Business Models for Dummies Overview

Author Jim Muehlhausen summarizes the key points in his book "Business Models for Dummies." Learn how business model innovation = increased profit.

1. Business Models for Dummies Overview

2. What is a business model?

3. In its simplest form, a business model is your profit formula

4. It’s the method you use to acquire customers, service them, and make money doing so

5. There’s some confusion as to what’s a business model and what’s not

6. A business plan isn't a business model

7. But they are related

8. Neither is competitive advantage or branding or marketing

9. Your business model is the foundation of profitability

10. Name three great businesses

11. Chances are they all have great models

12. That’s because your business model is the foundation of profitability

13. Can you name a great business without a great business model?

14. You probably can’t

15. No amount of leadership, hard work, or talent fix a weak model

16. Great leadership + bad model = A bad business

17. Average leadership + great model = great business

18. But how do you create a business model?

19. The wrong approach to business model design

20. The Business Model Wheel™ offers a structured approach to business model design

21. There are three aspects to all business models

22. What is the offering?

23. How will you monetize the offering?

24. How will you sustain it?

25. These are then structured into eight areas

26. Offering Area #1: Market Attractiveness Area #2: Unique Value Proposition

27. Monetization - Area #3: Profit Model - Area #4: Sales Performance Model

28. Sustainability - Area #5: Ongoing Competitive Advantage - Area #6: Innovation Factor - Area #7: Avoidance of Pitfalls - Area #8: Graceful Exit

29. Business models aren't static, they are fluid

30. Business models weaken with time

31. Changing economic factors

32. Societal pressures

33. Fleeting consumer preferences

34. Technological changes & Competitive pressures

35. All are working to weaken your model

36. Business model innovation is the solution

37. Your business model effectiveness will peak

38. Innovation to version 2.0 of business model will be necessary

39. Great companies continually innovate their business model

40. The original business model was transferring money mobile phone to mobile phone

41. It didn’t work

42. They decided to hitch their wagon to eBay and to the email transfer of money

43. That worked in a BIG way!

44. Now there is a huge opportunity for variation of original model – phone payments

45. Started in business making everything from meat slicers to punch cards for time clocks

46. Later bet the company on mainframes and won

47. Transitioned to an intellectual property seller and consulting company

48. Started as small player in industrial sandblasting business

49. Moved up the value chain to become largest supplier of industrial cleaning supplies in the world

50. Even more inside the book

51. Advanced innovation techniques

52. Why most business “problems” aren't really the problem

53. Learn to score your business model

54. Using the Business Model Wheel™ as an assessment and innovation tool

55. Buy the book at: Amazon.com Bn.com Booksamillion.com Wiley.com