Business Marketing-a-New-Venture___.pptx

new venture presentation

1. Topic: Managing growth in new venture Name: Muskan Dubey, Juhi Dubey, Deepika Sharma Class: BBA (Hons.) Reg. No. 72211291,72211292,72212391 Submitted to: Ms. Jasmine 1

2. Marketing a New Venture Launching a successful venture requires a comprehensive marketing strategy that resonates with target audiences and drives growth.

3. Characteristics of High-Growth New Ventures 1 Innovative Solutions High-growth ventures often address unmet needs or introduce disruptive technologies. 2 Scalable Business Models These ventures have the potential to expand rapidly and reach a large market. 3 Strong Leadership Effective leadership is crucial for guiding the company through rapid growth.

4. Strategies for Securing New Growth and Funding 1 Market Research Conduct thorough market research to identify opportunities and understand target customers. 2 Strategic Partnerships Form strategic alliances with complementary businesses to expand reach and resources. 3 Investor Relations Develop a compelling pitch and engage with investors to secure funding for growth.

5. Building a Successful Product or Service Value Proposition Clearly articulate the value your product or service delivers to customers. Product Development Invest in research and development to create a high-quality and user-friendly product. Customer Feedback Continuously gather customer feedback and iterate to improve the product. 5

6. Effective Customer Acquisition Strategies Content Marketing Create valuable and engaging content to attract potential customers. Social Media Marketing Build a strong social media presence and interact with customers on relevant platforms. Search Engine Optimization (SEO) Optimize website for search engines to drive organic traffic and visibility.

7. Importance of a Strong Brand and Positioning Brand Identity Develop a unique brand identity that reflects the company's values and target audience. Value Proposition Clearly communicate the value proposition and differentiate the brand from competitors. Brand Consistency Maintain a consistent brand message across all marketing channels and customer touchpoints. 7

8. Leveraging Digital and Social Media Marketing Platform Benefits Strategies Facebook Wide reach, targeted advertising Create engaging content, run targeted ads Instagram Visual storytelling, influencer marketing Share high-quality visuals, collaborate with influencers LinkedIn Professional networking, lead generation Share industry insights, connect with potential customers 8

9. THANK YOU 9