Business Model Canvas of Alibaba.

Student presentation on Business Model Canvas of Alibaba.com

1. Business Model Canvas of Alibaba Agam Mishra Anamika Pandey ( MBA 3 rd Semester)

2. CASE FACTS: Chinese multinational conglomerate. Founder – Jack Ma Year of Establishment – 1990 (Hangzhou, China) CEO – Daniel Zhang (present) Revenue – 37,684.4 Crores (2019)

3. World's fourth-largest internet company by revenue. http://www.alibaba.com

4. World's fourth-largest internet company by revenue.

5. Cost Structure

6. Cost Structure

7. Customer Segments Alibaba operates on a MULTI-SIDED BUSINESS model. Two interdependent customer segments  (Buyers and Sellers ) These segment include consumers and businesses in different combinations (B2B, B2C, & C2C).

8. Cost Structure

9. Value Proposition Alibaba offers 5 primary value propositions: Accessibility Customization Convenience Risk reduction Brand/Status

10. Cost Structure

11. Channels Main channel: Website & App. http://www.alibaba.com Other channels: Sales team Telephone sales personnel Social media

12. Cost Structure

13. Customer Relationships Primarily Automated Self-Service Limited human interface at all Customer Touch Point Self-help resources such as videos and answers to frequently asked questions available on the website Personal assistance in the form of phone, e-mail, and live chat support

14. Cost Structure

15. Key Activities Maintaining a robust common platform between two parties: Product/Service Buyers and Sellers.

16. Cost Structure

17. Key Partners Marketing Affiliates  Logistics Service Providers  Retail Operational Partners  Independent Software Vendors  Professional Service Providers 

18. Cost Structure

19. Key Resources Proprietary software platform Depends on human resources (In the form of more than 12,000 engineering and data analytic) Relied heavily on funding from outside parties (Raising $8.91 billion as of June 2016)

20. Cost Structure

21. Cost Structure Cost-driven structure (aiming to minimize expenses through significant automation and low-price value propositions) Cost driver is cost of revenue (a variable expense that includes staff, maintenance, and traffic acquisition costs) Other major drivers like SALES/MARKETING AND PRODUCT DEVELOPMENT, BOTH FIXED COSTS

22. Cost Structure

23. Revenue Streams Alibaba has three revenue streams: Commissions (Revenues generated from fees charged to sellers for each sales transaction) Advertising Fees  (Revenues generated from fees charged to advertisers for online marketing services. These account for the vast majority of company revenues) Service Fees  (Revenues generated from fees for various online services)

24. TREND driven Cast your net wide in search of OPPORTUNITIES Power of NETWORKING

25. “FOCUS first on customer satisfaction and second on teamwork . SHAREHOLDERS’ INTERESTS COME THIRD because they are outcomes, not inputs .” – Jack Ma

26. References (TO AVOID PLAGIARISM.) Alibaba.com Clevrism.com Google images You tube.com Quora.com Wikipedia.com