Business Development Plan for Sawaya for Agriculture & Trading (SARL)

Collaborated with CXOs; developed go-to-market strategies to penetrate Iraq market; pitch effective marketing strategies; usability case study of new product features, market research and survey, revamped business recommendations.

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1. Business Case Study and Report PRESENTED BY: Soham Mondal Sawaya

2. Company Overview Sawaya Eggs is fully owned subsidiary from Sawaya poultry farms which is established in 1983. In today’s numbers, volume of distribution is 22000 eggs Aim is to double Sawaya Eggs business by end of 2025.

3. Number of eggs in millions 2023 2024 2025 2026 2027 2028 40 30 20 10 Industry Analysis Revenue in the Iraq Eggs market amounts to USD 0.3 billions in 2023. The market in Iraq is expected to grow annually by 5.29% (CAGR 2023-2028). In relation to total population figures, per person revenues of USD 7.99 are generated in 2023. In the Iraq egg market, volume is expected to amount to 30.85 millions eggs by 2028 (by volume). The Eggs market is expected to show a volume growth of 6.9% in 2024 In 2023, the present volume is at 25.45 millions eggs (by volume) In 2025, the present volume is at 28.63 millions eggs (by volume) which is an increase of ~12.5% So in 2 years, egg market is expected to be almost doubled in volume . (CAGR) Recent industry trends Source: https://www.statista.com/outlook/cmo/food/dairy-products-eggs/eggs/iraq Assumption - Average weight of eggs is presumed to be 60 g Volume (number of eggs sold) CAGR – compound annual growth rate 25.45 27.2 28.6 29.9 30.0 30.5

4. Revenue Analysis Revenue in the Iraq Eggs market amounts to USD 0.34 billions in 2023. Revenue in Iraq Eggs market amounts to USD 0.40 billions in 2025 which is an increase of 17.6% increase from 2023. In the Iraq egg market, revenue will increase to USD 0.44 billions USD by 2028 which is an increase of 29.4% increase from 2023. Source: https://www.statista.com/outlook/cmo/food/dairy-products-eggs/eggs/iraq Assumption: Data shown is using current exchange rates and reflects market impacts of Russia-Ukraine War

5. Price per egg in USD 2023 2024 2025 2026 2027 2028 0.15 0.1 0.05 Price Analysis Price per unit (eggs) in USD remains an average of 0.145 USD (190 IQD) over the span of 2023-2028 and does not change much. Source: https://www.statista.com/outlook/cmo/food/dairy-products-eggs/eggs/iraq Assumption: Data shown is using current exchange rates and reflects market impacts of Russia-Ukraine War 0.141 0.143 0.144 0.146 0.148 0.149

6. Distribution Channels The possible distribution channels that Sawaya Eggs can adopt are the following:- B2B - The company can partner with hotels, restaurants, small businesses, governments, local third party vendors that has demand of eggs B2C - The company can also partner directly with customer community and directly interfere with specific consumer groups through sales and marketing Online - The company can make use of digital marketing through website and social media for being able to reach a broader number of audiences and improve penetration. Sawaya Eggs can also create engaging relationships with customers through loyalty programs and discounts

7. Customer Segments The customer segments that Sawaya Eggs will be targeting mainly are:- Retailing and market segment - Sawaya eggs can directly interface with the market and third party local vendors or players like supermarkets with wholesale distribution or having niche demand of eggs for retailing goods B2B Sales and Business segment - The company can partner with hotels, restaurants, small businesses, governments, local third party vendors that has demand of eggs

8. Partnerships Sawaya Eggs can develop strong partnerships and ventures with other companies especially for purposes of expansion and mitigation of risks. At the same time, it will give the company exposure for pursuing future growth. The categories of possible partnerships it can look into are as follows:- B2B partnership (Private) – The company can partner with hotels, restaurants, small businesses that need eggs, setting up loyal distribution channels. B2B partnership (Vendors) – The company can partner with local best rated and trusted third party vendors and distributors to reduce the import duty to some extent. B2B partnership (Government) – The company can partner with local government backed public agencies, government bodies, International Trade Centre, Government of Iraq to gain benefits in terms of subsidized rates, growth incentives and tax reduction. References – "Strengthening the agriculture and agri -food value chain and improving trade policy in Iraq" (SAAVI) - International Trade Centre (ITC ) - https://www.iraq-businessnews.com/2021/07/12/developing-iraqs-poultry-and-tomato-sector-strategies/ https://alsadeq-group.com/agriculture-poultry-division-2 / https:// www.dnb.com/business-directory/company-information.poultry_and_egg_production.iq.html https://www.iraq-businessnews.com/2017/08/29/cherkizovo-group-receives-permission-to-export-to-iraq /

9. CONCLUSION/NEW HORIZONS Advantage of Increased Demand : Sawaya Eggs can increase their sales in this fast growing consumer market by taking advantage of the increased demand and flat supply. Diversification of Products : The Sawaya Eggs can expand its’ product portfolio to broiler/inorganic eggs and country eggs/organic eggs and diversify and expand their earning. Technology Enablement : The Sawaya Egg can make use of digital marketing through website and social media for being able to reach a broader number of audiences, and improve penetration . Partnership with Public Agencies : The Sawaya Eggs can develop strong partnerships and ventures with other companies especially for purposes of expansion and mitigation of risks. Also, the company have an opportunity to partner with local government backed public agencies to gain subsidized rates and tax benefits.

10. CERTIFICATE