BUSINESS MODEL CANVAS FOR SAMPLE BY AZMAWATI MOHD LAZIM

Clarity of Vision and Strategy
Direction: A business model outlines the company’s core value proposition, revenue streams, cost structure, and customer segments, ensuring clarity about its direction and goals.
Alignment: It aligns the efforts of various departments (sales, marketing, operations) toward common objectives, avoiding misalignment and inefficiencies.

1. UKM Digital Business Model Canvas Key Partners Key Activities Unique Value Propositions Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams Strategic Technology Partners: AUSTRAL TECHSMITH, Nokia, 1Route , 8DGE, ValetShield Sdn Bhd , Awantec , Servedeck , Chup Sdn Bhd , TRIDIMAS Sdn Bhd , Bluesify and other IT players in the industry. UKM Holdings: Provides institutional support and aligns the initiative with UKM’s strategic goals, and UKMSC2 development . Government Agencies: Collaborate with agencies for regulatory support, funding, and alignment with national digital economy initiatives . Platform Development: Continuously improve the digital platform for groups . Partnership Management: Collaborate with strategic partners to expand services . Marketing and Sales: Promote digital services to groups and potential users . Research and Development: Integrate new technologies such as 5G, AI, and IoT The key resources are: technology infrastructure (servers, cloud storage, networking), H uman Resources via strategic partners ( IT, business development, marketing, support ) I ntellectual Property (proprietary technologies, software, platforms ) F inancial Resources (funding from partners, investors, revenue from services). Innovative Digital Solutions: Cutting-edge digital services and solutions for education, research, and business. Partnership Opportunities : Collaboration platform for academia, industry, and Government. Scalability : Flexible solutions that can grow with users' needs meeting up with UKM’s Digital need & UKMSC2 initiative 5G Integration: Leveraging 5G technology for enhanced digital services and connectivity . Comprehensive Support: Full-cycle support from development to implementation by partnering strategy Developers Approach Business – Internal talent growth Personalized Service : Offering custom design services to meet specific client needs . Customer Support : Providing dedicated support for bulk orders & custom projects. Partner Networks: Using partners' distribution channels to reach new clients Direct Sales: Engaging directly with potential clients Joint Marketing Initiatives: Collaborating with partners on co-branded marketing campaigns Referral Programs: Encouraging partners to refer clients to UKM Digital for mutual benefits Medical Health: UKMSC2 E ducational Institutions : Universities, schools, and research centers . Government Agencies : Entities focused on digital transformation and public services . Private Sector : Companies looking for digital solutions for business processes and communication . Startups and Innovators : New businesses needing scalable digital platforms and technologies. Minimal Direct Project Costs : Since most projects are fronted by partners, direct costs related to project execution are minimal. Operating Costs : Partners cover basic operational expenses. Staff Costs: Salaries and benefits for key staff focused on partnership management, coordination, and business development. Marketing and Networking : The expenses related to promoting UKM Digital’s services and building relationships shared with partners Technology and Platform Maintenance : The costs by POC Business Model Strategy. Legal and Compliance : Costs related to contract management, legal fees, and ensuring regulatory compliance in alliances. Commission Fees: Earn a percentage from transactions . Service Facilitation Fees: Charge for coordinating and managing services . Subscription Models: Offer subscription-based access with premium features . Consulting and Advisory Fees: Provide strategic consulting services . Referral Fees: Gain revenue from referring clients to partners . Partnership Revenue: Earn income from collaborative projects . Internal Developers – Products produce from UKMDG

2. To determine the goals of UKMDG, we can consider a few potential goal to support the UKMDG and fullfilling the UKMH as a groups company.

