Brochure

By format brochures are:
Bi fold brochures
Tri fold brochures
Multi page bi fold/ booklets/ catalogs
Flayers
Folders
Gate fold brochure
Inserts etc
Types of brochures by content are:
Company portfolio brochure
Sales brochure
Product catalog
Event brochure
Menus
Forms
Pamphlets
Data sheets

1. TECHNICAL WRITING AND PRESENTATION SKILLS PROGRAM MA EDUCATION SEMESTER 4

2. Brochure is one of the most popular marketing tools to help organizations quickly draw the attention of prospective customers. Brochures can be distributed manually, via mail or email, or placed in brochure racks. Usually, brochures are printed on a single tri-fold sheet of thick glossy paper. What is a Brochure

3. Brochures are divided into many types by their format, content and distribution. By format brochures are: Bi fold brochures Tri fold brochures Multi page bi fold/ booklets/ catalogs Flayers Folders Gate fold brochure Inserts etc Types of Brochures

4. Types of brochures by content are: Company portfolio brochure Sales brochure Product catalog Event brochure Menus Forms Pamphlets Data sheets Types of Brochures

5. Types of brochure by distribution are: Mailers E- brochures Types of Brochures

6. Bi-fold brochures are found among us every day: they are one of the most popular brochure types around. Bi-fold brochures are made out from one or more sheets of paper that is folded once, in two halves. Most of the times, the fold line runs perpendicular to the longest side of the sheet. This folding forms 4 panels out of a single sheet of paper: a front-cover, a back-cover, and two internal pages. Bi-Fold Brochures

7. Bi fold Brochure Design

8. Tri-fold brochures are one of the most common brochures worldwide. Tri-fold brochures are made out from a sheet of paper that is folded two times. Looking at the brochure inside, you fold the right panel inwards first, and then you fold the left panel, inwards as well, so that it sits on top of the right panel. Tri-folds have 6 panels to place information on - 3 "outside" panels and 3 "inside" panels. The 6 panels are almost the same size. Tri-Fold Brochures

9. Tri fold Brochure Design

10. A booklet is, technically speaking, a set of multi-page bi-fold brochures that are bound together. The term "booklet" implies more than one sheet of paper. A way to see it is that booklets are created by binding bi-fold brochures together - usually by stacking and stapling them. By stacking and binding bi-fold brochures, you can create an 8-page booklet (2 bi-folds), a 12-page booklet (3 bi-folds), and on. Each bi-fold brochure adds 4 new pages to the page count. Booklets are usually printed on high quality stock, and their morphology allows eye-catching, impressive designs. The front and back covers are sometimes printed on a thicker stock. Multi-Page Bi-Folds / Booklets / Catalogs

11. Booklet Design

12. Flyers are communication pieces created to achieve mass distribution at low cost, similar to pamphlets, leaflets or circulars. Flyers are usually a plain single sheet of paper without any fold. They are usually small in size - a LTR page or smaller. While some of them are printed in full color, some others are printed in just one or two colors to keep costs down. They can be single- or double-sided. Flyers are ideal for promotions or campaigns where the target audience is vast. Flyers

13. Flyer Design

14. Graphic designers call inserts to the sheets that are placed inside a presentation folder. Inserts allow the folders to be configured for each particular client, giving emphasis in a certain topic, service or product. Inserts are usually used as sales sheets, spec sheets, or just as informative or promotional pieces. Inserts are the best companions to folders. Inserts

15. Insert Design

16. A sales brochure is a middle point between a company profile and a product catalog. It should introduce the company briefly. However, its main focus is selling a product or service. Sales Brochures

17. Sales Brochures

18. Catalogs are brochures that allow you to show products and services right in the hands of your clients. They are excellent for both prospective and recurring buyers. Prospective buyers will be delighted to see your products or services in detail, while recurring clients will use your catalog as a list of all your products and services you carry. Catalogs - Catalog Design

19. Catalog Design

20. A datasheet is a flat piece of paper that includes technical specs of a given product. Datasheets usually come in the form of an insert to be distributed inside a folder, or as a stand alone flyer. Datasheets usually include graphics like pie charts, data tables, histograms, pictograms, diagrams, etc. Datasheet

21. Datasheet

22. A pamphlet is a small book consisting of a few sheets of printed paper -usually one or more pages that are stitched together with an unbound paper cover- which informs of a subject of current interest. Pamphlets are small in size, not bigger than a LTR page in most cases. Their aim is to achieve mass distribution. This term is usually interchangeable with "flyer" or "leaflet". Their meaning is also associated with political propaganda, or big announcements. Pamphlets

23. Pamphlets - Pamphlet Design

24. Manu

25. Every company needs a company profile - a document that describes the past, present and future activities of the company. A typical company profile brochure contains some of these sections: introduction/about us, history, mission, vision, member profiles, company divisions if any, products and/or services sold, industries and locations served, portfolio/company record, financial data, incorporation information, office locations, contact methods, etc. Company portfolio brochure

26. Company portfolio brochure

27. Mailer

28. E- brochures

29. A brochure has three functions: Informative function Advertising function Identification function Functions of Brochure

30. Step one- Narrowing down your topic Decide on the purpose of your brochure Get specific Determine your audience Stress the benefits of your product Exclude irrelevant information Steps for Writing a Brochure:

31. Choose a lay out Use front cover or panel to entice readers Breakup information in sections Step two- Setting up a layout

32. Speak directly to your audience Keep your brochure content focused Use testimonials End the brochure with a call to action Step three-Creating the content

33. Write in short sentences. The format of a brochure does not allow you to be verbose. Use bulleted lists when possible. Try to make your brochure as helpful as possible. Leave some space, free from any text or graphics in your brochure. This is called “white space” and according to numerous research studies, it helps readers separate important points in the brochure by giving their eyes so-called momentary breaks. Important points

34. Use only quality paper. In most cases, glossy thick paper works best, although there can be exceptions. Keep it relatively simple. Using too many fonts and bold lettering and color will make your brochure look unprofessional. Important points

35. Don’t create a complicated design. In most cases, a simple design is more efficient and easier to perceive. Include only graphical and textual information that directly refers to what you are selling. Don’t write in passive voice. Active voice sounds more vivid, which attracts customers. For example, compare these two sentences: “The following services are available through The Company,” “The Company offers you the following services.” Important Points

36. Don’t combine colors just because you like them. They can be bright and rich but totally inappropriate together. One of the best options is to use colors that are complimentary or even the same as on your company’s logo. Don’t try to cram all the information you can onto a single sheet of paper. Don’t make your brochure too thick. It would not make it look more solid instead, it will chase customers away. Also, the brochure must be easy to carry, so don’t use heavy stock. Don’t forget to add contact information at the end of the brochure. Important Points

37. To conclude, we can say that brochures are the tools which an organization used to provide information about organization and its facilities and for this purpose different layout of brochures are used in order to get the readers’ attention. So a brochure should be design in a way that can communicate your message in an attractive style Conclusion