BOH Plantation Sdn Bhd_business-stu.docx

BOH Plantation Sdn Bhd in business.

1. NadiaMadam Maizatul
LECTURER NAME’S :
XiangChuinJoey tay
Nur Azra Akin Binti Mohd Rizal
Yong Shi Hui
Binti Mat TokitDzulayhaNursiti
STUDENT NAME’S ;
BOH Plantation Sdn Bhd

2. ACKNOWLEDGEMENT
INTRODUCTION / BACKGROUND OF
COMPANY
ISSUES , CHALLENGE AND HOW TO
OVERCOME THE PROBLEM
KEY CHALLENGES
IMPACT AND HOW TO OVERCOME IT
ADVANTAGES
DISADVANTAGES
CONCLUSION
s
Table of Content

3. ACKNOWLEDGEMENT
In writing this report, we would like to express our gratitude to our lecturer Miss Maizatul Nadia Binti Samion for
granting us the opportunity to do this report and even give us enough time to finish this report. As a group of five
members, we would like to express our heartfelt appreciation to each other for the collaborative effort and teamwork
displayed throughout this assignment. Our diverse strengths, skills, and perspectives have enriched our discussions.
Each member's commitment, dedication, and contribution have been essential to the successful completion of this
report, and we are grateful for the collective effort we have achieved.

4. INTRODUCTION
•The largest black tea manufacturer in Malaysia
•Owned domestic and international distribution
•Located in Cameron Highlands, Pahang , Malaysia
( the largest tea plantation in Malaysia )
•A sole proprietorship , founded by J.A Russell
•Russell established deep – rooted commitment to excellence and sustainability
•Consistently deliver exceptional tea experiences to customers

5. •Keep highest standards of uality , sustainability & social responsibility, utmost care , ensure tea have perfect blend of
flavor, preserve natural environment , support local communities & nurturing strong relationship with stakeholders.
To consistently deliver exceptional tea experiences to customers while upholding the highest standards of quality,
sustainability, and social responsibility. The company strives to cultivate and process tea leaves with utmost care, ensuring
that each cup of tea embodies the perfect blend of flavor, aroma, and authenticity.

Recognized for its unwavering commitment to excellence, innovation, and sustainability. The company aspires to redefine
the tea industry by continuously exploring new frontiers, embracing cutting-edge technologies, and fostering a culture of
continuous improvement. Through its visionary approach, BOH Plantations aims to inspire and delight tea enthusiasts
worldwide, elevating the tea-drinking experience to new heights of delight and sophistication.
MISSION
VISION

7. Sustainability
. 2
Excellence
. 1
Responsibility
. Social 3
Integrity
4.
Values

8. ISSUES CHALLENGE AND HOW TO OVERCOME THE
PROBLEM

a.E-commerce
Implementation
b. Online Visibility
and Branding
c. Logistics and
Delivery
d. Customer
Engagement and
Retention
e. Online
Reputation
Management

9. 9

10. i)Lack of Financing
KEY CHALLENGE
ii)Low Productivity
iii) Access to Management and
Technology
Burden
iv) Heavy Regulatory
iii) Access to Management and
Technology
iii) Access to Management and
Technology
iii) Access to Management and
Technology
ii)Low Productivityii)Low Productivityii)Low Productivity

11. 11
Considerationsv) Financial Digital ChannelsOnline and iv) Shift to DemandSales and ii) Decline in Operations i) Disruption in IMPACT AND HOW TO OVERCOME IT
iii) Supply Chain
Disruptions

12. Offerings
Experiental
vi) Tourism and
Presence
and Market
Strong Brand )v
Practises
iii) Sustainable
Tea
ii) High – uality
Expertise
i) Heritage and
THE ADVANTAGES
i) Diverse Product
Portfolio

13. THE DISADVANTAGES
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Conditions
Weather and Climate
iii) Vulnerability to
Channels
Traditional Distribution
i) Reliance on
Diversification
v) Limited Product
Presence
ii) Limited Geographic
Landscape
iv) Competitive Market

14. CONCLUSION
In conclusion, BOH Plantations Sdn Bhd is a leading tea manufacturer in Malaysia, known for its
commitment to excellence, sustainability, and social responsibility. The company has faced various
challenges, including the implementation of e-commerce, online visibility, logistics, customer
engagement, and financing. However, by leveraging their strengths, adopting innovative
strategies, and embracing technology, they can overcome these challenges and thrive in the
competitive market. With their rich heritage, high-quality tea products, and dedication to customer
satisfaction, BOH Plantations is well-positioned to continue delivering exceptional tea experiences
and shaping the future of the tea industry.
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15. THANK YOU…
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