BOAT is one the most incredible brands in the Indian startup

BOAT is one the most incredible brands in the Indian startup ecosystem and the most astonishing thing about this company is that within just 5 years such a strong position in the market.

1. boAt   - A game changer NAME: YEHWANTH RAO R ROLL NO: 20222MBA0540 SEC: 03

2. INTRODUCTION Launched in 2016 by Aman Gupta and Sameer Mehta, boAt is an audio direct-to-consumer brand that manufactures a host of audio products such as earphones, headphones and speakers, among others. It retails these products on its website and ecommerce marketplace. BOAT is one the most incredible brands in the Indian startup ecosystem and the most astonishing thing about this company is that within just 5 years such a strong position in the market .

3. INTRODUCTION If you look at the TWS or true wireless stereo market as a Q3 of 2021 while Bolt stands at 5.3%, Noise stands at 7.7%, Realme stands at 8.1%, Boat stands where the market share of 35.8% which is more than the next competitors combined.

4. INTRODUCTION In the 2023 financial year , Boat reported net sales totaling approximately Rs 4,000 crore which was its highest financial year sales total to date and represented around 21% growth compared to its figures for the year before, ET Bureau reported.

5. MARKET POSITIONING HOW WAS BOAT ABLE TO POSITION IN THE MARKET?

6. MARKET POSITIONING LETS TAKE AN EXAMPLE OF ONE+

7. MARKET POSITIONING RISE OF BOAT IS SIMILAR TO THE RISE OF ONEPLUS BRAND. WHY? ONEPLUS was one of the underrated brand in India. It was only popular among the tech enthusiasts. The rise of one plus started at 2019, when oneplus 7 was launched. And in 2019 oneplus sold more premium phones than Samsung and Apple. What strategy oneplus used in order to grow this faster than the crowded competitors ?

8. MARKET POSITIONING One plus collaborated with Robert downey JR and Amithab bachan in India. Created the big Hype in the market.

9. Product perception TANGIBLE VALUE How does the product function? PERCEIVED VALUE How does the product feel?

10. MARKET POSITIONING HOW WAS BOAT ABLE TO POSITION IN THE MARKET?

11. MARKET POSITIONING HOW WAS BOAT ABLE TO POSITION IN THE MARKET? After apple introduced airpodes there was high demand for tws earphones After jio’s wave there was a imensive boost in screentime in india Phone manufactures’s removing earphones with smartphones. There were only basic versions of wired earphones in the market.

12. ASPIRATIONS OR COLLABARATION

13. ASPIRATIONS OR COLLABARATION

14. PRODUCTS

15. PRICING

16. PRICING

17. MARKET POSITIONING WHY YOU CHOOSE BOAT OTHER THAN ANY OF THE COMPITATIVE PRODUCT?

18. MARKET POSITIONING WHY YOU CHOOSE BOAT OTHER THAN ANY OF THE COMPITATIVE PRODUCT? Pricing Quality Perception lifestyle