Branding Guideline for small solo pop artist

Branding guideline for small artist

1. Sofia Eleni
Branding

2. 02

3. Color Palette
Hex: #4132A6
Pantone: 267C
Distance: 33
Hex: #988ADA
Pantone: 271C
Distance: 14
Hex: #FFD45C
Pantone: 121C
Distance: 6
Hex: #FA9BA9
Pantone: 183 C
Distance: 10
Hex: #FFE3DC
Pantone: 705 C
Distance: 14
Hex: #382313
Pantone: Black 4 C
Distance: 13
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4. Font Family
Title
Elephant
Header
The Seasons
Body
Calisto MT
Sofia Eleni
Header
Lorem ipsum odor amet, consectetuer adipiscing elit. Ut molestie risus neque
nascetur auctor? Sapien sapien luctus neque, diam cursus netus erat lorem.
Semper non facilisi urna fusce efficitur. Duis mus commodo fermentum pretium
posuere maecenas dapibus mauris.
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5. Nowstalgia
Fashion
Inspired by ’90s and Y2K fashion, this style
embraces a softer, more subtle aesthetic with
feminine and romantic elements. Low-rise
jeans and minimalistic, delicate designs
define the look, while airy fabrics like lace,
ruffles, florals, and pointelle cotton enhance
its ethereal feel. A palette of pastel hues and
muted tones adds to the dreamy, whimsical
mood, evoking vintage charm and
celebrating the beauty of simplicity.
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6. Jewelry
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Sofia's jewelry box is filled with delicate
treasures, including dainty chains and tiny
charms, that add a touch of sweetness to
any outfit. These soft and subtle pieces
infuse her everyday style with a gentle
sparkle.

7. Hair
Sofia's signature hairstyle features a
voluminous blowout and a
distinctive combination of wispy
bangs and gentle curtain bangs that
sweep across her forehead in a soft,
signature "swoosh".
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8. Makeup
Her makeup look is effortlessly
natural, accentuating her
radiant complexion and
youthful glow. Her signature lip
color is a blend of soft, rosy
hues, combining the subtle
shimmer of MILK Makeup's
Lip + Cheek Cream Blush Stick
in "Smirk- Dusty Rose
Shimmer” and Charlotte
Tilbury's Lipliner and Lipstick
in "Walk of No Shame"
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9. Visual Motif
Live performances feature a sweet
signature touch: a small bow tied
around her microphone.
Often hides a playful touch in her
videos: a rubber duck tucked away in
the background.
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10. Backdrops
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11. Quick Links
Fonts:
Elephant: https://www.dafontfree.net/elephant-regular-font/f122859.htm
The Seasons: https://www.deefont.com/the-seasons-font-family/
Calisto MT: https://dafontfamily.download/calisto-mt-font-free-download/
Makeup:
Charlotte Tilbury - Lip Cheat: https://www.charlottetilbury.com/us/product/lip-cheat-walk-of-no-shame
Charlotte Tilbury - Superstar Lips: https://www.charlottetilbury.com/us/product/superstar-lips-walk-of-no-shame
Milk - Lip Cheek Cream Blush: https://www.sephora.com/product/milk-lip-cheek-cream-blush-stick-P437097?skuId=2639664