Brainstorming

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1. BRAINSTORMING
Prepared By:
Wenda R. Modino
CBSUA-Pasacao Campus
BSE Major in Physical Science

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What is Brainstorming ??
According to Alex Faickney Osborn (1963),
Brainstorming is a group or individual
creativity technique by which efforts are
made to find a conclusion for a specific
problem by gathering a list ideas
spontaneously contributed by its members.

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Brainstorming :
... to attack the
problem with the
ideas as much as
possible.

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Types of brainstorming :
1.Individual brainstorming
 is the use of brainstorming in solitary.
Problem :
Presentation
Paper
assignment

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2. Group Brainstorming
 can develop ideas in more depth than
individual brainstorming.
Problem :

something that needs discussion.

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Tips for Group Brainstorming
1.Have a clear objective
2.Record your ideas
3.Never interrupt people’s idea.
4.Hold off on criticism or judgment.

7. Record your ideas :
Sticky notes Computer

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Mind mapping

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STEP
FOR
BRAINSTORMING

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•Step # 1
•Define the
brainstorming
challenge

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How can we….?

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•Step # 2
•Each participant writes
down
•5 ideas

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Each participant writes down 5 ideas that he/she believes will
meet the challenge.
Number the ideas from # 1 to # 5.

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•Step # 3
•Each participant passes
his/her ideas to the person
on his/her left

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•Step # 4
•Each participant
writes down
3 new ideas

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Each participant reads the 5 ideas, he/she has received and
writes down 3 new ideas.
Number these 3 new ideas # 6 to # 8.

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•Step # 5
•Each participant passes
the 8 ideas to the person
on his/her left

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•Step # 6
•Each participant
writes down
2 new ideas

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Each participant reads the 8 ideas, he/she has received and
writes down 2 new ideas.
Number these 2 new ideas # 9 and # 10.

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•Step # 7
•Each participant passes
the 10 ideas on to the
person on his/her left

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•Step # 8
•Each person selects
the 2 best ideas

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•Each person selects, of the 10 ideas, the 2 ideas he/she finds
the best.

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3 criteria to use when selecting the best idea
•1. The idea is easy to implement
•2. The idea can make a large impact.
•3. Your favourite idea.

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•Step # 9
•In teams of 3, participants
discuss and select the
•2 best ideas

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Each team of 3 persons selects, of the selected 6 ideas, the 2
ideas they find the best.

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3 criteria to use when selecting the best idea
•1. The idea is easy to implement
•2. The idea can make a large impact.
•3. Your favourite idea.

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The advantages of Brainstorming :
 Encouraged Creative Thinking
 All ideas are accepted
 Makes everyone part of team
Exciting and Easy

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The Disadvantages of
Brainstorming :
XOnly works when everyone in the room has
something to say.
X Without strict control or leader present, the group
may take a long time to get the solution.
XGroup with a large members will not effective.
XPeople with high emotion are not allowed.

30. Thank You