BSTPROJECTFORCLASS12ONBUSINESSENVIRONMENT.pptx

BUSINESS STUDIES FOR CLASS 12TH IN POWERPOINT PRESENTATION IN A SHORT AND EASY WAY WITH A OPTION TO DOWNLOAD THE PRESENTATION AND EDIT ALSO MADE TO HELP ALL TO FELLOW STUDENTS WHO NEEDS THE HELP FOR MAKING PROJECTS
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1. BUSINESS STUDIES PROJECT ​ MADE BY:- JASH PANDHI​ CLASS :-12 TH COMMERCE PROJECT ASSIGNED BY :-PRANAV SIR TOPIC:- ‘ BUSINESS ENVIRONMENT '

2. I would like to express my special thanks and gratitude to my subject teacher Mr. Devendra Sir and Principal Mr. Melroy McDonald Sir for their constructive advice and constant motivation have been responsible for the successful completion of my project. My sincere thanks to my parents and my classmates for their motivation and support. Acknowledgement

3. Index Topic Page No Meaning of Business Environment 3 Features of Business Environment 5 Importance of Business Environment 9 Elements Of Business Environment 13 Coca Cola and Fanta in the Seventies to Thumbs Up and Campa Cola in the Eighties to Pepsi and Coke in the Nineties 16 The Linkages 34

4. The word ‘business environment’ indicates the aggregate total of all people, organisations and other forces that are outside the power of industry but that may affect its production. Meaning of Business Environment

5. The main features of business environment are :- 1. All the external forces :- Business Environment includes all the forces, institutions and factors which directly or indirectly affect the Business Organizations. 2. Specific and general forces :- Business environment includes specific forces such as investors, customers, competitors and suppliers. Non-human or general forces are Social, Legal, Technological, Political, etc. which affect the Business indirectly.   Features of Business Environment

6. 3.  Inter-relatedness:- All the forces and factors of Business Environment are inter-related to each other. For example with inclination of youth towards western culture, the demand for fast food is increasing. 4.  Uncertainty:- It is very difficult to predict the changes of Business Environment. As environment is changing very fast for example in IT, fashion industry frequent and fast changes are taking place. 5.  Dynamic:- Business environment is highly flexible and keep changing. It is not static or rigid that is why it is essential to monitor and scan the business environment continuously.

7. 6. Complexity:- It is very difficult to understand the impact of Business environment on the companies. Although it is easy to scan the environment but it is very difficult to know how these changes will influence Business decisions. 7. Relativity:- All forces of the Business environment are interrelated and dynamic, which makes it difficult to understand. Complex nature of Business environment can be understood if we study it in parts.

8. 1. It Helps in Identifying Opportunities and Making First Mover Advantage:- The environment provides numerous opportunities, and it is necessary to identify the opportunities to improve the performance of a business . 2. It Helps the Firm Identify Threats and Early Warning Signals :-The business environment helps in understanding the threats which are likely to happen in the future. Environmental awareness can help managers identify various threats on time and serve as an early warning signal. Importance of Business Environment:

9. 3. It Helps in Tapping Useful Resources :-Business and industry avail the resources (inputs) from the environment and convert them into usable products (outputs) and provide to society. The environment provides various inputs (resources) the like finance, machines, raw materials, power and water, labour, etc . 4. It Helps in Coping With Rapid Changes :-The business environment is changing very rapidly, and the industry is getting affected by changing market conditions.

10. 5. It Helps in Assisting in Planning and Policy Formulation :-The business environment brings both threats and opportunities to a business. Awareness of business environment helps in deciding future planning or decision making . (F) It Helps in Improving Performance :-Environmental studies reveal that the success of any enterprise is closely bound with the changes in the environment. The enterprises which monitor and adopt suitable business practices not only improve their performance but become leaders in the industry also.

11. 1. Economic Environment :-   It has immediate and direct economic impact on a business. Rate of interest, inflation rate, change in the income of people, monetary policy, price level etc. are some economic factors which could affect business firms . 2. Social Environment :- It includes various social forces such as customs, beliefs, literacy rate, educational levels, lifestyle, values etc. Changes in social environment affect an organization in the long run. Elements Of Business Environment

12. 3. Political environment:-   It includes political conditions such as general stability and peace in the country and the attitude of elected government towards business. A stable political system can make business-friendly decisions that promote local businesses and attract foreign investors . 4. Technological environment :-   It refers to the changes in the output, production methods, use of equipment and quality of product. It includes forces related to scientific innovations and improvements in products as well as production technology.

13. 5. Legal Environment :-   It constitutes the laws and legislations passed by the Government, administrative orders, court judgments, decisions of various commissions and agencies. Businessmen have to act according to various legislations and their knowledge very necessary.

