Brochure

1. BROCHURE

2. Definition of Brochure A brochure is a small book or magazine containing picture and information about a company, product or service.

3. Purpose of Brochure Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and/or services to a target audience.

4. Function of Brochure Brochures are used primarily to give a thorough explanation of one specific subject, to convey information and regulations. Almost anything that requires details can be covered . Brochure has 3 functions : Informative function Identification function Advertising function

5. Generic S tructure Title : the name of products or service offered in brochure. C ontain : the information given about the products or service offered in brochure. Contact person : name, address, or phone number person to find out more information about something that’s offered in brochure

6. When You Writing a Brochure, You Have To : Be Specific Use Photographs Mix Writing Styles Focus on a Topic

7. The Characteristics : Contain short information and focused on one thing. Example: brochure about university The aim is to inform, educate, persuade or influencing public to buy or follow or attend product, service, or program that is explained in the brochure Made by attractive design , catchy for public , and made by not too big sized. Brochure usually has distribution itself and not part of another media. Publicized once, but can be republication. If republication, brochure usually has different information (newer information, date, or year)

8. Here are some points to remember when writing a brochure to make it powerful and effective : What is the purpose of the brochure?  Who is the target audience?  What is the key message?    Write from the reader’s point of view.    Write to grab attention and hold interest. Tell.  Sell.  And tell again. Personalize for greater impact Create an environment that stimulates interest Use words that make pictures and pictures that sell. Support claims with verifiable facts. Ask for action.

9. Shapes of Brochure:

10. Difference Between Brochure , Flyer , and Newsletter: Compared with a flyer, brochure More detailed than a flier and Less developed than a newsletter Brochure usually uses higher-quality paper, more color, and is folded.

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