Business Canvas Model Of Food Business .pdf

BBA Subject Entrepreneurship And Theory Assignment

1. "Feed the need"

2. University students and gym freaks are fond of foid items such as
Barbeque,Tacos etc. But due to hectic schedule they don’t travel
longer distance to fulfill their demand . Also if they travel , it will
incur transport costs for them
For solving the above problem, we will establish a food
truck business between the centre of university and nearby
gyms.This will help to attract more customers as it is in the
centre point and it will save the time ,costs and efforts of
students.

3. 1. It needs less finance as compared to other food
restaurants.
2. Easy to maintain.
3. It is movable.We can shift it to another location if the
demand at one place is not sufficient for earning profits.
4. Requires less labour.
5. Affordable amount will be charged from customers.
6. Customised Truck will be attractive
WHY WE CHOOSE FOOD TRUCK BUSINESS?WHY WE CHOOSE FOOD TRUCK BUSINESS?WHY WE CHOOSE FOOD TRUCK BUSINESS?

4. Market size and scalability::
The global food trucks market size was valued at
USD 3.93 billion in 2020 and is expected to expand
at a compound annual growth rate of 6.8% from
2021 to 2028. It is observed that consumers
between 16-34 years demand new food experience
over conventional brick and restaurants.

5. Operation plan ::

Timings:4 pm to 11 pm
Location: On GT road (Near petrol pump)

6. low startup cost
Choice of healthier meals
Mobility of food trucks
Customization of food salad
Limited capital availability
Costly ingredients
Less experience
Lack of information
Strengths ::
1.
2.
3.
4.

Weakness::
1.
2.
3.
4.
Swot analysis

7. Opportunity::
Adding new flavours nd tastes - Customers now a days look for more
flavours so we can pick this opportunity
Bigger market- If food is provided at low cost with good taste then the
buyers will buy it daily from us
Threats::
Tough competition as there are many trucks providing
different food items
Hygienic food to be provided if the truck is not in a good
position then people will return so we need to make it look
attractive

8. Menu

9. Human Resource Plan ::
We will need 2 employees along with the owner.
1. Owner :- Owner of the food truck business will be
responsible for purchasing ingredients,managing and
marketing the services to customers .
2. Employees :- The other 2 employees are required to prepare
the dishes on time in return of salaries

10. Marketing Plan :-
We will use banners,visiting cards and social media for
promoting our business.
1. Banners: We will place banners outside the gym and
university.
2. Visiting cards: These will be distributed to university
students in order to attract them.
3. Social media will be used by us for further promotion.
Instagram is the best option for spreading our business
products information

12. Startup costs:-
1. Food truck
2.Grills
3. Freezers and refrigerators
4.food prep surfaces
5. Food prep equipments
6.sinks
7.Kitchen display system
8.The Truck will cost around 8 L-10L