Business Ethics And CSR ppt.x document pdf

Business ethics and CSR descriotion

Business Ethics refers to the principles and standards that guide the behavior of individuals and organizations in the world of business. It involves making decisions that are not only legally compliant but also morally sound, considering the impact on stakeholders including employees, customers, suppliers, and the broader community. Business ethics covers a wide range of issues such as honesty, integrity, fairness, and respect for others. Ethical businesses strive to conduct their operations in a way that avoids harm and promotes good for all involved.

Corporate Social Responsibility (CSR) is a business model where companies integrate social and environmental concerns into their operations and interactions with stakeholders. It is a voluntary commitment by businesses to contribute to sustainable economic development by improving the quality of life of their workforce, their families, the local community, and society at large. CSR activities may include efforts to reduce carbon footprints, improve labor policies, participate in fair trade, engage in charitable activities, or support community development programs. Essentially, CSR is about businesses taking responsibility for their impact on society beyond profit maximization.

1. Ethics in
marketing

2. Ethics.
•Ethics (moral philosophy)the
discipline concerned with
what is morally good and bad
and morally right and wrong.
The term is also applied to any
system or theory of moral
values or principles.

3. What is
marketing ethics?
•Practice of promoting products and
services
•Honest, transparent and fair to all
parties involved, including the
customers, it involves adhering moral
standards and avoiding manipulative
tactics.
•Treating and paying employees fairly
•Sourcing sustainable materials
•Caring for the environment
•Making charitable donations
•Addressing social issues

4. Evolution
of
marketing
ethics
Traditional marketing
ethics
Modern marketing ethics
statistica

5. Types of marketing ethics
POSITIVE MARKETING
ETHICS
NORMATIVE
MARKETING ETHICS

6. Why marketing
ethics are
important
•Protect the well-being of
consumers
•Support the well-being of
employees
•Act as a good model for other
companies
•Attract and maintain
customers

7. Fundamental
principles of
marketing
ethics
Fairness Honesty
Transparencyresponsibility

8. Other
aspects of
ethical
marketing
Customer data
protection
Respwct
customer privacy
Lotalty business
model
Customer value
Ethical pricing
Health and safety
Conscious
practice
Improved
credibility
Sustainabilty
legality

9. Campaign of ethical marketing
A CHARITABLE GIVING
CAMPAIGN
CENTERING BUSINESS
DECISIONS AND IMPACT ON
PRODUCT PAGES
SOCIAL RESPONSIBLE SOCIAL
MEDIA ACCOUNTS

10. Impact of unethical marketing
A 2022 survey by the Harris pole founded
that 76% of the consumers could recall a
time when they felt deceived by a company
marketing tactic. More alarmingly, 85% of
these individual said they stopped doing
business with the company.
Unethical marketing can also have
significant societal implication.
misinformation can lead to public harm
while the lack of digital inclusivity can
exacerbate societal inequalities. As per our
2023 study by the Harvard business review,
companies that fail to prioritize digital
inclusivities are 12% decrease in customer
loyalty and engagement.

11. Strategies for
implementing
ethical
marketing
Adopt ethical guidelines: Create and enforce a
comprehensive code of conduct for marketing practices.
Integrate ethics into strategy: Make ethical concentration
crucial to your marketing strategy.
Train marketing personnel: Provide regular training to your
marketing team on the importance of ethics and how to
apply them
Utilize technology: Leverage tools to ensure ethical
compliance such as AI for data privacy or accessibility
software for inclusivity.
Leadership role: Leadership must set an example and
foster an organizational culture that values ethical
marketing.

12. Ethical
issues in
traditional
marketing
Deceptive
pricing
Deceptive
advertising
Fake
promises
Competitive
war

13. Ethical issues in digital marketing
Data privacy
Digital
inclusivity
Misinformation

14. Special
ethical
issue in
marketing
to children
Children are more vulnerable
as compared to adults in
case of psychological appeal
and strong images.
Tobbacco and alcohol

15. Ethical issue in
marketing to
minorities
•Offensive practices may take
the form of negative or
stereotypical representation
of minorities associating the
consumption of harmful or
questionable products with
the particular minority
segment and demeaning
portrayals of a race or group.

16. Ethical issues surrounding the
portrayal of women in marketing efforts
•Advertisements, in particular,
should be evaluated to be
sure that the images
projected are not offensive.

17. The future of ethical marketing
Regulatory
changes
Sustainable and
socially
responsible
business practices

18. Pela case
Offsetting their entire
carbon footprint
Sharing all data about
manufacturing, materials
and footprint
Donating 1% of sales to
environmental
organizations

19. Asphalte
pre-order business model the brand
only makes item that customer
chose. So,there’s no excess
inventory or overproduction.
Uses quality eco-friendly materials.
Product care guide also given to
reduce overconsumption.( Wool shirt
)

20. Everlane
•motto is “when it comes to well-being”
•The business even shares cost behind their
products from materials to transportation.
•According to December 2021 the company has
completed 90% of its goal of eliminating all
virgin plastic from the supply chain. also they
are pursuing several goals related to reducing
emission and the interesting element of
everlaneethical marketing strategy is sharing
details about the labor condition.

21. Allbirds
Highest standards of verified social and environmental
performance and public transparency and consumers
appreciate
Clothing industry dueto itsunwavering commitment to eco-
friendly production
It measures it’s contribution to carbon footprint and also
publish reports.
Highlight their environment friendly practices in their
marketing strategy
Their publication involves renewable materials green energy
and regenerative agriculture
Also advertises carbon footprint of each product.

22. Conclusion
•We understandthat,the importance
and benefits of ethical marketing are
undeniable and cannot be neglect. By
understanding and implementing
ethical practices businesses can build
trust enhance their reputation that
ultimately leads to success. In future
the ethical marketing will play a
pivotal role in shaping sustainability
and socially responsible business.
Therefore we as marketers to
embrace ethical practices and that to
charge towards a more honest and
equitable digital marketing landscape.