BUS 210 Project One Management Brief Text-Only VersionOrganizati

BUS 210 Project One Management Brief Text-Only Version
Organizational chart of the SNHU Pet Supply Company’s
organizational structure. The outline is as follows:
1. CEO
a. VP Manchester
i. Human Resources
ii. Information Technology
iii. Toys
1. Product Development
2. Merchandising
3. Marketing
4. Sales
5. Supply Chain
6. Retail Operation
iv. Food
1. Product Development
2. Merchandising
3. Marketing
4. Sales
5. Supply Chain
6. Retail Operation
v. Supplies
1. Product Development
2. Merchandising
3. Marketing
4. Sales
5. Supply Chain
6. Retail Operation
b. VP Denver
i. Human Resources
ii. Information Technology
iii. Toys
1. Product Development
2. Merchandising

3. Marketing
4. Sales
5. Supply Chain
6. Retail Operation
iv. Food
1. Product Development
2. Merchandising
3. Marketing
4. Sales
5. Supply Chain
6. Retail Operation
v. Supplies
1. Product Development
2. Merchandising
3. Marketing
4. Sales
5. Supply Chain
6. Retail Operation

Written Assignment RubricRubric for Final
ProjectCriterionExceptionalProficientMarginalUnacceptableIntr
oductionYou effectively establish the context and purpose of
the paper.You adequately establish the context and purpose of
the paper.You miminally establish the context and purpose of
the paper.You ineffectively establish the context and purpose of
the paper.Thesis statementYour thesis statement is
exceptionally lucid and concise; it effectively explains to the
reader what he or she should expect from the paper.Your thesis
statement is clearly stated and reasonably concise; it provides
the reader a with a coherent preview of the paper.Your thesis
statement lacks clarity or is overly complex or wordy; it only
partially prepares the reader for the rest of the paper.Your
assignment lacks a thesis statement, or the statement is
inadequate or incomprehensible.Content developmentYou use
carefully chosen, authoritative, and compelling content that
demonstrates mastery of the subject; provide an advanced and

thoughtful analysis of ideas; present an in-depth synthesis of
ideas demonstrating insight and interpretation; and include
meticulous references to readings wherever necessary.You use
appropriate and relevant content that demonstrates sufficient
command of the subject; provide a germane analysis of ideas;
and include references to readings.You use somewhat
appropriate content that demonstrates limited command of the
subject; provide a cursory analysis of ideas that lacks insight
and interpretation; and include minimal references to
readings.You use inappropriate and irrelevant content, provide
little, if any, analysis, and do not include references to
readings.ConclusionsYou offer a clear answer to your research
question and articulate related outcomes (consequences and
implications) through careful reasoning and informed
evaluation.You offer a sufficient answer to your research
question and state outcomes (consequences and implications)
satisfactorily.You offer a weak answer to your research question
and state outcomes (consequences and implications)
simplistically.You offer a shallow or misguided answer to your
research question and state outcomes (consequences and
implications) erroneously.OrganizationYou lucidly organize
material into well-formed paragraphs and arrange ideas
logically to support the purpose of the paper; writing is fluid
with an explicit focus and sensible structure.You logically
organize material into well-formed paragraphs; writing has
focus and structure.You loosely organize material and provide
limited supporting detail; writing is somewhat disjointed and
disorganized.You incoherently organize material, often
impairing the reader's ability to comprehend it; significant
details are missing or irrelevant; writing is completely
disjointed and lacks correct form and structure.MechanicsYou
write in complete, well-constructed sentences with faultless
grammar, word choice, punctuation, and spelling; writing is
sharp, coherent, and demonstrates sophisticated clarity.You
write in complete sentences with mostly correct grammar, word
choice, punctuation, and spelling; minor errors may exist but do

not compromise meaning.You write in unclear sentences with
significant errors in grammar, word choice, punctuation, and
spelling that may compromise meaning. You write in
incomplete, incomprehensible sentences filled with serious
errors in grammar, word choice, punctuation, or
spelling.EvidenceYou support points and subpoints with
abundant clarifying detail, include relevant and clearly
attributed sources as necessary, and effectively link ideas.You
support points and subpoints with sufficient detail, attribute
sources as necessary, and link ideas.You support points and
subpoints with limited detail and improperly link ideas at
times.You inadequately support points and subpoints with
irrelevant detail and do not properly link
ideas.DocumentationYour assignment contains well-documented
statements and detailed references to the readings and other
sources of information.Your assignment contains documented
statements and appropriate references to the readings and other
sources of information.Your assignment contains limited
support for statements or references to the readings and other
sources of information.Your assignment contains few (if any)
documented statements or references to the readings or other
sources of information.CompletenessYour assignment is
complete in all respects; reflects all requirements.Your
assignment is complete in most respects; reflects most
requirements.Your assignment is incomplete in many respects;
reflects few requirements.Your assignment is incomplete in
most respects; does not reflect requirements.APA or MLA
formatYou use APA or MLA format accurately and consistently
in citing sources.You use proper APA or MLA format with
minor violations in citing sources.You reflect an incomplete
knowledge of APA or MLA format in citing sources.You do not
use APA or MLA format in citing sources.

