business communication ppt on starbucks .pptx

about the starbucks

1. STARBUCKS CRISIS MANAGEMENT AND STRATEGIES Welcome to the world of Starbucks! Explore the importance of effective crisis management and learn about their strategies to navigate through challenging times. R

2. OVERVIEW & BACKGROUND 1. 2. 3. 4. 5.

3. CRISIS AND CRISIS MANAGEMENT What is crisis ? A major unpredictable event or it can be an activity that has potentially negative result. What is Cr isis Management ? Crisis Management is the process by which An organization deals with a major unpredictable event that threatens to harm the organization, its stakeholders or the general public.

4. IMPORTANCE OF CRISIS MANAGEMENT…

5. A brand Crisis unfolds – April 12 , 2018 The crisis that Starbucks faced in recent years stemmed from an incident of RACIAL BIAS that occurred at one of its stores in Philadelphia in April 2018. Two black men were wrongfully arrested while waiting for a business meeting at the store. A store manager had called the police, alleging that the men were trespassing. The incident gained significant attention and sparked widespread outrage due to its apparent racial profiling and discrimination. Videos of the incident went viral on social media, leading to a public backlash against Starbucks. This crisis had a negative impact on Starbucks' reputation and generated intense scrutiny of the company's policies and practices.

6. DETAILS OF CRISIS One of the witnesses live- tweeted and filmed this incident 1,50,000 retweets and 2,00,000 likes 1,210 negative reviews Reputation dropped

7. DETAILS OF CRISIS # A WHOLE LOT OF RACISM , A WHOLE LOT OF CRAP , STARBUCKS COFFEE IS ANTI-BLACK. #BOYCOTT STARBUCKS A PUBLIC APOLOGY WAS MADE LATER VIA TWEET BY THE CEO OF STARBUCKS

8. IMMEDIATE RESPONSE

9. 06 Principles of Crisis Management ( and how Starbucks did )

10. Lessons Learned Best Practices &

11. KEY TAKEAWAYS

12. GROUP NUMBER : 12 MEMBERS : Kashish pandey Kuldeep tripathi Nandini chaturvedi Mahek lamba Mansi shukla