Brand Management Of Dell Computers Inc..

Brand Management of Dell Inc.

1. About DELL Dell Inc. is an American-based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. Dell sells personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, and electronics built by other manufacturers. The company is known for how it manages its supply chain and electronic commerce. This includes Dell selling directly to customers and delivering PCs that the customer wants.

2. History of DELL 1979 Richard Egan and Roger Marino - former university roommates - quit their jobs and founded EMC in Newton, Massachusetts, five years before Michael Dell's vision was materialised. 1984 As a young student at the University of Texas, Michael Dell founds PC's Limited with $1,000 and a game-changing vision for how technology should be designed, manufactured and sold. He leaves his dorm room at the end of his first year to devote all his time to growing the business.

3. 1987 After the company's launch and the building of their first computer system, Dell opens its first international subsidiary in the United Kingdom. 1988 Growing at roughly 80 percent annually, Dell takes the plunge and goes public. The company, now officially renamed Dell Computer Corporation, uses the newly acquired capital to expand its product offerings and global presence. 1995 Dell expands worldwide operations in Europe, Asia, Japan and the Americas driving big ideas across the globe.

4. 2013 Michael Dell and private equity firm Silver Lake Partners buy back Dell from public shareholders to accelerate its solutions strategy and to focus on the innovations and long-term investments with the most customer value. 2015 Customer satisfaction rates reach record highs as customers feel the effects of Dell's singular focus as a private company. 2016 The Dell journey and the EMC journey join to reach customers and their great ideas globally and to drive human progress. The newly combined Dell Technologies marks the completion of the biggest tech deal in history.

5. PRODUCT Dell sells personal computers (PCs), servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, and electronics built by other manufacturers.

6. PRODUCT LINE Dell has been so successful at supply-line management over the past 20 years that it has been credited with driving Compaq into the arms of HP, and IBM out of the desktop computer business altogether. Its innovative and efficient build-to-order system, and the fact that it has little retail presence, has helped Dell keep its inventory costs under control in this fast-paced industry. That's tough to compete with. The hard part of a Dell strategy is maintaining consistency in components. If they get a better deal on a graphics card, they can switch suppliers quickly. Good for the consumer. But for the volume business buyer, it can be harder to do maintenance when components change each time you buy another computer. To address this, Dell (like some other vendors) offers businesses a special program — the Dell Stable Image — that promises to keep all the components the same for a period of time. But most small and medium-sized businesses don't have enough computers for this to be a big enough problem to warrant spending the extra bucks.

7. ESSENCE OF DELL COMPANY Customers: We believe our customer relationships are the ultimate differentiator and the foundation for our success. Winning Together: We believe in and value our people. We perform better, are smarter, and have more fun working as a team than as individuals.

8. Innovation: We believe our ability to innovate and cultivate breakthrough thinking is an engine for growth, success, and progress Results: We believe in being accountable to an exceptional standard of excellence and performance. Integrity: We believe integrity must always govern our fierce desire to win.

9. THANK YOU Sanjay AS