COM-339: THE STORY OF HUMAN LANGUAGE
Final Project

OVERVIEW

You are required at the end of the semester to submit a Final
Project in the form of a Research Paper. This assignment
affords you the opportunity to look closely into a particular
topic of relevance to our course, to analyze the issues, and to
communicate your analysis in writing. This assignment counts
for 25% of the overall grade for this course, so you should be
prepared to invest a significant effort in researching and writing
it.

You will produce your paper in three stages that are detailed
below. Your starting point will be to choose a topic to research.
Some typical topics are listed as follows:

· How American English evolved
· What role nonverbal behavior plays in the way we use
language
· How animals communicate differently than humans
· What major changes will occur in human language in the next
century
· How did English evolve differently than other major languages
· How language is used in my occupation or career
· How language is used differently on the internet versus face-
to-face interactions

Look through the text for some further ideas on potential topics
that might be of interest. The focus of this assignment is how
well you research and support your paper, rather than on the
actual topic selected, so pick something that seems interesting
to you.
GUIDELINES
First, choose a topic and conduct preliminary research on the

topic. You will inform your mentor about your choice at the end
of Module 1.

Second, submit an outline of the main areas you intend to
address in your paper and the main sources you propose to use
so that your mentor can provide some final advice about your
direction. This outline is due at the end of Module 3.

Third, complete your paper and submit the final version at the
end of Module 4.

The goal of this three-step process is not to make unnecessary
work for you, but rather to provide sufficient work-in-progress
feedback that will help you produce your best work.

INSTRUCTIONS

STEP 1: CHOOSE A TOPIC

You should choose an aspect or theory of human language that
you would like to research and discuss in a paper. At this stage
you may have more than one aspect or theory that you are
considering. Narrow your list to no more than two or three
possible choices.

Once you have chosen a topic or narrowed your choices down to
those that you are serious about pursuing, notify your mentor by
the end of Module 1. After receiving feedback from your mentor
and deciding on which aspect or theory you want to discuss in
your paper you should spend a few hours conducting
preliminary research so that you will be ready to move to Step
2.

STEP 2: OUTLINE

After deciding which aspect or theory of human language you
want to investigate you will produce an outline of the major
areas/topics you intend to address in your paper.

A good paper is one that is built around a clear structure, so you
should OUTLINE the main points of your paper before you start
writing. It’s easier to overhaul your outline than it is to
overhaul a fully written paper, so spend some time thinking
about the structure of your paper before you begin writing.

In terms of organization, your paper should have a clear
introduction, a body and a conclusion. See the section on
Format in Step 3, below, for more detail.

As you do your research and compose your outline, bear in mind
that your final paper should include the following elements:

· a clear argument
· appropriate and sufficient evidence to support your argument

You are required to submit your outline to your mentor by the
end of Module 3.

STEP 3: FINAL VERSION

Based on the comments that you mentor provides on your
outline, you will revise accordingly and produce the full version
of your research paper.

Format
You will be submitting your research paper either as a Word

document or a PDF file. Your paper should be between 7 and 10
pages in length. The structure of your paper should be as
follows:

· Title page stating topic, your name, and the course code.
· Chapter (or Section) 1, an introductory chapter where you
state the thesis and main reasons, or points that you will discuss
in support of the thesis.
· Chapter (or Section) 2. This should be the body of the paper
where present your reasons supported by research and evidence
including proper citations from sources you have consulted.
· Chapter 3 (or Section) 3. The last chapter/section will be your
conclusion, or summary, of the document.
· Works Cited or References page. You will need to consult at
least three (3) credible outside sources, which should be listed
on this page.
· Either the MLA or APA style guide may be followed.
· Your sources cannot include any .com sites, textbooks,
encyclopedias, or information from Wikipedia. Citations should
appear within the paper for every fact, statistic, or quotation
utilized.

The final version of your work is due at the end of Module 4.
Consult the Course Calendar for the exact date.

TIPS ABOUT WRITING YOUR PAPER:

Write your paper in coherent paragraphs. Each paragraph should
flow naturally and logically from the previous paragraph, and
onto the next paragraph, following a clear train of argument. It
is better to restrict your paragraphs to one main point.
Punctuation is free – make use of it.

