BRIAN MUHUMUZA BISHANGA PROFILE .docx.pdf

He has since served as a personal assistant and agent to some of the biggest names in the game likes of Atong Amos, Judith Heard, Jerry Fisayo-Bambi Desire Luzinda, Myco Chris, Angella Katatumba, Jackie Chandiru, Sarah Mulindwa, Azeezah Hashim, Sina Tsegazeab, and Sheilah Gashumba.
He manages personal branding and reputations based on a proven understanding of what stories have impact, and the direction to take when a negative headline breaks.

1. Brian Muhumuza Bishanga
Social impact-driven Publicist

Achieve crossover spotlight with Brian Muhumuza Bishanga, founder of BM
Publications and Kyarimpa Cares. — A publicist by day and a humanitarian at heart;
Passionate about storytelling, social impact, goodwill and United Nations Sustainable
Development Goals (SDGs).


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2. Vision Statement

As a global citizen, I identify first and foremost as a member of the human race,
transcending the boundaries of state, tribe, or nation. How can we, as global leaders and
citizens, ignore the silent cries of those in need? My mission is to empower refugees,
champion human rights, uphold the fundamental rights of children and women, advocate
for accessible education, lead climate activism, and drive initiatives in renewable energy.
Everyday I renew my commitment to contribute to solutions for the world’s most
pressing challenges, as outlined by the United Nations Sustainable Development Goals,
including eradicating poverty, combating climate change, promoting equality, and
ensuring sustainable development for all. Will you join me in this endeavor?
The Motivation Behind Brian Muhumuza Bishanga
“Losing my father in a motor accident when I was just eight months old left me to be
raised in humble circumstances. Growing up in an environment rife with gender-based
violence and social neglect, I witnessed the struggles of children and women first hand.
These experiences fueled my determination to fight for the marginalised. This empathy
led me to found Kyarimpa Cares NGO. I have since made it an obligation to mobilise and
encourage my team and clients to dedicate time and resources to CSR initiatives. I strive
to ensure that the voices of the vulnerable are heard and supported.” Profile
Brian Muhumuza Bishanga is a Ugandan publicist and humanitarian with a profound passion for
children's rights, storytelling, and social impact. His inductions include the 40 Under 40 Africa
class of 2023 Nomination which acknowledged his impact on shaping the role of personal
assistants and publicists on the continent's pop culture.
Behind the scenes, where he prefers to stay in the background yet remain active, Muhumuza
Brian, also known as Bryan Morel, is a figure often referenced by executives, musicians, radio
presenters, podcasters, content creators and a constellation of ‘stars’.

Muhumuza's career trajectory began as a fan cum voluntary promoter and then personal assistant
to musicians and digital influencers in Uganda. As he gained experience, he transitioned into a
talent agent and publicist, ultimately founding Bryan Morel Publications in 2021. The company
later rebranded to BM Publications, with a focus on bridging the gap between independent
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3. creators and promoters. By leveraging electronic press kits (EPKs) as a booking tool, Muhumuza
enabled music artists to secure gigs and expand their reach.


Under the umbrella of BM Publications, Brian has written and disseminated profiles and press
releases across multiple domains, including lifestyle, corporate society, entertainment, and
philanthropy. His clients have garnered features in prominent media outlets globally, such as
BBC, CNN, Voice of America, Alamy, Nigeria GlamSquad Magazine, Teen Vogue, New York
Daily, Getty Images, Euronews, New Vision, Daily Monitor, and Nine.

Today, BMP is a professional services and engagement team of storytellers that spins narratives,
builds and fixes brands through copywriting, Wikipedia editorials, website design, social media
marketing, executive assistance, media liaisons, and graphic design.

He has since served as a personal assistant and agent to some of the biggest names in the game
likes of Atong Amos, Judith Heard, Jerry Fisayo-Bambi Desire Luzinda, Myco Chris, Angella
Katatumba, Jackie Chandiru, Sarah Mulindwa, Azeezah Hashim, Sina Tsegazeab, and Sheilah
Gashumba. He manages personal branding and reputations based on a proven understanding of what stories
have impact, and the direction to take when a negative headline breaks.

