Suggested Reading Johnston, G., Whittington, R and Scholes, K., Angwin, d., Regner , P., (2014) Exploring Strategy 10e, Pearson. Robbins, D., (2014) Fundamentals of Management Chapter 7 Managing Change and Innovation, Pearson. Kaplan, R. S., & Norton, D. P. (2000). Having trouble with your strategy? Then map it, Harvard Business Review, 78(5), 167–76, 202. Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/11143152 Osterwalder, A., Pigneur, Y., Clark, T., (2010). Business model generation: a handbook for visionaries, game changers, and challengers. Storey , D. J., & Greene, F.J. (2010). Small Business and Entrepreneurship, FT Prentice Hall The most commonly adopted approach to business modelling is the business canvas. This is available from http://www.businessmodelgeneration.com/canvas/bmc Maxwell Ranasinghe - Senior Lecturer/ Corporate Trainer