Business Maker Launchpad Pitch and Financing 2024.pptx

Creating A Workable Business Plan at Your Capacity & Develop Sustainability Biz. Model

1. Make Change Your Business 2024 by Creating A Workable Business Plan at Your Capacity & Develop Sustainability Biz. Model With: launchpad Powered By: the Maker Made by : HaidarDarus

2. callkad.com/haidardarus About The Author launchpad

3. Module 1 ‘’The thinking and Perspective’’ Concept of Business Business Fundamentals (Business Planning) Business Phase and Cycle Self- Discovery Decoding yourself (Heuristic Method) Phase in Life and Business Positioning yourself MILES The Unfair Advantage Understand your advantage and strength and how to leverage Module 2 “Fundamental and Principles of Business” Business 101 Theory(Lecture) : Intro and Summary The Leader/Founder Pre-Business Development Business Elements Structure Marketing Branding Operation Sales Financial Module 3 “Research, Market Analysis & Marketing Strategy” Analytical & Creative Thinking Know Your Market Your Solution How to Go To Market Module 4 ‘ ’Sales Strategy and Deck” Sales Intro and Process Mapping Customers Design Customer Journey Prospecting Prepare Your Sales Deck (Monetize your product) Module 5 ‘ ’Basic Project Management” Project Management (Manage Your Project/ Post Sales) Cost of Project Margin of Project Milestone Term and Payment launchpad Table Contents

4. Thinking and Perspective 1 Chapter 1

5. What are the Benefits from Creating A Business Planning Understand about yourself, business and your market (+customers) A complete profile and presentable deck to pitch for projects, financing, sales prospect/customers Sharable information and direction to your team, resources and stakeholders Projection of your income and profit The Process 3. Set Up by Format/Structure (Based on Your Purpose What (Summary/Intro) overall slides Objective/Mission/Outcomes/Vision Team / Company Members / Organization Audience (Market) – Research Strategy Operation Finance 1. Purpose of Creating Business Proposal + (Project, Finance,Investment ) Business Plan Pitchdeck ( Produk /Company/Investment) Project Deck Sales Deck 4. Fill Up Contents Copywriting Interesting Catchy Creative 5. Enhance with Design/ Graphic ‘beautify’ Informative with Visual and Graphic Structure and align theme, colours and font High resolution image 2. The Title/Topic Idea Company Sell launchpad

6. Business in Big Picture What Is Business ? An organization (group of individuals) who are doing activity on selling products and services while maintaining Social responsibility to the community . Business is an entity or a group that providing solution for problem that create value in social launchpad Business is an entity or a group that providing solution for problem that create value in social and environment You can read at our blog at https://biz.maker.com.my/ What is your Role ? Planning Develop solution Develop team Develop market and sell your solution Manage financial

7. Identity Purpose Resources Personality and Character Strength and Capability Skills Knowledge Intention (WHO/WHAT) (WHY) (WHAT/WHO) Recognize Safety and security Needs Assets Network Business 1 st Stage 2 nd Stage 3 rd Stage PRE FIRST PHASE Process Growth (HOW) (WHERE) Planning Operation Marketing Financial Sustainable Expand 4 th Stage 5 th Stage SECOND PHASE CURRENT FUTURE Scalable THIRD PHASE launchpad Business Phase

8. MICRO SMALL MEDIUM MULTICORPORATION Products/ Freelancers Service Sole Entrepreneur Anywhere Small Capital and Income <300k <5 employee PLT/ Incorporation (HOW) Product/Services Assets Network Planning Operation Marketing Financial 1 st Stage 2 nd Stage 3 rd Stage 4 th Stage FIRST PHASE SECOND PHASE Small Capital and Income <3 Mil < 30 employee Small Capital and Income <3 Mil < 30 employee launchpad Business Stage

9. Business Roadmap

10. Business Lifecycle Registration Type of Business Bank Business Plan Clients/Customers Solution/Design/Business Model Implementation Execution/Delivery Maintenance/Reports/Record Payment Survey/Feedback Analysis Report Upgrade and Improvise Record/Documentation Structure of Business Enterprise/Sole D. Sdn Bhd Bhd LLP LLC Company Secretary Company Management Secretarial Account Management Audit Services/Products Sector of Business Services Retails Agriculture Online Offline Company Acc Referral Bank Fees Capital Deposit Fees Structure of Organization/Team Profile/Background Services/ Pruducts Marketing Plan Operational Financial Appendices Financing Loan Grants Equity Crowdfund Marketing Sales Strategy Engagement Closing Meeting Follow up Negotiation Skills Communication Presentation Writing Online Offline - Project Management Task Segregation Timeline Follow up Estimation job done Job Delivery Check up Record and control Form Online Survey Ratings Type of Clients Governments Students Universities Public Industries SMEs Corporates