Muhumuza is a seasoned philanthropist who through Kyarimpa Cares collaborates with
like-minded individuals and organisations to raise awareness and drive activism for societal
causes including afforestation, children’s welfare, refugee support, women's empowerment, and
other corporate social responsibility initiatives. Brian leverages his hallmarks and interest in international relations and social media dynamics to
forge connections with peers across the globe. In 2022, he was selected as a Ugandan country
envoy for the United Nations Best Diplomats Simulation Conference (Thailand) and
International Youth Conference (New York).
Background

Muhumuza was born on August 4, 1993, in Mbarara, Uganda, to Abel Muhumuza and Jovia
Kyarimpa, and
shares siblingship with Prim Ahumuza, Doreen Arinda, Annabel Nuwarinda,
Oliviath Namugerwa and Reagan Mugerwa. When he was 8 months old, his father died in a
motor accident,
and was subsequently raised by his uncle Yowath Mugizi Bishanga.
He attended Lyakisana Primary (1996-2006), St. Gonzaga SS Kijjukizo (2007-2010) and Sseke
SS High School (2011-2012) where his passion for writing letters and editing became apparent
during his time as a magazine sub-editor in secondary school. Brian went to Makerere University
(2013-2016) for a Project Planning & Management diploma.
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4. Personal Interests

Brian enjoys creative writing, reading memoirs, music critique, horticulture, and cooking. He
finds solace in music to maintain equilibrium amid a busy career.
His eclectic taste in music ranges from African artists to international stars such as Jennifer
Hudson, James Ingram, Mariah Carey, Sfiso Ncwane, Whitney Houston, and Luther Vandross.
He maintains a humble and discreet personality, emphasizing the importance of emotional
intelligence, empathy, and authenticity in his work and relationships.
Bryan’s toolbox to anxiety and life freakouts is transcendental meditation (TM) from where he
clears his mind, stays calm, cool, and collected.

Internship

As a student from Makerere University (School of Long-Life Learning), Muhumuza secured an
intern placement at the Banda Community Centre, an Information, Communications, and
Technology hub. This was his succinct debut to industry practice, exposure, continuous learning,
adaptability, and development as he organised student debates, university alumni conferences,
and being selected a young coach and judge at 2015 Sing For Fame music competition in
Kampala.

Early Career

2014
✯ On March 8th Brian Muhumuza, a music fan, represented singer Iryn Namubiru and her
management at the Airtel Women's Day concert held at Kampala Garden City. The concert was
headlined by Jamaican artiste Nyanda Thorbourne of Brick & Lace.

2015
✯ While providing administrative and media support at the Diva Awards Afrika, Brian
Muhumuza and his team awarded Ugandan entertainers Juliana Kanyomozi, Halima Namakula,
Aisha Nabukeera, Roz Merie Atim, and Joanita Kawalya of Afrigo Band at the pre-season
launch party of the awards.
Projects and Career Progress

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5. Reflecting on various memories, this is an insight into the dynamic career of Brian
Muhumuza, highlighting significant achievements and the challenges he has navigated.

Presently, Brian represents a diverse portfolio of professionals, ranging from seasoned veterans
to promising newcomers. A standing example is Atong Amos Juac, the visionary behind Triple
A Petroleum & Logistics Co. Ltd., an energy logistical products company that manufactures and
supplies in the Middle East and Africa. Brian provides insights into Triple A’s market presence
through well-deserved awards and media recognition, contributing to Atong’s market share,
including keynote speakership opportunities at summits and conferences.

2024:
Brian pitched and worked out the induction of his client, Judith Heard, at the Green Carpet
Fashion Awards in Hollywood, Los Angeles, where she was honoured amongst an array of
inspirational world’s best young leaders who drive political, social, and environmental solutions
for a brighter collective future, riding shoulders with Donatella Versace, Zendaya, John Legend,
and Annie Lennox.
2023:
✯ End of year Luncheon and Donations
Collaborated with music artiste Rickman Manrick and poultry supplier Yo! Kuku in an end of
year charity Festive dubbed Ndi Muto where over 1000 kilograms of chicken were donated to the
ghettos of Bakuli in a christmas luncheon including other domestic give-aways worth millions of
shillings that brought a smile on many.
2022:
✯ UN Diplomatic ENVOY - Thailand
Chosen as a country envoy to the United Nations (UN) Best Diplomats Conference in Bangkok
Thailand, for Young Leaders and Changemakers aimed at inculcating youth diplomacy and
international relations amongst the youth in the post-pandemic era.

✯ Environmental Advocacy Pageant - India
Serving as the national director for Miss Africa title winner Judith Heard at the Miss
Environment pageant in Mumbai, India, Brian spearheaded plastic collection, recycling, and tree
planting campaigns for sustainable change in Uganda.
Brian publicised 50 Million Trees for Africa, an afforestation call-to-action tree planting
movement by his client Judith Heard mobilising governments, religious leaders, civil society
activists and the general public.

