Business model of ola cabs

This PPT is about the Business Model of OLA
Keeping in mind the 9 components of a Business Model .

1. BUSINESS MODEL OF OLA CABS PREPARED BY …….. DWIP SAHA (DM17B16)

2. Company Information Founders of OLA – Mr. Bhavish Aggarwal & Mr. Ankit Bhati ANI Technologies Pvt. Ltd operating under the name OLA Founded in Mumbai (2010) now based in Bangalore Expanded to other cities like Delhi, Chennai, Kolkata in 2014 In 2017 acquired Foodpand’s business Services Available Ola share Ola Micro Ola Mini Ola Auto Ola Rentals Ola Prime

3. What is a Business Model ? A plan for the successful operation of a business, identifying sources of revenue, the intended customer base, products, and details of financing . A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy.

4. Business Model Canvas

5. Key Partners Private Taxi Owners Car Companies Mobile Wallet Companies Event Organizers, Hotels etc. Driving Schools Key Activities Marketing(off & On) Safe Rides & On Time RTO Norms Raise Funds Key Resources Trained Drivers Accurate Vehicle Booking Sales , Marketing, Customer Support Value Proposition End Users Safety Rides Accurate Time Cashless Rides Cab Drivers Assured Booking & more earning Worry Free Maintenance Customer Relationship Offers Referrals Promotional offers Feedback Channels Mobile application SMS Service Email notifications Customer segments Regular Commuters Families Business People Corporates (Offering Pick up & drop service) Office goers (Ola Share) Cost Structure Marketing, Branding, Promotional deals Office Space & resources Staff Salaries, Commissions, other expenses Legal Costs Revenue Stereams Ride based Commission In Car Advertisement More Commission on peak time & season time Small fee to taxi drivers for accessing technology platform BUSINESS MODEL CANVAS OF OLA

6. THANK YOU