BMW ppt

BMW Presentation

1. BMW Presented by : Deep Kaneriya Snehil Saranam Guided by :- Pratik More Prof. Deepa Hosur

2. BMW Germany: Bayerische Motoren Werke AG (BMW AG) English: Bavarian Motor Works (BMW)

3. INTRODUCING BMW -BMW is a German Automobile, Motorcycle and Engine manufacturing company founded in 1913. -BMW head quarters is located at the munich , germany . - The founder of the company is FRANZ JOSEF POPP.

4. History BMW was founded in 1913 to manufacture aircraft engines in the Munich. 1928, BMW set up a car manufacturing unit and started manufacturing a small car called ' Dixi ’ . It was BMW's first car and was marketed under the name BMW 3/15. 328 roadster, were considered very advanced for their time, and the roadster was even nominated as the 'Car of the Century' in 1999.

5. Key features 1961- launch of BMW 1500 a trendy sporting car 1973- first overseas plant in south Africa 1982- 1 st euro car maker to set up subsidy in Japan 1992- BMW outsold Mercedes Benz for the first time in Europe 1993- BMW entered into joint venture with Rolls-Royce 2003- BMW launched rolls Royce Phantom this high priced model around US $3,30,000 ( ₹ 2 Crores ) 2005- BMW sold a record breaking 769 units world wide

6. The Curve Effect Christopher bangle chief designer brought our cars with more curvy designs which he called “flame surfacing” Widely criticized by traditional designers they called them “bangle- ize ” Despite the criticism BMW sales increase year by year This design was copied by rivals Lexus and Mercedes Benz Main competitors Alfa romeo , audi , infiniti ,jaguar , lexus BMW LLC a subsidiary was established in USA 1975 it imported BMW mini rolls Royce cars and motor cycles

7. FIXING WHAT AIN’T BROKEN “Company of Ideas" advertising campaign was unveiled in may 2006 W anted to take their brand beyond its traditional association with “YUPPIES” 2005 BMW LLC record annual sales of 3,07,020 vehicles in the us up 4% over 2,96,111 vehicle sold in 2004 bmw llc felt that almost 75% luxery car buyers in the u.s . were not considering as they still strongly associated with yuppie

8. BMW – T he Ultimate D riving M achine The original German slogan F reude am F ahren W hch means “joy in driving” second largest selling European luxury car in America consistency of the communication and logo BMW has been the ultimate driving machine for 25 years three separate advertising agencies even though BMW retained its strategy .

9. Waiting For The Rest Of The World To Catch Up! " They get there through passion and inspiration -- they aren't hindered by idea-killing bureaucracy .“ BMW showcased its environmental sensitivity advertisements( eg : 745h hydrogen car ). They placed their ads in lifestyle publications as well as in magazines like Vogue, The Economist, Vanity fair etc. A Jackson Pollock painting thrown in a dumpster.

10. BMW’s Print Ads NO : Say “no” to compromise and say “yes” to innovative ideas. MATCH : BMW has the freedom to build cars the way it wants to build them. AIRBAGS : "Ideas don't have airbags to protect them." RISKY : : A print ad prominently featuring a BMW 7 Series vehicle with the tag line "Not taking risks is risky“.

11. BMW’s TV ads OVERTHINKERS : A shot of the Leipzig plant is seen with a voiceover explaining, "at BMW ideas are everything.“ EUPHEMISMS : The ad focused on teaching a lesson to their counterparts without being too offensive. ENEMY OF IDEAS : The ad that portrayed personality types, who created barriers to creativity.

12. Thankyu …!