Good writing is clear writing. Write in simple, declarative

sentences. Use the active voice, not the passive voice. For an
excellent source of guidance about college writing, visit the
online Purdue Online Writing lab (OWL):
http://owl.english.purdue.edu/

Feel free to quote from books, articles or experts, but do not
waste space with very lengthy quotations – briefly paraphrase
these passages instead.

ACKNOWLEDGING AND CITING SOURCES:

Every time you use somebody else’s ideas or words, you must
acknowledge the source of the information (unless the
information is common knowledge). See the discussion of
plagiarism below for more information.

When producing your research paper it is important that you
cite your sources in such a way that readers can identify your
sources and check your facts, and use the same citation style
throughout the paper (MLA or APA).

A few words about PLAGIARISM:

Using another's ideas or words without acknowledgment may
result in a failing grade for a particular assignment, a failing
grade for the course, and/or suspension for various lengths of
time or permanent expulsion from the University. Examples of
plagiarism may include: failing to use quotation marks when
quoting from a source; failing to document distinctive ideas
from a source; fabricating or inventing sources; and copying
information from computer-based sources such as the Internet.

Copyright © 2018 by Thomas Edison State University. All
rights reserved.

BUS 210 Project One Management Brief

Overview
The SNHU Pet Supply Company is a 30-year-old organization
based in Manchester, New Hampshire that
produces and sells pet supplies. The company has 200
employees in Manchester; 100 employees in a
satellite office in Denver, Colorado; and a remaining 300
employees who work remotely throughout the
country. The organization has had to rapidly expand due to a
substantial increase in consumer demand
over the past two years.

Organizational Mission
The SNHU Pet Supply Company’s mission is to provide high-
quality pet food, treats, and toys to dogs and
cats.

Note: If you would instead like to use the mission statement you
created with your group in the Module
Four discussion, you may do so.

Culture Statement
The SNHU Pet Supply Company is staffed by a diverse group of
more than 500 employees who love pets
and appreciate the joy and friendship they bring to our homes
and communities. We are a passionate,
friendly group of people who strive to provide high-quality
products and customer-first services across
the nation to our customers and their pets.

Organizational Goals

• Make quality pet products easier for customers to obtain
through decreasing production costs
by 3%

• Increase workplace efficiencies to deliver products more
quickly and effectively
• Increase employee satisfaction ratings by 4%

Organizational Structure

The organization is divided into three divisions: food, toys, and
supplies. Each division has its own
product development, merchandising, marketing, sales, supply
chain, and retail operations department.
Although some of these departments collaborate on major
projects, such as nationwide marketing
campaigns, they usually work independently. The company also
has other departments that cover all
three divisions, such as Human Resources (HR) and
Informational Technology (IT).

The Manchester and Denver offices are headed by the vice
presidents (VPs) of each location. Most of
the remote workers report to the VP at Manchester, although a
handful are associated with the Denver
office as well. Each office has its own divisional and
departmental managers, and although these
managers are given some independence on how to manage their
teams, most decisions must be
approved by their VPs or the executive leadership in
Manchester.

A text-only version of the image above is available in the
Supporting Materials section of the Project One
Guidelines and Rubric in your course.

Organizational Communication
The company primarily relies on formal communication
methods such as email and in-person meetings;
however, each colocated division also has its own preferred
communication tools. Communication tools
vary from comments in live documents (through Google’s G
Suite applications or Microsoft Office 365)
to instant messaging tools (through Skype, Teams, or Slack) to
in-office whiteboards.

Employees and managers often note in feedback surveys that
they do not receive information in a
timely, consistent fashion, and that more often than not, they
hear about major changes and initiatives
through the grapevine or through informal conversations with
coworkers. Employees on shared-services
teams (HR and IT) also note that the different team cultures and
communication preferences across
divisions and locations make it difficult for them to collaborate
and communicate with their coworkers.

Management Approaches
As the company grew rapidly to meet consumer demands, it
experienced rapid turnover. Leaders
promoted veteran employees to management roles based on

years of experience. These new managers
were assigned direct reports at random, including direct reports
from colocated divisions and fully
remote employees working on colocated teams.

Many of the new managers had little management experience.
As a result, the company provided a two-
day intensive management training and provided all managers
with a handbook that outlined the
standard company-management practices. Managers were
expected to follow the standard practices in
the handbook. These practices included using an authoritative,
results-based management style;
resolving performance issues quickly based on standard
processes; and fulfilling tasks related to project
management, meeting facilitation, and decision making for their
teams.