14. Coca Cola and Fanta in the Seventies to Thumbs Up and Campa Cola in the Eighties to Pepsi and Coke in the Nineties

15. Soft Drink A soft drink is any water-based flavored drink, usually but not necessarily  carbonated, and typically including added sweetener. Flavors used can be natural or artificial. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a sugar substitute  or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives and other ingredients.  

16. The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Today, this brand is the leading brands in most beverage segments. History Of Coca Cola

17. The Coca-Cola Company’s brands in India include Coca-Cola, Fanta Orange, Limca, Sprite, Thums Up, Burn, Kinley, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh and the Georgia Gold range of teas and coffees and Vitingo.

18. Coca-Cola came to India in the year 1956. Since India had not any foreign exchange act, Coca-Cola made huge money operating under 100% foreign equity. A new Indian foreign exchange act was implemented in the year 1974. After that  government instructed Coca-Cola to either write up a new plan or to leave the country. In 1977, The Janta Party came into the power and stressed that Coca-Cola should either accept the foreign exchange act or leave the country. Entry And Exit Of Coca Cola

19.  Its strong and fizzy taste makes it unique carbonated Indian cola. As of February 2012, Thums Up is the leader in the cola segment in India, commanding approximately 42% market share and an overall 15% market share in the Indian aerated waters market . Thums Up

20. Campa Cola  is a soft drink brand in India. It was a market leader in the Indian soft drink market in the 1970s and 1980s in most regions of India until the advent of the foreign players Pepsi and  Coca Cola  after the  liberalisation policy of the P. V. Narasimha Rao government in 1991. Campa Cola

21. Coca Cola has re-entered India in 1993, giving its competitor Pepsi Co a huge four year heads up into the Indian market which used this opportunity to capture much of the Indian consumer’s imagination. Coca-Cola re-entered after government approval, due to the new liberalization policies that were coming to India. Re-Entry Of Coca Cola

22. Pepsi is a hundred-year-old brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India. Pepsi

23. The company claimed that it would play a central role in bringing about an agricultural revolution in the state and would create many employment opportunities. To make its proposal even more lucrative, PepsiCo claimed that these new employment opportunities would tempt many of the terrorists to return to society. FACTORS RESPONSIBLE FOR ENTRY OF PEPSI IN INDIA

24. The company knew that the political and social problems that plagued Punjab were an extremely sensitive issue for India in the 1980s. Pepsi Co’s decision to link its entry with the development and welfare of the state was thus a conscious one, aimed at winning the government over. Between 1977-1988

25. Mirinda s a brand of soft drink originally created in Spain in 1959 and distributed globally by PepsiCo since 1970. Its name comes from the Esperanto translation of "admirable" or "amazing" Mirinda

26. Mountain Dew , stylized as  Mtn Dew  in some countries, is a carbonated soft drink brand, produced and owned by  PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman.  Mountain Dew

27. 7 Up or  Seven Up  is an American brand of lemon-lime–flavored non- caffeinated  soft drink. The brand and formula are owned by  Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo. 7 Up

28. Sprite  is a clear, lemon-lime flavored soft drink created by the Coca-Cola Company. Sprite comes in multiple flavors, including cranberry, cherry,  grape and   orange. Ice, peach, Berry clear remix, and newer versions of the drinks are artificially sweetened. Sprite

29. Limca  is an Indian multinational brand of lemon- and lime- flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on artificial flavours . Limca

30. Fanta is an American-owned brand of fruit-flavored carbonated soft drink created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are more than 200 flavors worldwide. Fanta originated in Germany as a Coca-Cola alternative in 1941 due to the American trade embargo of Nazi Germany. Fanta

31. Presence of Pesticides:- In 2003, the Centre for Science and Environment (CSE) findings stirred the beverage industry in India. CSE claimed to find dangerous levels of pesticides in all the 57 samples of 11 soft drinks brands collected by the organization from 25 different manufacturing units of Coca-Cola and PepsiCo spread over 12 states. The Linkages

32. Both Coke and Pepsi published newspaper advertisements to spread message against the report. The companies attacked the credibility of the CSE and their lab results, citing regular testing at independent laboratories proving the safety of their products. Effect On Industry

33. Coca-Cola was recently accused of ground water depletion in many areas of the country. Coca-Cola’s bottling operations – which extract hundreds of millions of liters of water from the groundwater resource – have significantly worsened the water crisis as groundwater levels have dropped sharply since Coca-Cola started its operations. Ground Water Crisis

34. A positive change in Business Environment leads to growth of business while a negative change leads to decline in business. A business should identify the sign of threats to protect itself from negative change while it should identify the early opportunities to get maximum benefit out of it. Conclusion

35. www.google.com www.youtube.com www.comgyan.com www.cocacolaindia.com www.wikipedia.com www.byjus.com Bibliography

36. THANK YOU!!!