11. Startups vs Normal Enterprise Startups: Startups are typically newly established companies with innovative ideas or products. Their primary goal is to find a scalable and repeatable business model that can result in rapid growth and market disruption. Normal Business Traditional businesses focus on delivering products or services in an established market with a well-defined business model. Their primary goal is often stability, profitability, and long-term sustainability. Startups: Startups are known for their innovative ideas and disruptive technologies. They often introduce new products, services, or business models to the market. Normal Business Enterprises : Established businesses may innovate within their existing framework, but they are less likely to introduce radical changes or innovations. Definition of category, namely micro, small and medium is as follows by SME Corp. Malaysia : https://www.smecorp.gov.my/index.php/en/resources/2015-12-21-11-07-06/toolkit GET YOUR BUSINESS TOOLKIT FORSTARTUPS HERE (CLICK OR COPY THE URL) BELOW

12. Capability - Capital/cost, Resources Management - Teamwork, Delegation System and Structure Appropriate systematic solution Firm and structure organization Giving best service and satisfaction Right technic and formula RnD Ideas, prototype Innovation Contents Campaign Launching, commercialization Sales Market Demand Supply Chain Leader/Founder/ CEO Marketing Agents (Market Building) Customers Consumers/ Users Purchaser Needs and Wants Behavior Pattern Trend Buying Power Planning and Direction Human Resource and Management (Training) Relations HOD/ Executives Operational & Technical Financial Costing and Budget Forecast and Indicate Analysis Branding Advertising Communication Social Media Manufacture Warehouse and Logistic Agents/ Stockiest Distributor Retailer Drop shipper PRODUCT/SERVICE/ SOLUTION launchpad Perspective Angle

13. Entrepreneur? Identify Your Role and Type of Role https://www.gsb.stanford.edu/insights/provocative-theory-identity-finds-there-no-you-self A Provocative Theory of Identity Finds There is No “You” in Self Brian Lowery presents a challenging look at our sense of self — and just how little say we have over it. June 23, 2023 | by Katia Savchuk Are you a Leader/Directors/Shareholders ? Manager ? Technician Product Developer ? Innovator ? Operator From my personal experience and perspective what I can share and advises entrepreneurs and businesses to forge a distinctive identity by prioritizing a clear mission and values, establishing a unique selling proposition, defining a consistent brand personality, creating a recognizable visual identity, fostering positive customer relationships, remaining adaptable, sharing a compelling business story, maintaining consistency across all platforms, conducting thorough market research, and embodying authenticity in communication and actions. Following these reference and guidelines, businesses can build a strong and authentic identity that resonates with their target audience, fostering trust and long-term success in the dynamic business landscape

14. Identify Your Unfair Advantage launchpad Money Minimizing cost and maximize your potential ability learn skills, fundraise, projects/sales. Invest in self development Intelligence and Insight Book Smarts, street smarts, resources partnership/collaboration and creativity Location and Luck Clusters, community, trends, timing Education and Expertise Knowledge, experience and experimental, mentors, application Status Culture, social, Influence, self-esteem

15. How to Start a Business ? 1 st Phase How to Maintain ? How to Sustain, Grow and Expand ? How to Value your Business and Exit ? 2 nd Phase 3 rd Phase 4 th Phase How ?

16. launchpad Develop and refine your product or service: In the early stages, it's essential to focus on developing a product or service that meets the needs of your target market. You should take charge of this process and ensure that your product is high quality and meets your customers' needs. Build and manage your team: As your company grows, you'll need to hire employees or contractors to help you scale. You should take charge of building and managing your team, including hiring, training, and managing performance. Develop your sales and marketing strategy: In the early stages, you'll need to focus on generating revenue and building your customer base. You should take charge of developing your sales and marketing strategy, including identifying target customers, developing marketing materials, and building relationships with potential customers. Manage your finances: You should take charge of managing your company's finances, including tracking revenue and expenses, paying bills, and managing cash flow. Determine what to outsource: As your company grows, you may need to outsource certain tasks to free up your time and focus on higher-level responsibilities. You should consider outsourcing tasks like bookkeeping, social media management, and administrative tasks. Structure your company: As your company grows and you receive investment or capital, you'll need to structure your company to accommodate this growth. You may need to hire a lawyer or accountant to help you navigate this process. Early Stage Roles

