Business Letters and Essential Qualities.

In this digital world , letters play a crucial role in the process of communication.
We share our emotions , feelings , ideas and information in a letter.
The above presentation is about
:-Business Letter
:-Importance
:-Essential Qualities
:-Inner And Outer Qualities

1. Essential Qualities of a Business Letter

2. Business Letters M eans to exchange of information in written format for the process of business activities.

3. Importance of a business letters Help in maintaining proper relationships. Inexpensive and convenient mode. Create and maintain good will Serves as evidence Helps in expansion of business.

4. Essential Qualities of a B usiness Letters A letter should serve the purpose for which it is written Qualities of a good business letter can be classified into :- a. Inner Qualities ; and b. Outer Qualities.

5. Inner Qualities Various inner qualities of a business letters are :- Simplicity : Simple and easy words should be used . Clarity : Language should be clear , Ambiguous language creates confusion. Accuracy : No error in usage of language – in grammar , spellings , punctuation etc.

6. Completeness : Should provide all necessary information to the reader. Relevance : Should contain only essential information. Courtesy : Courtesy wins the heart of the reader. Neatness : Neat letter is always impressive. Overwriting and cutting should be avoided.

7. Outer Qualities Various outer qualities of a good business letters are : - Quality of Paper : The paper used should be accordance to economic status of the firm. Color of Paper : It is better to use different colors for different types of letters. Size of Paper : Always stick to standards.

8. Folding of Letter : The letter should be folded properly and uniformly. Envelope : Size and Quality of envelope also needs special attention. Business firms use different types of envelopes i .e., Ordinary Envelope , Window Envelope , Laminated Envelope etc.

9. Thank You 😊