In feedback surveys, employees frequently noted that their
managers were often insensitive and
inflexible, leaving little room for others to have a say in
decision-making processes. They also reported
feeling micromanaged. Managers who responded to the
feedback surveys noted that they often felt
uncomfortable using the strict, standardized management styles
and approaches the company required.
While management styles and approaches were standardized
across teams, things like productivity tools
and collaborative practices were not. As the company grew in
size, managers saw a continual decline in
productivity. Many managers, especially those new to their
roles, often stated they felt overwhelmed

and underprepared for their role.

To address these concerns, leadership created a new
organizational goal focused on improving
employee satisfaction and giving managers more autonomy over
managing their teams. The changes
have been in place for almost a year, and the organization has
seen an increase in employee
satisfaction. However, your team’s previous manager decided to
continue using the old management
style, stating that it better suited their personal management
style and that it would be most
appropriate for their team.

Team Culture
Your team has been together for a little over two years. Your
teammates describe one another as
creative and capable, but they feel their skills are underused,
and they have one of the lowest employee
satisfaction ratings in the organization. In surveys, their
feedback centers around a few specific areas: a
lack of autonomy, not feeling heard or valued, and abundant
miscommunication.

Because the team’s previous manager had maintained the
organization’s strict, results-based
management style, team members were often pushed to meet
short deadlines and focus on
quantitative achievements. They felt as though they had no
opportunities to get creative, take initiative,
or grow. When they asked questions, expressed concerns, or
made suggestions for improvements, their
previous manager often shot them down in ways that were
insensitive. This caused the team to give up
trying.

The previous manager also tried to keep team members from
going “outside the team” to get support
or to collaborate. The manager would grow frustrated when
teammates would communicate with
others and come back with new ideas or knowledge of how
other teams were operating, claiming this
was “wasted time and energy.” The manager’s mentality also
frustrated the team around the time of
the organizational change. The team felt left out of the loop
regarding organizational initiatives, major
announcements, and general updates due to the lack of cross-
team and cross-departmental
communication. Lastly, the previous manager worked from the
Manchester, New Hampshire office and
would schedule all team meetings based on Eastern Standard
Time, which created scheduling
complexities for geographically distributed team members.

While your team members have been feeling undervalued and
frustrated for some time, their feedback
does note that they do like one another, collaborate well among
themselves, and each seem to have a
unique skill set that could be used in addition to their typical
job responsibilities.

BUS 210 Speaker Notes Template

To complete this template, replace the bracketed text with the
relevant information.

Write your speaker notes using complete sentences to outline
what you would say in a verbal presentation and to demonstrate
your mastery of the course content. Use APA style citations.
Remember that your presentation should be between 7 to 10
slides in length, not including your title and references slides,
so you can delete any sections you don’t need. Make sure your
speaker notes correspond with the slides in your Presentation
Template.

Slide 1: [Insert Presentation Title]
[Insert content here.]

Slide [#: Slide Title]
[Insert content here]

Slide [#: Slide Title]
[Insert content here.]

Slide [#: Slide Title]
[Insert content here.]

Slide [#: Slide Title]
[Insert content here.]

Slide [#: Slide Title]
[Insert content here.]

Slide [#: Slide Title]
[Insert content here.]

Slide [#: Slide Title]
[Insert content here.]

Slide [#: Slide Title]
[Insert content here.]

Slide [#: Slide Title]
[Insert content here.]

Slide [#: Slide Title]
[Insert content here.]

Slide [#]: References
[Include all references listed in the presentation and cite them
according to APA style.]

1

[Insert Presentation Title]
[Insert Name]

[Insert Slide Title]
[Insert text.]
2

[Note: To complete this template, replace the bracketed text
with your own content. Remove this note before you submit this
file.

Make sure your slides correspond with your speaker notes in the
Speaker Notes Template. Remember to insert key terms, main
ideas, and other content based on the Project One guidelines.

Your presentation should be between 7 to 10 slides in length,
not including the title and references slides. You can delete any
slides you don’t need. You may also use other slide designs as
appropriate. To do so, click the New Slide button in the toolbar,
then select the slide type that best suits your content.]

[Insert Slide Title]
[Insert text.]

3

[Insert Slide Title]
[Insert text.]

4

[Insert Slide Title]
[Insert text.]

5

[Insert Slide Title]
[Insert text.]

6

[Insert Slide Title]
[Insert text.]

7

[Insert Slide Title]
[Insert text.]

8

[Insert Slide Title]
[Insert text.]

9

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[Insert text.]

10

[Insert Slide Title]
[Insert text.]

11

References
[Include all references listed in the presentation and cite them
according to APA style.]
12

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