17. Fundamental and Principles of Business Chapter 2 Module 2 “Fundamental and Principles of Business” Business 101 Theory(Lecture) : Intro and Summary The Leader/Founder Pre-Business Development Business Elements Structure Marketing Branding Operation Sales Financial

18. launchpad Executive Summary Introduction of Your Company Summary paragraph about your business. If needed, more details can be outlined in subtopics to follow. Describe where your business is located, how long it has been around, what products or services it sells, and to whom. Or, you may wish to fill in the subtopics first and create the summary later Example: "Introduction of XYZ Tech Solutions" 1. Company Name: XYZ Tech Solutions Inc. 2. Industry: Information Technology and Software Development 3. Mission Statement: "Empowering businesses with cutting-edge technology solutions to drive growth and innovation." 4. Products/Services: We specialize in custom software development, cloud computing solutions, and IT consulting services. 5. Unique Selling Points (USPs): Our team of highly skilled developers, agile project management approach, and commitment to delivering scalable and secure solutions make us a preferred partner for businesses of all sizes. 6. History and Achievements: Founded in 2005, XYZ Tech Solutions has successfully delivered over 200 projects to clients across industries. We were awarded the "Innovation in Technology" prize by Tech Awards in 2019. 7. Target Audience: Our clients range from startups looking to launch their first app to Fortune 500 companies seeking to optimize their IT infrastructure. 8. Contact Information: Website: www.xyztechsolutions.com Email: [email protected] Phone: [phone] Business Profiling and Planning

19. Objectives S – Specific M – Measure A – Achievable R – Relevant T – Time Bound A good mission statement can be a critical element in defining your business and communicating to employees, vendors, customers, partners, or shareholders Mission 1. 2. 3. Vision What is your ultimate purpose that give large impact through whole of business aspects and ecosystem. What will drive your company to provide sustainable value in long term (10 years above) launchpad Identify Your Objectives, Mission and Vision

20. Problems/ Gaps Solution (Product/Service) launchpad Addressing the Problems and Design the Solutions "Problems and gaps“ To challenges or deficiencies in a particular context or area. These issues can exist in various fields, such as business, technology, healthcare, education, or social issues ‘’Solution‘’ means or method for solving a problem or addressing an issue. It is a resolution or an answer to a specific challenge or set of circumstances. Solutions can take many forms, depending on the nature of the problem and the context in which it arises. Problem Solution

21. Founders and Team Background Name Designation Experience Company Brand or Solution/ Product Brand launchpad Team Background Entrepreneurship is Neither a Science Nor an Art. It Is a Practice, Peter Drucker "When we go through difficult paths, only then will we appreciate and find the easier path.“ Tan Sri Syed Mokhtar Pearls of Wisdom It's not that I'm so smart, it's just that  I stay  with  problems longer .  Albert Einstein   Founders & Team

22. Top Management and BOD Level Administrative, Managerial and Executive Level Planning, Management, Strategy Public Relation and Stakeholder Conceptual, Ideas and Design Marketing and Communication Prospecting and Sales Legal Co Secretarial Account and Audit Consultant/ Top Management Manufacturing & Production Engineer, Contractor and Technician Manufacture Contractor Operation and Functional Level Admin Exec Design, Interior Design Marketing, Brands and Communication CLIENTS (B2G/B2B/B2C) RECOGNITION/ ENDORSEMENT/ PUBLICATION FUNDING/ GRANTS/ INVESTMENT Internal External Goals / Target Achievements XX X X Internship/Volunteer/ Student Linkage Corporate Structure (Example) launchpad

23. Tamarind Square, Cyberjaya, Selangor WJCP+2H Cyberjaya, Selangor Social Media [email protected] Email Company Information Contact Us Number Whatsapp | Call Bank Account: We are accepting: Cash Bank Transfer Cheque Online Reference: Our Location (Example) : launchpad

24. Marketing is about indicating and forecasting the potential of business that can give sustainable market through survey, mapping, positioning Process of researching, communicating, promoting, distributing and connecting Process of building relation and sharing value with stakeholders, partners, clients and customers socially, economically and environmentally What is Marketing ? Solution (Product/Service) Brand of Your Product Name Unique Selling Position Benefits How to use/apply Price launchpad Marketing