2022:
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6. ✯ Youth Diplomat — International Youth Conference
Muhumuza participated in the 2022 International Youth Conference 6 held in New York, USA,
organised by Generation Next in collaboration with Mayor Sumbul Siddiqui of the City of
Cambridge, with support from the United Nations Department of Global Communications and
UN Habitat.
2020:
Desire Luzinda Foundation—Philanthropy
✯ As the Executive Assistant at the Desire Luzinda Foundation, Muhumuza played a key role as
an event coordinator in the launch of the NGO at Kampala Serena with support from Fenon
Events, and icandy. Additionally, he facilitated donation outreach activities and implemented
content marketing strategies across newspapers, blogs, and TV press coverage.
✯ Donated sanitary pads to Uganda Christian University students to address the vital sexual
reproductive health (SRH) challenges, heightened by the COVID-19 pandemic.

2019:
Sheilah Gashumba—Driving Partnerships and Strategic Campaigns
✯ Pitched and coordinated the endorsement of Tecno Mobile and TV presenter Sheilah
Gashumba, driving the promotion of Camon Tecno 12 phone series.
✯ Coordinated Sheilah’s media campaigns and content creation days during collaboration with
esteemed companies such as Yokuku, Martinellis, Pulse Uganda, Honey TV, Jumia and Yellow
Card App.
✯ Muhumuza Brian undertook invoicing and receipting service towards Sheilah Gashumba's
digital music PR for top artists Brandy, Tiwa Savage, Burna Boy, Adekunle, Rema, Maya Blu,
Black Sheriff, Fireboy DML, Olamide, KiDi, Asake, and Kizz Daniels.

2017:
✯ World Day Peace Tribute - Rwanda
On World Peace Day, Bryan made a poignant gesture by visiting the Rwanda Genocide
Memorial Center, paying tribute to the over 250,000 souls interred there as victims of the 1994
ethnic violence that scarred the nation and seeks to contribute to the process of wound-healing.

Angella Katatumba Development Foundation (AKDF)

While doing Promotions Management at the Angella Katatumba Development Foundation
(AKDF), Brian is credited for being on top of:
✯ Correspondence and follow up for Angella’s attendance and performance at the United
Nations World Humanitarian Summit in Istanbul, Turkey, Mulago Yaffe charity concert in 2016
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7. where UGX 25 Million for Uganda Cancer Institute was raised, donation of a phototherapy
machine and syringe pump to Mulago Referral Hospital, attendance at African Union
symposium in Nairobi and music performance at the 'African Gala' show in Vienna, Austria in
2017.
Walking Through Life Struggles

Brian Muhumuza’s journey is not devoid of determination in the face of adversity. Despite
grappling with depressive episodes, isolation, anxiety, and psychic pain, he bravely confronts
these challenges, even discussing them openly during media interviews.
The onset of the Covid-19 pandemic marked a period of withdrawal for Brian, leading to
extended periods of solitude and reflection. Despite being estranged from his family and
distanced from his friends, he remained resilient, transitioning through various emotional states.
During the pandemic lockdown, Brian became a link between clients and their essential needs.
Through facilitating motorcycle deliveries with safety measures, he exemplified an indomitable
spirit and served as a beacon of hope to himself, friends and family. His ability to persevere, speak up, and maintain faith in the face of adversity inspires those
around him to do the same, reminding us all of the power of resilience and determination.
Notable Quotes

‘’It has been a high price paid for not following my heart in my previous life stages… wishing I
had. I’m glad I’m finally living the truth. I have forgiven those who have wronged me and I do
repent for those I have wronged. I’m also grateful for what I’ve done well, and then continue to
go out and help others. I am a tough person who has survived adversity countless times.’’

