BRANDING - FOR REVIEW for marketing.pptx

Principles of Marketing

1. Objective Appreciate the importance of Branding in business. Develop a Brand Name.

2. Why is it important for entrepreneurs to understand the importance of keeping a good BRANDING?

3. Developing a Brand Name A name , symbol , or other feature that distinguishes a seller's goods or services in the marketplace. BRAND NAME

4. BRAND refers to the identity of a company, of a product, of service, or an entrepreneur himself or herself. Sets IMAGE of the business to the public. A Good Brand makes a customer loyal!

5. Brand Management   the supervision of the tangible and intangible elements of a brand. Tangible Elements Intangible Elements Product, Packaging, Physical Element. Perception & Relationship of the customers with the brand

6. BRANDING The process of creating a strong, positive perception of a company, its products or services in the customer's mind.

7. BRANDING NOT JUST TALKS ABOUT LOGO! brand should create feelings in your customers. It builds trust and a connection with them.

8. As an entrepreneur, what possible action/s you can take in able for you maintain your brand’s good reputation or image in the market?

9. Colors Used by Companies

10. Advantage of using a signature color scheme

11. Characteristics of an Ideal Brand Name Short and simple. Easy to Spell, Pronounce , and Remember. Pronounceable in only one way. Indicative of the benefits of the product or service. Easy to adapt to packaging and labeling requirements to any form of advertising.

12. How do I Choose a Color Palette For My Logo? Understand Color Psychology Consider Your Brand’s Message and Audience Analyze Your Competitors Choose a Primary Color or Dominant Color Choose Secondary and Tertiary Colors Use Color Harmonies Test for Versatility Get Feedback

13. EVOLUTION OF MCDONALD’S LOGO

14. DIFFERENT BRANDING STRATEGY APPROACH

15. 1. UMBRELLA BRAND APPROACH Selling numerous associated products under the name of a single brand .

16. UMBRELLA BRAND APPROACH

17. 2. HOUSE BRAND APPROACH Product of the same company has individual branding that distinguishes itself from others.

18. HOUSE BRAND APPROACH

19. HOUSE BRAND APPROACH

20. 3. LINE EXTENSION APPROACH making new products for your customers or for prospects who do not currently buy from you. adding new features to existing products , rather than developing completely new.

21. LINE EXTENSION APPROACH

22. The Power of Branding branding influences all aspects of your business. It is both the body and soul of your company. You need to consider how you choose to present your brand to the world.

23. Why is it important for entrepreneurs to understand the importance of keeping a good BRANDING?