25. Market Size and Market Trends Population Consumers Spending Problem and Gaps Market Validation Market Segment Geographical Demographic Age and gender Market and Brand Positioning Identity (Product and Service) Class, user and competitor Smart Partnership (Strategic Partnership) Collaboration Rights and Regulation (Security) – licensing Communication Deliberation On ground and Digital Strategy Advertising Distribution Promotion Writing Social & Psychological Development Community building Community structure Market Leaders Opinion leaders/influencers Target Group Producer, Resellers (Wholesale/Retailer), Gov., SMEs, Institution Sales Sales Force Sales and Profit oriented Marketing in Big Picture launchpad

26. Economic Industries Continents/Countries/ World Population and Social Europe USA Middle East Asia Southeast Asean Population Age Gender Services Wholesale & Retail Trade Motor Vehicles Wholesale Trade Retail Trade Food & Beverages Accommodation Finance & Insurance Real Estate Professional, Scientific & Technical and Administrative & Support Services Information and Communication Transportation and Storage Private Health Private Education Arts, Entertainment & Recreation and Personal Services & Other Activities Market Size launchpad

27. Marketing Geographical Group Classification/Specific Hierarchical/ Level International National State/Province District City Street Institution Government/Agency/Councils Academic Institution Financial/ Bank Regulatory/ Legislation Micro and SMEs Associations/NGOs Ministry Ministries Agency Councils/PBT GLCs Childcare/Kindergarten Public Primary/Secondary University/Industrial Training Centre Micro Small Medium HPC/MNC Chamber Commerce Association Councils BOD/Presidential/Chair Executives HOD/Departments/ Units Sub Units Operation Advisory Enterprise Sdn Bhd / LLP Bhd Incorporation BOD/Presidential/Chair Executives HOD/Departments/ Units Sub Units Advisory Commission Get Protected Get Connected Be Recognized Get Authorized All Right Reserve and Copyright ®By Haidar Darus Target Market Segmentation Group Market Segment and Group launchpad

28. Development of Solution Service Product Designing Prototype/Commercial Product Produce Contents Deliver Contents Design Solution Design Product/ Service Design Platform Solution Design Packaging Format based on Standard commercialization TV Advertising Content Video or Photos Graphic, shooting, capture Promotion Offers Radio Advertising Board Digital Platform Omni Channel Strategic Relation and Communication KOLs Influencers Photos Videos Livestream Publication Media Publication SEO Google Adwork SMO launchpad Go to Market Strategy

29. Sales Strategy Cost Breakdown Profit Margin Cost Of Production Cost of Transport Cost Per Customer Cost Per Order (Pack) Cost Of Production Cost of Transport Cost Per Customer Cost Per Order (Pack) Channel Of Distribution Platform/ Online Store Website Facebook E-Commerce Instagram Channel to Purchase Distributorship Retailers Agents Stokis launchpad Cost Profit Margin

30. Our Specific Expertise and Service Residential Commercial Industrial Production Capacity Production Market Target Sales & Profit Dec 2022 Target Qtty by Type of Real Estate Governmental and Institutions High Rises and Landed Houses High end and Mid Offices Restaurants Shops Banks Hotels Warehouse Office Warehouse Manufacturer Event Space Ministry / GLCs Office Agencies Legal Institution Banks 10 5 Resources 1 Project A Size = 3 Contractor 1 Supervisor 1 Project B Size Manufacturing 1 Month : 5 Project 2 2 RM30K x 10 Unit = RM 300,00 RM50K x 5 Unit = RM 250,00 RM100K x 2 Unit = RM 200,00 RM300K x 2 Unit = RM 600,00 RM 1,350,000 - 40% GP = RM810,000 19 Consulting Design Installation launchpad Service and Production Capacity (Sample)

31. Strategic Partner/ Supplier/ Contractor/ Collaboration (Sample) MANUFACTURING & PRODUCTION WOODWORK & STEEL RESOURCES, EXPERTS AND MANPOWER'S CONTRACTOR | TECHNICIAN DESIGNER | 3D COMPANIES : COMPANIES : OUTPUT/PRODUCTS: Cabinets Table Chairs Racks / Hanging Racks Slider Book Shelf Pojie Woodwork https://www.facebook.com/pmww.co launchpad

32. Project Start Now Team Expansion and Recruitment Admin / Secretary + Account Operation Manager Designer and Digital Marketer Q1 Q2 Q3 Q4 (2023) Quarter Roadmap (Sample) Current Project List Production strengthen Marketing and Branding Campaign on Awareness Advertising On Ground Social Media Partnership Recognition Sales Target Achieved Sales Target Achieved 19 Clients Website Development Content Posting Materials Marketing and Sales Kit Sales Target Achieved 5 Clients 5 Clients Sales Target Achieved 4 Clients launchpad

