Business Environments Of Starbucks

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1. Marketing Environment of Starbucks Group Members Sumaiya Islam-1471 Golam Ishtiak Ayan-1492 Raisul Islam Akash-1493 A.K.M Sajib - Uz -Zaman Shanto-1494 Rakibuzzaman Mahdi-1512 S M Aminul Islam-1893  

2. The Latté Revolution

3. From Italy with Love

4. STARBUCKS TODAY 30000+ Stores 70+ Countries 1 st Roaster & Retailer

5. The Marketing Environment Micro-environment Macro-environment

6. Micro Environment The Suppliers The Marketing Intermediaries Competitors Customers Public Regulatory Agencies

7. Micro Environment 1 . Suppliers Provide the needed resources Regency Centers, First Capital realty etc 2. Customers Buyer of the product Starbucks customers are mostly In developed Countries 3. Competitors Business rivals with identical products Costa Coffee, McDonalds Coffee

8. Micro Environment 4. Public People who is or could be related to the company Starbucks is known in countries without any starbucks branch 5. Market Intermediaries Hired Firms to promote, sell, distribute Helps Starbucks to reach any country 6. Regulatory Agencies Exercise Autonomous Authority Starbucks maintain business & financial rules

9. Macro Environment Environmental Political Economical Social Technological Legal

10. Macro Environment 1. Political Taxation Policies, Government Stability, Employment Law Starbucks sourcing of raw materials, taxation 2. Legal Organization Law, Security Law, Contact Law Starbucks genetically Modified Organism (GMO) project 3. Social Attribute to work, Ethics, Culture Growing coffee culture, Health consciousness

11. Macro Environment 4. Economic Economic growth, inflation, unemployment Rising starbuck’s labor cost, opportunity to create branches in developing countries 5 . Technological IT development, Research activities Availability of coffee machines, online food order services 6 . Environmental Environmental rules and regulations Environmental disasters in countries which produce coffee beans

12. Recommendations Emerging international market Complementary products Penetration into rural market Growth of packaged coffee products & iced beverages Investment in advertisements & marketing initiatives Building & retaining customer loyalty

13. “ May your coffee be stronger than your toddler ” - Howard Schultz, President and CEO Starbucks