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1. Business Studies

2. Furnishful

3. Introduction Name -Navya sangwan Class – 11a5 Roll no – 11522 Enroll no – 12080/20

4. Acknowledgement I would like to express my sincere gratitude to all these individuals for mentoring and supporting me in completing this project My teacher Mr Vivik Goyal sir , for providing me with invaluable insights and direction. Our esteemed principal Miss Sunita Vashisth , for foresting an environment of learning and creativity within our school. To my parents, their constant encouragement, patience and understanding have been the pillars of my success. Thank you everyone for shaping this project and enhancing my learning experience.

5. Introduction                                                                                           Furniture is one of the essential items in people’s daily life . The origin of Chinese furniture trace back to the Neolithic Age . Furniture is composed of four factors: material, structure, appearance and function . Structure is the backbone, is the basis of the implementation of functions . These four factors are related to each other and restrict each other . Because furniture is to satisfy people certain material demand and use purpose and design make, accordingly furniture still has the element of material and exterior form respect .

6. Why Furniture The choice to focus on furniture likely stems from its fundamental role in shaping our living spaces, influencing our comfort, and reflecting our personal style. Furniture is not just about functionality; it's a powerful tool for creating atmosphere, organizing living areas, and expressing one's unique taste. It is Essential for Daily Life: Impact on Well-being: Reflects Personal Style: Aesthetic and Practical: Customization /Personalization: Variety and Evolution:

7. Manufacturing process Furniture manufacturing is the process of creating furniture, which refers to any movable object that is designed to support various human activities such as seating, sleeping ,storage etc. The process of furniture manufacturing involves designing , cutting, shaping, joining, finishing, and assembling various materials such as wood, metal, plastic, and glass to create a final product that is both functional and aesthetically pleasing. .  

8. Furniture manufacturing involves several stages, including design, engineering, prototyping, production, quality control, and shipping and ideation:  The design process begins with research and ideation. Designers research current trends, buyer persona and customer preferences, and the target market to gather insights and inspiration. Concept development:  Once designers have gathered insights and ideas, they begin to develop the furniture's concept. This stage involves creating sketches, 3D models, and technical drawings that outline the furniture's shape, size, materials, and functionality. Material selection:  After the concept is developed, the designers select the appropriate materials for the furniture.

9. Design refinement:  The furniture's design is then refined based on the feedback received from engineers, manufacturers, and customers. Designers may need to adjust the furniture's shape, size, materials, or functionality. Prototyping:  Once the design is finalized, a prototype is created to test the furniture's functionality, durability, and safety. The prototype is reviewed, tested, and refined until it meets the required standards. Final design:  After the prototype is approved, the final design is created, which includes technical drawings

10. Competition

11. Goorej interio Godrej's primary specialties lie in consumer goods, chemicals, and real estate . They are known for their strong presence in the chemical industry, particularly oleo-chemicals, and have a diversified portfolio across various sectors . Beyond chemicals, they also have a significant real estate arm and a growing consumer goods business, known like Cinthol and Fairglow. 

12. Deruion Durian Industries Limited is an Indian furniture and interior solutions company established in 1985. They offer a wide range of products, including sofas, beds, chairs, office furniture, veneers, laminates, and doors, with a strong emphasis on modular and custom solutions. Durian also focuses on interior and exterior surface solutions, with a commitment to sustainable practices and environmentally responsible manufacturing, as evidenced by their FSC certification

13. Swot Analysis

14. Nilkamal Nilkamal Limited is a company primarily known as a leading manufacturer of molded plastic furniture, but it has expanded into various other business areas, including material handling solutions, home furniture, and retail chains. They are the world's largest producer of molded plastic furniture

15. Swot Analysis

16. Zuari Zuari Furniture is a brand of the Indian Furniture Products Limited (IFPL), a company within the Adventz group. It's known for offering a variety of quality furniture and home decor items. The company focuses on providing functional and stylish furniture for both residential and commercial spaces

17. Swot Analysis

18. IKEA IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was founded in 1943. Today it is the world’s largest furniture retailer, recognized for its Scandinavian style. The majority of IKEA’s furniture is flat-pack, ready to be assembled by the consumer. This allows a reduction in costs and packaging. IKEA carries a range of 9,500 products, including home furniture and accessories. This wide range is available in all IKEA stores and customers can order much of the range online through IKEA’s website.

19. Description Furniture and fixtures is where tradition meets innovation . Rooted in timeless craftsmanship, we bring decades-old techniques into the modern world – building each piece with care, precision, and artistry. Whether it’s a hand-polishing dining table or a plush, ergonomic to offer modern comfort without sacrificing style or durability. We believe in creating spaces that feel as good as they look – lasting beauty, built to be lived in.

20. Features Product Management: This encompasses sourcing materials, designing and manufacturing furniture, and managing inventory effectively. Logistics: Efficient delivery and assembly services are crucial for a positive customer experience, especially for large items Customer Service: Providing excellent customer support, from pre-sales assistance to post-sale care, builds trust and loyalty.  Customer Experience: Personalized Service:   Go beyond basic customer support and offer tailored solutions and advice.  Delivery and Assembly:   Provide clear and transparent options for delivery, assembly, and disposal services.  Warranty and Return Policies:   Offer fair and transparent policies to build customer trust and ensure satisfaction. 

21. Different types of Furniture Furniture can be broadly categorized by its primary function, the materials it's made from, or its style and design. Common functional categories include seating, storage, tables, and beds. Materials range from wood and metal to plastic and glass. Styles can include modern, rustic, or traditional.  By Function Seating Storage Table Beds By Material Wood Metal Plastic Glass Wicker Bamboo Concrete By style Modern Rustic Mid-Century modern Traditional Coastal Industrial

22. Promotion

23. Promotion

24. South

25. Promotion

26. Promotion

27. Promotion

28. Manufacturing Unit

29. Packaging Specific Pieces : . Smaller components (brackets, doors): can be packaged separately in bubble wrap or foam to prevent damage and ensure they don’t get lost. . Drawer and doors ; Should be secured to prevent them from opening during transport. .Legs and arms: if not easily removable, wrap them in foam or bubble wrap . Hardware: keep screws, knobs, and other hardware in a sealed bag and secure it inside the package. Additional Consideration: . Flat-packing : IF possible, disassemble large pieces and flat-pack them to make them easier to handle and store. . Corner protection: Use cardboard or extra padding to protect corners and edges from damages. . Labelling: Clearly label the boxes to indicate the contents and any special instruction.

30. Furniture sales (out of India) Last three years of sales X axis 1unit=2lacs Argentina Brazil France

31. Distribution Channels

32. Distribution Channel

33. Major Challenges

34. Complaints

35. Complaint Resolution

36. Suggestions

37. Bibliography

38. Thanks