotive companies.
Current Performance & Market Position How BMW is Doing Today: • Strong financial performance with consistent profitability. • Leading innovations in electric vehicles and autonomous driving. • Solid market presence globally with expansion in Asian markets. • Recognized for quality, luxury, and innovation.
BMW Family Genogram Visual Representation of Family Lineage • Karl Rapp & Gustav Otto (Original Founders) • Transition through Franz Josef Popp • Quandt Family Acquisition (Herbert Quandt) • Current Ownership: Stefan Quandt & Susanne Klatten