Britannia Industries Product Line

Product Line, Length and Depth of Britannia Industries

Presented by
Sanoob Sidiq
MBA (FT)
School of Management Studies, CUSAT

for Marketing Management

1. Marketing Management

Sanesb Sidig
MBA (FD)

ri of of Management Studies, CUSAT

2. Guess the Brand?

3. BRITANNIA

Eat Healthy, Think Better

4. Biscuit King

Rajan Pillai (1947-1995)

Diprezi

5. In the year 1892, A biscuit company
was started in Calcutta

with an initial investment
of Rs 295

In the year 1910, with the advent of electricity they
mechanized the operations

In 1921 it became the first company to use imported
gas ovens

G@erezi

6. Known for Quality and Value

During World War II, British India Government
reposed its trust in Britannia by contracting it to
supply large quantities of "service biscuits" to the
armed forces

In 1975, Britannia took over it's distribution
of biscuits from Parry's

IPO in 1978 and Indian Shareholding
crossed 60% proving the Indianess
of the firm

MiPrez! Aa

7. @iPrezi

1979- Re-christened Britannia Indus

1983- Sales cross Rs.100 crore

ries Ltd. (BIL).

1989- The Executive Office relocated to Bangalore

1992- BIL celebrates its Platinum Jubilee

1994- Volumes cross 1,00,000 tons of biscuits

1997- Re-birth - new corporate identity 'Eat Healthy,
Think Better' leads to new mission: 'Make every third

Indian a Britannia consumer'

BIL enters the dairy products market

1999- "Britannia Khao World Cup Jao" - a major

success! Profit up by 37%

2000- Forbes Global Ranking - Britannia among Top

300 small companies

8. @Prezi

2001- BIL ranked one of India's biggest brands.
Britannia Lagaan Match: India's most successful
promotional activity of the year Maska Chaska: India's
most successful FMCG launch

2002 BIL launches joint venture with Fonterra, the
world's second largest dairy company. Economic Times
ranks BIL India's 2nd Most Trusted Brand

2003 'Treat Duet'- most successful launch of the year.
Britannia Khao World Cup Jao rocks the consumer
lives yet again.

2004 Britannia accorded the status of being a
'Superbrand'
Volumes cross 3,00,000 tons of biscuit

2005 Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao'
becomes the popular chant! The new plant in
Uttaranchal, commissioned ahead of schedule.

9. @iPrezi

2006 Britannia re-launched Nutri Choice Hi-Fibre
Digestive biscuits in an international large sized biscuit
pack.

2007 Britannia industries formed a joint venture with
the Khimji Ramdas Group

Britannia Nutri Choice Sugar Out range introduced "No
Added Sugar”

2008 Britannia Nutri Choice 5 Grain biscuits launched
& promised consumer "Bhook Bhagao, Kuch Healthy
Khao“

2009- Britannia takes full control of Daily Bread.

2010- Britannia was presented the Master Brand 2010
Award by CMO Council in November 2010.

2011- Britannia received the Most Respected Company
Award 2011 from Businessworld.

2012- Britannia won Global award given out by 'World
Quality Congress' at their award ceremony at Mumbai
held on 22nd and 23rd November 2012.

2013- On the 17th January 2013, Britannia Industries
Ltd, Kolkata was selected the winner of the GOLDEN
PEACOCK NATIONAL QUALITY AWARD for the year
2012

10. Biscuit King

a. Rajan Pillai (1947-1995)

11. Mr. Nusli We

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Managing Director

12. Vision

To dominate food and beverage
market in India with a distinctive range of
"Tasty yet healthy" Britannia Brands

Every third person in India should be a
Britannia Customer

13. Mission
To dominate the food and beverage market in India

To be one of the best biscuit company

@iPrezi

15. Cakes

legal
o | Ruck |

Product Width: 2
Product Length: 9

BRITANNIA Milk

16. Ghee pz Butter

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19. Product Line Depth

MARIE BISCUITS.

+ MARIE GOLD
+ VITAMARE GOLD

un MILK BISCUITS 50-50 eiscurrs
+ 5050
e MILK BIKIS + 50.50 MASKACHASKA |
+ MILK BIKIS CREAM A

en | tows

MiPrezi

20. Product Line Depth

GLUCOSE BISCUITS

+ TIGER TIGER CHOCLATE CREAM MARIE BISCUITS
CHOTA TIGER TIGER ORANGE CREAM

+ TIGER CHAIEISKOOT TIGER COCONUT ENERGY

© cen rosenauxcream | [MOLIDA 1 mer ecu cream + MARIE GOLD

+ TIGER BRITA ENERGY POPS TIGER KESAR CREAM

+ TIGER BANANA + VITA MARIE GOLD

à CHOICE escums MILK BISCUITS 50-50 BISCUITS

RI CHOICE SGRAINS e 50-50
I CUITE MGESTIVE

Prez 1 1EAM CRACKER e MILK BIKIS + 50-50 MASKA
A 2 COS A

21. GLUCOSE BISCUITS

TIGER
CHOTA TIGER

TIGER CHAI BISKOOT
TIGER ROSEMILK CREAM
TIGER BRITA ENERGY POPS |
TIGER BANANA

NUTRI CHOICE BISCUMTS,

NUTRI CHOICE SGRAINS

NUTRI CHOICE DIGESTIVE

NUTRI CHOICE CREAM CRACKER
NUTRI CHOICE THIN ARROWROOT
NUTIR CHOICE SUGAROUT CHOCLATE

TIGER CHOCLATE CREAM,
TIGER ORANGE CREAM

ER | À SER COCONUT ENERGY
TIL TIGER ELAICHI CREAM,
TIGER KESAR CREAM

MILK BISCUITS

e MILK BIKIS

MARIE BISCUITS

+ MARIE GOLD
+ VITA MARIE GOLD

50-50 BISCUITS

+ 50-50

© 50-50 MASKA CHASKA

e MILK BIKIS CREAM AAA

GOOD DAY BISCUITS

GOOD DAY CHOCONUT

GOOD DAY BUTTER SCOTC!
GOOD DAY HONEY & RAISI
GOOD DAY CHOCLATE CHIP

GOOD DAY RICH BUTTER COOKIES
GOOD DAY RICH CASHEW COOKIES
GOOD DAY RICH PISTA BADAM

neat 00960 roo

22. GOOD DAY BISCUITS

+ GOOD DAY CHOCONUT wy, GOOD DAY RICH BUTTER COOKIES
« GOOD DAY BUTTER SCOTC ope GOOD DAY RICH CASHEW COOKIES
* GOOD DAY HONEY & RAISI GOOD DAY RICH PISTA BADAM
* GOOD DAY CHOCLATE CHIP

CREAM BISCUITS

+ TREAT CHOCO GELO + TREAT ELAICHI FON

‘+ TREAT DELICIOUS DATES TREAT JIMJAM

+ TREAT APPLE PUNCH © TREAT MANGO

‘© TREAT FLAVOURED TANGY ORANGE MISCHIET

+ TREAT STRAWBERRY FLAVOURED + TREAT MASTI ORANGE Le

SURPRISE + TREAT PINEAPPLE
+ BOURBORN TREAT PRANK

23. Marketing Management

$
&

pa

rod

Saneeb Sidig
MBA (FT)
Scheel of Management Studies, CUSAT

WPrezi

24. Thank You