Cost BAM is a built-in feature of BizTalk which a company who invests in BizTalk will already have
made. The cost of mining information about processes with BAM would be significantly cheaper
than using a third party tool. Although I’m sure it would be possible to capture the information in
BAM and then export it to third party tools if required.
User Experience BAM as a reporting solution provides a familiar environment to business users by taking
advantage of Office and Sharepoint
Simplicity BAM can be implemented with no code in lots of cases
Phased implementationOne of the cool things about BAM is that often a project chooses not to implement it as a core
requirement, but an organization can always come back to their established BizTalk solution and
look to add BAM as an additional layer to the solution where they could make the information
about processes available without having to deploy a new version of their BizTalk components
which are already running. You would simply deploy the BAM artifacts to the existing BizTalk
group.