Bringing Gamification Rewards and Incentives Across All Social Networks

Presentation given at the Government Social Media: Driving Results conference, 2/29-3/2 2016 in Washington, DC. "Using innovative strategies and tactics to communicate your message, increase citizen engagement, and measure effectiveness."

Workshop C: Bringing Gamification Rewards and Incentives Across All Social Networks

1. Government and Social Media Badgeville Confidential Bringing Gamification Rewards and Incentives Across All Social Networks &

2. AGENDA Badgeville Confidential Topic Description Time 1. Welcome Getting settled … 5 min 2. Prologue Social Media & Gamification: What’s today’s purpose? 5 min 3. About Me Who I am and wh at I do …. 5 min 4. Social Media How’s it used in government? What are some examples? Exploring m essage vs. response vs. interaction 15 min 5. Gamification How’s it used in social media? What are some examples? Exploring internal vs. external usecases . 30 min 6. Workshop: Design Seminar Gamification ….and Social Media combined. Breakout Sessions. 30 min 7. Workshop: Presentation & Feedback Peer review 20 min 8. Closing & Questions 10 min

3. PROLOGUE Badgeville Confidential What’s t oday’s p urpose? Business Results for Gamification Results are important ...but how to get them, even more so.

4. PROLOGUE Badgeville Confidential What is s ocial m edia? How do we gamify it? Defining your focus establishes your path to success.

5. ABOUT ME Political academic Game developer by trade Senior Designer & Producer @ Badgeville Consultant for Fortune 500 (enterprise + consumer) Badgeville Confidential

6. WHAT’S DOES A PRODUCER DO? 1. Design Consultant Badgeville Confidential Insert Photo: Behavior List, Bulleted Goals? Maybe small UX flow?

7. WHAT’S DOES A PRODUCER DO? 2 . Creative Project Manager Badgeville Confidential Insert Photo: Behavior List, Bulleted Goals? Maybe small UX flow?

8. WHAT’S DOES A PRODUCER DO? 3 . Support Analytics Badgeville Confidential Insert Photo: Behavior List, Bulleted Goals? Maybe small UX flow?

9. Social Media: How is it used? Badgeville Confidential

10. SOCIAL MEDIA: OVERVIEW A quick recap … w hat’s it for? …with Inflow vs. Outflow = conversation Badgeville Confidential

11. SOCIAL MEDIA: OVERVIEW Simplified … Badgeville Confidential Engagement

12. SOCIAL MEDIA: EXAMPLES IN GVMT Badgeville Confidential Source: http ://www.civicplus.com/blog/seven-ways-local-government-can-use-social- media Source: http://breakinggov.com/documents/social-media-in-the-public-sector-survey-presentation/ http ://www.digitalgov.gov/category/socialmedia / http ://www.keepeek.com/Digital-Asset-Management/oecd/governance/social-media-use-by-governments_5jxrcmghmk0s-en#page29

13. SOCIAL MEDIA: EXAMPLES IN GVMT Badgeville Confidential Source: http://breakinggov.com/documents/social-media-in-the-public-sector-survey-presentation/

14. Enter: Gamification. Badgeville Confidential

15. GAMIFICATION: OVERVIEW Shoulder Check Takeaway Increase Engagement. Two way conversations where, "how engaged people are" matters tremendously. Badgeville Confidential

16. Goals Mechanics Dynamic Systems Aesthetics Feedback (Positive v. Negative) A process for revealing inherent systems , goals, and conditions in any experience, product, or feature-set, to train, hone, improve, or modify behaviors . Gamification is not a game , but it is related. Game System Gamification Requirements & Business Objectives System Objects & Configuration Features Narrative, Copy, & Iconography Visualizations & Notifications WHAT IS GAMIFICATION?

17. Gamification Examples Badgeville Confidential

18. MELBOURNE STORM: OVERVIEW Badgeville Confidential

19. KIMPTON: OVERVIEW Badgeville Confidential

20. Workshop: Gamification & Social Media Combined Badgeville Confidential

21. DESIGN Badgeville Confidential

22. FEEDBACK Badgeville Confidential

23. Ra Williams – Senior Producer [email protected] [email protected] Badgeville Confidential