Philanthropy and Humanitarianism through Kyarimpa Cares

Brian's mother, Kyarimpa Jovia, instilled in him the values of compassion and giving back to the
community. As a student, he often shared with his peers and would serve dinner to the
neighbourhood every Thanksgiving. These early experiences shaped his philanthropic mindset
and led him to work with clients’ organisations like the Angella Katatumba Development
Foundation (2016), Judith Heard Foundation (2019), and Desire Luzinda Foundation (2020) and
Lumala-Abdu Youth Impact (2024).
Muhumuza's philanthropic efforts are extensive, with a focus on children's welfare, refugee
support, and environmental activism. He founded Kyarimpa Cares in 2021 to champion the
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8. rights and well-being of children and the elderly. Through this organisation, he continues to
contribute to the United Nations Sustainable Development Goals by emphasising research,
power-sharing, funding learning, and long-term thinking.
He published the 50 Million Trees for Africa campaign by Judith Heard Foundation, promoting
afforestation in Uganda. He has collaborated with public figures like Rickman Manrick and Yo
Kuku! to donate over 1000 kilograms of chicken to ghetto areas in Uganda during the Christmas
season.
On 31st March 2024, Muhumuza Collaborated with Uganda National Forestry Authority,
Buluma Samba Foundation and Judith Heard Foundation where 2000 fruit and medicinal tree
seedlings were donated and planted at Life 4 Kids Home School in Kitengela Kenya.
2025 Sports Psychosocial Inclusion at Kyangwali Refugee Settlement
In 2025, Brian, through Kyarimpa Cares, partnered with Lumala Abdu Youth Impact (LAYI)
joining AVSI Foundation, UNHCR, and others in the Game Connect program a sports-based
mental health intervention in Kyangwali Refugee Settlement (Kikuube). They donated sports
kits, provided mentorship, and organized sports activities to promote mental health, psychosocial
resilience, and social inclusion among vulnerable youth engaging with over 2,000 youth aged
10-25.

Testimonials

‘’Congratulations! You've been chosen to be an audience member of one "The Jennifer Hudson
Show." Emmy, Grammy, Oscar and Tony award winner is hosting a new, daily, hourlong show
from the producers of "The Ellen DeGeneres Show. Join us live in person at the Warner Bros
Studio.’’ JENNIFER HUDSON 2022
Warm hugs and best wishes!!! You contribute a lot to what I've become and I appreciate you!’’
SHEILAH GASHUMBA 2021

‘’Bryan Morel Publications is my amazing management here in Uganda! They work on bringing
out my vision in not only Uganda but across the continent at large! We are working on some
great projects so keep on the lookout.’’ SARAH MULINDWA 2023

‘’Number one manager in the game. He has been working with me for a year now as my PR/PA
but he has proven to be sooooo much more. He has now officially been promoted as my
manager. So if you need me for anything, kindly contact my MANAGER, Bryan Morel
Muhumuza.’’ ANGELLA KATATUMBA 2016
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9. ‘’There's people in life that stand by you no matter what because they believe in you and know
what you can be despite the falls you may have, they don't blame you or ridicule you for the
different you, they tell you everyday they love you and simply always have your back! This is
one of them. I am blessed to have you and on this day, God gave me you.... Love you big B!!’’
JACKIE CHANDIRU 2021

‘’Do you know why you are called an executive assistant? Because without anAssistant like you,
Executives like me are useless. You are the boss of my schedule, supervisor of my task list,
manager of my appointments and the Chief of my calendar. Now we know who the real boss is
between the both of us… my everything.’’ JUDITH HEARD 2023
‘’Sending some love to the world's best PA, Bryan Morel of BRYAN MOREL PUBLICATIONS.
You are unbeatable! Continue doing what you do and more so practising the best virtues that
make you incomparable. May God amaze you!’’ DESIRE LUZINDA 2022

Notable Awards and Honors

Muhumuza has been recognised at various regional and global forums for his
mentorship, professional service and philanthropy work.


2024 Named among the 100 Most Influential Young Africans by the Pan African Youth
Leadership Foundation in Ghana.
2024 Young Achiever of the Year Award by Face of Fashion Media, West Africa
2023 Most Outstanding Public Relations Professional at the AFROPA Awards, Nairobi
2023 The Future Project Awards Africa nominee for Professional Services in Nigeria.
2023 Hall of Fame Pacesetters African Chapter Award by Jubilant Stewards of Africa.
2023 Mediapreneur of the year at the Founder of the Year Awards in Nigeria.
2022 Awarded a Certificate in Artificial Intelligence & Data Application for Driving
Global Impacts from Impact Leaders Connect Certificate (Bangladesh)Supported by
One Young World Community
2022 Recognized by the African Association of Disability and Self Advocacy
Organizations (AADSAO) for promoting disability rights in Zambia.
2021 Forty Under 40 Africa Awards South Africa – Inducted among young leaders
making impact in consultancy and professional service.
2019 Honorary Certification of Merit in Digital Security Skills from the ‘Mentors
Network’, DW Akademie, and German Cooperation.
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10. Media Interviews and Features

