BrandExplorationPresentationAnjeCruz.pdf

School project

2. Career Category: Seeking promotional opportunities

Short term career goal: Immediately after graduation

so

Artist Relations & Marketing, SONY MUSIC

To accomplish this goal I will continue to build my portfolio
as well as network with Sony Music employees via Linkedin
and industry events

MUSIC

Long term career goal: 2030

Establish a boutique artist relations and
management company

Source: LinkedIn

3. Occupation:

Artist Relations
Potential job titles:
-A&R
- Artist Manager
- Artist Development

Associate

Source: Berklee College

4. ANT
Y aan muy N

5. Gabriela Miletti

Work Experience:
Marketing Intern - LLC4 RECORDS -
Sep 2023 - Dec 2024

Education: BA Music Business - Full
Sail University

Noteworthy experience: Assisted
in production of 3 music videos

Skills & Proficiencies
Leadership (0 endorsements)
Time Management (0 endorsements)
Social Media (0 endorsements)

Online Presence:
+ 319 connections
- personalized banner
-clear profile picture (not
professional headshot)
- personal blog linked
GRADE: 75/100 C

Source: LinkedIn

a
Anje Cruz a)

Work Experience:
Music Journalist & Marketing
Specialist - CitrusRap +
Feb 2017 - May 2022

Intern
DPM Network Musie Distribution ®
Internship

Jul 2024 - Present

Education: BA Music Business « Full
Sail University

Noteworthy experience:
Produced 4 sold out concerts & events, assisted in the
creation of multiple music marketing eampaigns &
album rollouts, tech savvy

Skills & Proficiencies
Digital Music Marketing (2 endorsements)
Communication (I endorsement)
Artist Management (I endorsement)

Overall online presence:

+ strong “about me” and work/edu
+ Projects linked

Active
GRADE: 65/100 D

6. Core Values:

Passion
Collaboration
Creativity
Honesty
Quality

Passion: MUSIC

Super Power: connecting
and empowering others

Guiding principle: “Hard
work beats talent when
talent doesn’t work hard”

Vision: Help artists create better
relationships with their fans and
develop their craft

Why? To encourage creativity
and help artists make a
living out of their passion

How? Helping artists
understand the business
of music

What? An agency to
help artists reach their
highest potential in the
industry

Conceptual Materials: Core Values Exercise, Start With wn

7. PROMISE

T help music artists reach their full potential through
professional development to help them grow and
reach new audiences.

“e | POSITION
A Reaching Jas
y =» newheights

aa

8. Atlanta, GA

Music Biz 2025 Maızıs

2025

SXSWE 2025

MARCH 7-15 AUSTIN, TX

Objective: meet industry Objective: network with industry leaders, attend
escionals and au career development sessions & Scout out potential
professionals and attend lectures artists to work with

Elevator Pitch:
Many talented artists struggle to reach their full potential due to a lack of proper development and
exposure. [help music artists overcome these challenges by focusing on professional growth and
strategic marketing, allowing them to expand their fanbase and connect with new audiences. With a
proven track record of hosting multiple sold-out concerts and leading successful music marketing
‘campaigns, l ensure artists not only grow but thrive in the competitive music industry.

What I seek in a mentor: Senior level music business executive, with at least 15 years of
experience. Woman preferred.

Source: MusicBiz, SXSW

9. ONLINE ID SCORES Brand Archetype:
VOLUME: Zero
RELEVANCE: High CREATIVE
PURITY: Low Description: The Creator archetype is all
about brands that champion innovation

DIVERSITY: Average and creativity. These brands are all about
VALIDATION: High letting creativity run wild and letting

imagination fuel brand development.

Digital marketing strategy to improve scores
while exuding brand archetype:

Focus Variables: Volume & Purity

Type of content: Linkedin + Instagram - business tips, blog posts about industry experiences,
collaborations, long form video content on the topic of artist development

Primary tools for distribution: Instagram - post long form content and more collaborations/ project insights
LinkedIn- post more industry insights and commentary on experiences

Conceptual materials: Kaye Putnam Brand Archetype, Caeerblast, Brandyourself

10. TECHNICAL TRANSFERABLE

Contract Management Presentation Skills

Task: complete all
LinkedIn courses
mentioned in the article
ORG: LinkedIn Learning

Task: register and attend
in person seminar
ORG: Mangates Professional Development
Date: Nov 2024
Date: Oct 2024

Corporate Finance Public Speaking
Task: Sign up & Task: register and
complete the Coursera attend virtual courses
course ORG: TedTalk

ORG: Coursera Date: Sep 2024

Date: Oct 2024 re.
Source: Linkedin, Eventbrite, TedTalk

11. 1.Mitetti, G. (n.d). LinkedIn profile Linkedin. Retrieved September 18, 2024, from
bhutps://wwwilinkedin.com/in/gabriela-milett-0713412697utm_souree=share utm_campaign=share_via&/utm_content los_app
2. TEDx Talks. (2023, March 24). TEDx Talk on SMART goals [Video]. YouTube.
hups//youtu.be/qpOHIFSSAI4?sirutuOvGoswbIRMJKA
3. MindTools. (n.d... SMART goals. Mind Tools Retrieved September 18, 2024, from
ttps://www.mindtools.com/adwolI8/smart goals
4. Port, M. (2015). Book yourself solid: The fastest, easiest, and most reliable system
for getting more clients than you can handle even if you hate marketing and selling
learning oreilly com/library/view/book-yourself-solid/978I118611357/97811186N1357c2.xhtml¥cO2 levell 1
inek, $. (n.d). The golden circle. Simon Sinek Retrieved September 18, 2024, from.
"https //simonsinel.com golden cirele/
6.Ries, A. & Trout, J.(2001). Positioning: The battle for your mind (20th anniversary
ed). McGraw-Hill https:/learning. oreilly.com library/view/positioning-the-battle/978007170S875/
7. Music Business Association. (2024). Musie Biz annual conference" Music Biz.
hups//musiebiz.org/events/music-biz annual-conference/
8. SXSW. (nd). SXSW 2024 Retrieved September 18, 2024, from hups://www.ssw.com
9. Putnam, K (n.d). Brand archetypes Kaye Putnam. htips://www kayeputnam com/brand-archetypes/
10. Content Marketing Institute. (2019, June 12). What content do we crave? (Infographic]
Content Marketing Institute. https://contentmarketinginstitute.com/artieles/content-crave-Infographic/
1. CareerBiast TV. (n.d.). Public speaking resources CareerBlast TV. https://eareerblast.v/resources/
12. BrandYourself. (n.d.). Online reputation management BrandYourself.
bhutps://brandyourself.com/online-reputation- management,
13. TED. (n.d). TED masterclass: TED's official public speaking course Coursera.
bhutps://www.coursera.org/learn/wharton-finanee
1M, Coursera. (n.d). Finance for everyone Coursera. https://www-coursera.org/learn/wharton finance
15, Linkedin Learning. (n.d), Online courses LinkedIn, https://wwnw.linkedin.com/Icarning

(Grd ed). Wiley. https!
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