33. Y1 Y2 Y3 Y4 Yearly Roadmap (Sample) Team Expansion Revenue and Profit Growth Production Investment (Financial Support) on Manufacturing (Machine, Materials, Product, Technician) Marketing & Branding Growth Technology Development Web Application - Consultation - Program - Portfolio Virtual Gallery / AR Gallery Technology Operation Education Training, Seminars and Program Collaboration with University on Industry Program launchpad

34. A = RM5,000 – RM15,000 B = RM15,000 – RM50,000 C = RM50,000 – RM200,000 D = RM200,000- RM1,000,000 Production and Estimation of Project Work Done (Sample) 1- 3 Weeks 2 - 5 Weeks 1 - 2 Months 3 - 6 Months launchpad

35. Cost, Margin and Profit Conversion (sample) Supplies and Logistic Construction, Installation (Resources and On Ground Works) Company Consulting Design Package A = RM5,000 – RM15,000 B = RM15,000 – RM50,000 C = RM50,000 – RM200,000 D = RM200,000- RM1,000,000 Contractor/ Vendor/ Procurement Final Cost 5% 30% 20% 10% launchpad

36. Technology Phase Development 1 st Phase of Pre-Commercial Development (Technology Phase Development) UI UX Website Interface Website Layout and Information Wireframe User Module Trainers Module Partners Module Module Development System Infra and Architecture Back-End Development Integration and Interoperability Users Experience Trainers Experience Module Management Brand and Contents Brand Vision, Objectives and Mission Brand Direction and Alignment Brand Digital Appearance Streamline Corporate Identity and Communication Brand Email and Copywriting Brand Server, Cloud and Security Infra Server and cloud management User and trainers storage management Security layer protocol and assessment Customers databased protection Data Analytic and ML Users analytic on registration process Users Dashboard Tracking on Self Development Trainers Dashboard Analytic on Customers Databased launchpad

37. Financial Distribution and Expenditure Q 2 Q3 (June 2022) (2022) (2023) (2023) Q4 Development Commercialize Support Financial/ Valuation Project Timeline Software Developer Programmer UI and UX Design Branding and Advertising Design Quarter 1 Social Media Ads SEO Partnership Model Roadshow and Program makerService Program A Program B makerProduct Launchpad System Support Customer Support launchpad

38. Financial Required CAPEX RM100,000 OPEX RM800,000 Marketing & Promotion RM400,000 TOTAL RM1 Million Total Amount ( x 12 Months) Director Administration & HR IT and System Development - 6 = 3 Senior 3 Junior - 4 = 1 Senior 3 Junior Account Manager/Products Manager Creative and Branding - Graphic Design Strategic Communication and Relation 3,000 x 3 = 9,000 3,000 7,000 x 3 = 21,000 4,000 x 3 = 12,000 3,500 2000 x 3 = 6,000 4,000 4,000 4,000 108,000 36,000 252,000 144,000 42,000 72,000 48,000 48,000 48,000 Total Amount RM800,000 Server PCs VR Set P and Patents RM100,000 Total Amount ( x 12 Months) Advertising Digital Marketing Agency 15,000 180,000 On Ground Event and PR Agency 18,300 220,000 Total Amount RM400,000

39. Month (starting from date of LOA) M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 Mobilization Pre Syllabus Milestone 1 Cooperation with Researcher and Lab Validator Module Building Deploy with Institution Lab Test and Validation Milestone 2 Upgrading and User Interactive and Experience Deployment in lecturing and industries training worker Milestone 3 Marketing Advertising and Promotion PR and Communication No Description Amount (RM) 1 Mobilization 920,000 2 Milestone 1 1,580,000 3 Milestone 2 1,300,000 4 Milestone 3 1,200,000 Total 5,000,000 Project and Grants Milestone

40. Total Paid Subscribers Government Corporation/GLC/ Agency Public/Community/ Freelancer RM 500,000 (2500 Users x RM 200) Premium/Medium Package/Year RM 340,000 ( 1,700 Staffs x rm 200) Premium/Medium Package/Year RM 500,000 (4,500 Public x RM100) Basic Package/Year Total RM 2 Million ! Universities/Academic/Students MSME’s RM 660,000 (2,200 Staffs/Owners x RM 300) Business/Advance Package/Year Total ROI (Subscription) Sample

41. Business Consulting, Training And Program Design Business Coaching: Group Coaching One on One Coaching Business Service: Business Planning and Proposal Business Modelling Branding & Marketing Strategy callkad.com/haidardarus Contact