Article Biz – Publicist Brian Muhumuza Airlifts and Plants 2000 Fruit Trees in
Kenya
https://articlebiz.com/article/1052494763-publicist-brian-muhumuza-airlifts-and-plants-20
00-fruit-trees-in-kenya#google_vignette
Kampala Edge Times — Uganda’s Bryan Morel for UN Best Diplomats in Bangkok
https://kampalaedgetimes.com/ugandas-bryan-morel-for-best-diplomats-in-bangkok/
Pulse Media — Bryan Morel is assisting celebs to be more mentally focused.
https://www.pulse.ug/entertainment/celebrities/bryan-morel-is-assisting-celebs-to-become-
more-mentally-focused/qp89zby
Flash News Uganda — Bryan Morel: Biography, family, early life and education of
Muhumuza Brian Bishanga
https://flashugnews.com/bryan-morel-biography-family-education-muhumuza-brian-bishanga/
Muwado — Ugandan publicist Muhumuza Brian is amplifying voices through copywriting
https://muwado.com/ugandan-publicist-muhumuza-brian-amplifying-voices-through-copywritin
g-and-philanthropy/?v=1db208cbcff2
Green Savanna Diplomatic Cable — Why Bryan Morel’s clients scooped five awards at
Forty Under 40 awards
https://greensavannahdiplomaticcable.com/2023/04/why-bryan-morels-clients-scooped-five-awa
rds-at-africa-forty-under-40/
Medium — A glimpse into Publicist Muhumuza Brian’s multicultural lifestyle
https://medium.com/@info_3829/a-glimpse-into-publicist-muhumuza-brian-multiculltural-lifesty
le-8c0b72fe470d
The Tower Post — Bryan Morel Muhumuza’s journey with corporate brands and
entertainers
https://thetowerpost.com/2020/05/13/interview-bryan-morel-muhumuzas-journey-with-corporate
-brands-and-entertainers/
PML Daily — Ugandan publicist and brand executive Bryan Morel nominated for Under
40 Africa awards
https://www.pmldaily.com/features/celebrity/2023/01/ugandan-publicist-brand-executive-bryan-
morel-nominated-for-under-40-africa-awards.html
The Observer — Brian Muhumuza on the highs and lows of working with celebrities
https://observer.ug/lifestyle/78047-brian-muhumuza-on-the-highs-and-lows-of-working-with-cel
ebrities
New Vision — Honoured at AFROPA, Ugandan recipient Brian Muhumuza inspired to
soar
https://www.newvision.co.ug/category/news/honoured-at-afropa-ugandan-recipient-brian-mu-N
V_171702
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11. Kampala Edge Times — Bryan Morel Biography and Personality
https://kampalaedgetimes.com/bryan-morel-biography-and-personality/
Showbiz in Africa — Bryan Morel Bishanga: Passion for empowering the less privileged
children
https://www.showbizuganda.com/social-entrepreneur-bryan-morel-bishanga-passion-for-e
mpowering-the-less-privileged-children/

Recent Affiliates

BM Publications, Forbes BLK, Icecomm Technologies, International Youth Conference, UN Best
Diplomats, Generation Next, Forty Under 40 Awards, NATNA HAIR, Miss Environment
International, Air Arabia, Africa Business Heroes, Tecno Mobile, German Cooperation,
LinkedIn, Tower Post, UN-Habitat, Impact Leaders Connect, Desire Luzinda Foundation,
Yokuku, NRG, Nzou Media, PRAU, Yellow Card, Makerere University, Buluma Samba
Foundation, Scott Graphics, Gash Luxe, Beyond Creativity, Judith Heard Foundation, Premier
Consultancy Boutique, YouNGO, Cayenne Kitchen, Global Citizen, Africa eDigital Connect,
Kampala Serena Hotel, AKDF, LAYI AND Uganda Cancer Institute.

What’s Next?

‘’May my legacy be measured by the lives I transformed, hearts empowered, and freedom
ignited through mentorship and service NOT wealth or fame.’’

Through Kyarimpa Academics and his ongoing efforts, Brian continues to champion education,
empowerment, and justice, providing a platform for those in need and inspiring the next
generation of leaders.

____________________________________________________________________________


Brian Muhumuza Bishanga, also known as Bryan Morel, is a Ugandan publicist, and
humanitarian. As the founder of BM Publications and Kyarimpa Cares, he is recognized for his
extensive work in personal branding, media relations, and corporate social responsibility
advocacy, with a focus on children, refugees, and environmental conservation across Africa. He
represents a new generation of civic figures who use their influence to drive social impact.
Brian's personal interests lie in literature, music, and meditation. Read Full Biography

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