Business-Level Strategies in Tourism and Hospitality.pptx

This is about business level strategies in tourism industry

1. Business-Level Strategies in Tourism and Hospitality

2. Definition: A business-level strategy outlines how a company competes in a specific market to achieve competitive advantage. Focuses on creating value for customers and differentiating from competitors. In tourism and hospitality, it includes strategies for hotels, restaurants, travel agencies, etc. What is Business-Level Strategy?

3. Importance in Tourism and Hospitality

4. Relationship Between Customers and Business-Level Strategies

5. Key Business-Level Strategies

6. Who, What, and How of Business-Level Strategies

7. Differences Among Strategies (Who, What, How)

8. Conclusion