Business Communication_Anjali Kumari_Enrolment No-003.pptx.pdf

Business communication
Type
Process

1. BUSINESS
COMMUNICATION
Anjali Kumari
RollNo:504
Enrolment No: 003
Student Details:

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1
COMMUNICATION&
BUSINES COMMUNICATION

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Communication
Communication is a two-way process which involves transferring of information or messages
from one person or group to another. This process goes on and includes a minimum of one
sender and receiver to pass on the messages. These messages can either be any ideas,
imagination, emotions, or thoughts.
Communication is a Latin word which means “to share”. There are different modes of
communication available today. These include emails, chats, WhatsApp, skype (conference
calls), etc. Effective communication makes people’swork easier and smooth.

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Business communication is the process of sharing information and messages within an
organization and with external stakeholders such as customers and suppliers. Thecore
objective of business communicationis to promote a clear understanding of organizational
goals and ultimately contribute to the overall achievement and growth of the business.
Effective business communication plays a crucial role in ensuring that information flows
seamlessly across different levels of an organization, leading to improved productivity and a
positive corporate image.
According to Ricks and Gowdefined Business Communication as a system that is responsible to
affect change throughout the whole organization.
According to W.H.Business Communication is exchanging business-related different views,
ideas, and news within the related parties.
Prof. J. Haste statedthat when the communication occurs between either two or more than two
business people for the purpose of effective organization and administration of business then
it is considered as Business Communication.
BusinessCommunication

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Effective business communication is the way employees and management communicate to
achieve organizational goals. The objective is to improve organizational efficiency by
reducing mistakes. Business Communication includes different aspects like marketing, public
relations, customer relations, corporate and interpersonal communication, etc.
Basic elements of Business communication:
•Sender
•Business information
•Receiver
•Feedback

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Types of Business Communication:-
There are 4 main types of business communication in any organization or business i.e.
1.Internal Business Communication
Internal Business Communication means communication that occurs within the members of the
organization. This communication includes bothformalandinformalcommunication. Also, different
departments that transmit communication by different means to employees come under internal
communication. Internal communication should be effective as it is a vital source of viewing and
representing organizational issues. Effective internal business communication may increase job
satisfaction level, productivity, the efficiency of employees by decreasing their turnover and grievances
and helps in increasing profits.
It is further categorized as
a). Internal (upward) communication and
b).Internal (downward) communication.

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2. Horizontal/Lateral Business Communication
Lateral or horizontal communication is related to communication among co-workers i.e. eitherverbal
communicationorwritten communication.This may include inter-departmental communication or
communication between cross-departments and can be between people of the same or similar rank in a
company. This is a crucial communication to achieve the desired results. So, this communication
happens among employees having an equal hierarchy level. To achieve the functional effectiveness of
different organizational units, horizontal or lateral communication is required for seeking mutual
cooperation and mutual help.

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3. External Business Communication
Communication with people who are external to the organization is known as external business
communication. These people can be customers or shareholders or suppliers or partners or regulatory
bodies, etc.
External communication facilitates increasing sales volume, effective operations, an increase in profits of
organization, etc. This ultimately results in increasing corporate image, goodwill and overall
performance of the organization by achieving its goals and customer satisfaction.

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2
BUSINESS
COMMUNICATION
PROCESS

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BusinessCommunication Processhasbeendefinedastransferringofathoughtoridea
fromonepersonorgroupofpersonstoanotherpersonorgroupofpersonssothatitcanbe
understoodandacteduponandBusinessCommunicationProcessisthesystembywhicha
messagegoestothesenderfromthereceiverinanorganizedway.
Communicationisacontinuousprocessthatmainlyinvolves(atleast)onesender,amessage,
andarecipient.
(Sender➜Message➜Encoding➜Channel/Medium➜Decoding➜Receiver)
(Receiver➜Feedback➜Sender)
ThebasicfunctionofManagementsuchasPlanning,Organizing,Staffing,Directing,and
Controllingcannotbeperformedwellwithouteffectivecommunication.

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Theelementsinvolvedinthelinearcommunication processareexplained
belowindetail:
1.Sender:Senderisthepersonorpartywhosendsthemessageorideatothereceiver.
Thesenderisthesourceandtheonewhostartsthecommunicationprocess.
2.Message:Messagereferstotheidea,information,view,fact,feeling,etc.thatiscreated
bythesenderandthencommunicatedfurther.
3.Encoding:Encodingmeanstheprocessofputtingthoughtintosymbolicformwhich
canbeunderstoodbyanotherpersontowhomthesenderwantstocommunicatetheidea.
Inotherword,encodingmeansconvertingtheideaintoaunderstandablemessage.

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4.Channel/Media:Itisthemediuminwhichtheencodedmessageistransmitted.
Themessagemaybetransmittedorallyorinwrittenform.Themediumof
communicationincludestelephone,socialmedia,post,fax,e-mail,etc.Thechoiceof
mediumorchannelisdecidedbythesender.
5.Decoding:Decodingistheprocessbywhichthereceiverassignsmeaningtothe
symbolsencodedbythesender.AccordingtoBoveeandOthers,“Decodingisthe
processofinterpretingamessagetoarriveatthesendersmeaning.”Communication
willbemoreeffectiveifdecodingmatchesclearlywithencoding.
6.Receiver:Thereceiveristhepersonforwhomthemessagewassentbythesender.
Oncethereceivergetsthemessageandunderstandsitinproperperspectiveandacts
accordingtothemessage,onlythenthepurposeofcommunicationissuccessful.

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7.Feedback:Feedbackistheprocesswhenthereceiverconfirmstothesenderthathehas
receivedthemessageandunderstoodit.Onthispoint,theprocessofcommunicationis
complete.
Whenthereceiverwillgivefeedbacktothesender,iftherearesomedoubtshewillaskabout
thatandthequalityofresponseshouldbeagoodindicatorofwhetherthemessagewasproperly
received.
8.Noise:Noisereferstoanyobstructionthatiscausedbythesender,message,orreceiver
duringtheprocessofcommunication.
Forexample,NoiseincommunicationconsistsofPoortelephoneconnection,faultyencoding,
faultydecoding,inattentivereceiver,poorunderstandingofmessageduetoprejudiceor
inappropriategestures,etc.

15. Thank you