BookMyShow

Journey of BookMyShow

1. By GROUP 10 Manuj Nangia (20DM117) Mohan Nihal (20DM123) N Sanketh Pamar (20DM129) Nehal Jain (20DM136) Nimisha Agrawal (20DM144) Parth Samariya (20DM150)

2. BRIEF ABOUT COMPANY HISTORY It operates in 5 countries with more than 30 million customers. Total revenue of company was 619 crore in FY2019 . The company holds around 90% market share in the online ticket booking industry. Founders Hemrajani, Parikshit Dar and Rajesh Balpande Book My Show was initially branded as ‘ Go For Ticketing ’. In 2002, the company was renamed ‘ India Ticketing ’  In 2007, it was named as Book My Show.

3. MISSION Provide best movie experience Maintain brand awareness Increase brand visibility Increase number of customers

4. CULTURE 4 Office equipped with bunk beds Work from home Virtual live streaming of events Virtual event hosting Flexible Working Hours Teach a Course

5. VALUES TEAMWORK PRACTICAL INNOVATION PROBLEM SOLVING

6. Teach a Course 6

7. MARKET COMPETITORS

8. LIMITATIONS AND PROBLEM FACED Ticket Cancellation Complex Payment Gateway COVID-19

9. ADOPTION OF NEW TECHNOLOGY Investment with AtomX Wristbands and Keychains Near field communication cards

10. India’s first online ticketing brand to participate in the WhatsApp business pilot OPERATIONAL EXCELLENCE Effective log management Real-time visibility Data Diversity 24X7 Customer care Uses ALTERYX to target their customer base

11. REVENUE MODEL

12. BUSINESS VALUE MODEL Cinema Halls Event Organizers Movie and play promotions Ticket selling Movie reviews Discount coupons My seat, my time, my show Self- service platform 24X7 customer helpline APP Technology Web developer Website for desktop Mobile APP Middle-high income group Students Ticket selling Internet handling charges Research and development structure Marketing structure Customer service

13. BUSINESS MODEL Transaction Broker Connects service providers to consumers Saves customer’s time and money Charges Transaction fees

14. SWOT Analysis STRENGTHS THREATS WEAKNESSES OPPORTUNITIES Vast network Simple and convenient to use Constantly updated 90% market share High Brand equity Limited to urban areas Costly tickets Refund policy Expand capabilities Increasing partnerships Co-organizing with event organizers Attraction of peoples Mismanagement Improved functionalities of competitors Newly emerging competitors

15. FUTURE PLANS Expansion Lesser density of seats Equal focus on movies and non-movies events