3. Potential Collaborators x Competitors

4. Potential Collaborators x Competitors

5. S M A R T Specific : Develop and launch a digital learning platform for UKM students and the broader community. Objective 1: Develop a Digital Learning Platform Measurable : Achieve 10,000 active users within the first year, with a minimum of 500 courses available on the platform. Achievable : Leverage existing partnerships and technology infrastructure within UKM to develop and roll out the platform. Relevant : Supports UKM’s educational mission by providing accessible and modern learning tools. Time-bound : Launch the platform within 12 months, with a target of 5,000 active users by the end of the first six months. O bjectives will align with its mission and vision, driving digital transformation and innovation as below:

6. S M A R T Specific : Generate revenue through digital products and services. Objective 2: Increase Digital Revenue Streams Measurable : Achieve a 15% increase in digital revenue within the next 18 months. Achievable : Introduce at least three new digital products or services and optimize existing offerings . FM, CHetS & 5G Relevant : Diversifies UKM Holdings’ income and reduces reliance on traditional revenue streams. Time-bound : Reach the revenue target within 18 months from the launch date of new products/services. O bjectives will align with its mission and vision, driving digital transformation and innovation as below:

7. S M A R T Specific : Develop a skilled workforce to support UKM Digital’s growth. Objective 3: Build a Skilled Digital Workforce Measurable : Train 100 employees in digital skills through workshops, courses, and certifications within the next year. Achievable : Utilize internal training programs and partnerships with digital learning providers. Relevant : Ensures that UKM Digital has the human resources needed to execute its digital strategies . Time-bound : Complete the training and development programs within 12 months via online ( eg : Awantec Modules) and face to face. O bjectives will align with its mission and vision, driving digital transformation and innovation as below:

8. S M A R T Specific : Enhance customer engagement through digital channels . Objective 4: Improve Customer Engagement Measurable : Increase customer satisfaction scores by 20% and double the number of digital interactions within the next year. Achievable : Deploy a new customer relationship management (CRM) system and enhance digital communication channels. Relevant : Drives customer loyalty and supports business growth. Time-bound : Implement these improvements and measure results within 12 months O bjectives will align with its mission and vision, driving digital transformation and innovation as below:

9. S M A R T Specific : Collaborate with Nokia to launch a 5G-enabled online learning platform and 5G usage in the University Objective 5: Develop a 5G-Enabled Learning Platform Measurable : Attract 15,000 users within the first 6 months of launch, via Media engagement on the 5G pool. Achievable : Utilize 5G technology to enhance the platform’s performance and accessibility. Relevant : Enhances the quality of digital education, aligning with UKM’s mission to innovate in education. Time-bound : Launch the platform within 9 months and achieve the user target within 6 months post-launch. O bjectives will align with its mission and vision, driving digital transformation and innovation as below:

10. S M A R T Specific : Partner with industry to design and execute a comprehensive digital marketing campaign for UKM Digital’s services. Objective 6: Drive in House Digital Marketing Campaigns Measurable : Increase website traffic by 40% and conversion rates by 20% within 9 months. Achievable : Utilize partners’s digital marketing expertise to create effective campaigns targeting key demographics to UKMH Groups & UKM. Relevant : Enhances brand visibility and drives user engagement with UKM Digital’s offerings. Time-bound : Launch the campaign within 3 months and achieve the traffic and conversion goals within 9 months. O bjectives will align with its mission and vision, driving digital transformation and innovation as below:

11. S M A R T Specific : Collaborate with Industry ( Awantec ) to develop and offer new digital courses and certifications through UKM Digital Objective 7: Expand Educational Services & Develop a Comprehensive Digital Solution Measurable : Increase Enroll 5,000 students in new courses within the first year, while capturing a 20% market share in the SME segment within 18 months. Achievable : Utilize Partners platform experiences ( Awantec & ServDeck ) to offer tailored solutions that address the specific needs of SMEs. Relevant : Aligns with UKM’s mission to expand educational opportunities and digital learning. Time-bound : Launch the courses within 6 months and achieve the enrollment target within 12 months. O bjectives will align with its mission and vision, driving digital transformation and innovation as below: