Bsnl India

3. ORIGIN OF BSNL
Departmentoftelecomservices(DTS)and
Departmentoftelecomoperation(DTO)were
corporativeon1
st
Oct.2000withthename
BHARAT SANCHAR NIGAM LTD.
(BSNL),thattimeJ.N.MISHRA taken
responsibilityofBSNLaspresident.
Slowlyandgenerallyitsincreasingitsnetwork
andtodayitbecameonetheleadingcompanyin
theworldoftelecommunication.

4. MISSION OF BSNL
“To provide world class State-of-art technology
telecom services on demand at affordable
price.”
“To provide world class telecom
infrastructure to developcountry's
economy.”

6. MARKETING STRATEGY OF BSNL
Price
Itprovidesworldclassstateofcost
tech.telecomserviceondemandataffordable
price.Therearepricesaregenerallylowas
comparetotheothertelecomservicesprovider.
Speciallywecanhighlightedthe
variousschemeslike,111inthesescheme
userscantalkwithoutcostthatistotallyfree
BSNLtoBSNLlandline.Initscellularcardsalso
thereintroducesschemelike,doubletalktime
etc.

7. Place
Itsmainslogan“connectingIndia”it
selfsaysthatBSNLisprovidingservicesin
allovertheIndia,theyhavealmostround
about81%marketshareinlandlinemarketin
India.

8. Promotion
Theyhavegenerallypromote
thatproductandserviceswiththehelpof
television,newspaper,withthehelpof
holdings.Theyalsopromotewiththe
railwaytickets.Intheadvertisementthatis
comingtotelevisionthroughambassadoris
PrietyZinta.

9. People
BSNLhavemanyworkemployees
workInwith,itspecialpointthatcanbe
highlightedisthattheyhaveroundabout
30,000aroundtheageof49years.They
treathaveemployeesashumanassetsand
becauseofthattheemployeescanperform
tothereutmostproductivelevel.Becauseof
thatBSNLispresent7
th
largesttelecom
communicationcompanyintheworld.

10. SUGGESTION
BSNLgrowthratedowninpastfewyears
becauseoflackofnetworkortowerofBSNLin
localorruralareaduetothisluxuriouspeople
cannotuseofBSNLservice,soefficiencyof
networkwillbemoreorhigh.
Wecanconcludethat,BSNLcontinuous
innovationindeliveryofservicewiththe
appropriatepricingisthekeystrategyfor
developingthetrustIncustomer.

11. Check out more great forwards at
[email protected]
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