Business Plan and startegy in automotive sector

Bussiness strategy and Plan

1. DIPLOMA TEKNOLOGI AUTOMOTIF K10-45-22 : MARKETING STRATEGY BUSINESS STRATEGY AND PLAN B Y: MOHD ZAKIYUDDIN BIN IBRAHIM

2. DUTY INVOLVED D UTY 03 BUSINESS STRATEGY AND BUSINESS PLANNING TASK 03.01 & 03.02 - IMPLEMENT BUSINESS STRATEGY AND BUSINESS PLAN & ENSURE ACHIVEMENT OF KRA

3. OBJEKTIF IMPLEMENT BUSINESS STRATEGY AND PLAN USING COMPANY PROFILE, ORGANIZATION CHART, COMPANY FILING SYSTEM, BUSINESS STRATEGY AND PLAN, BUSINESS PERFORMANCE PROFIT AND LOSS (P&L) REPORT, KEY RESULTS AREA PERFORMANCE REPORT, MANAGEMENT INFORMATION SYSTEM SO THAT BUSINESS STRATEGY AND PLAN STUDIED, DEPARTMENT BUSINESS STATUS CHECKED, IMPLEMENTATION ACTIVITIES DELEGATED AND BUSINESS STRATEGY AND PLAN EXECUTED, KEY RESULTS AREA (KRA) REQUIREMENTS IDENTIFIED AND RECORDED IN ACCORDANCE WITH COMPANY’S KEY PERFORMANCE INDICATORS.

4. BUSINESS PLAN STEP 1 - MISSION & VISION STEP 2 - GOAL STEP 3 - UNIQUE OFFER STEP 4 - MARKETING STEP 5 - DEMAND STEP 6 - MARKET STEP 7 - CUSTOMER

5. SWOT ANALYSIS

6. EXAMPLE SWOT

7. Key Result Areas (KRA) “Key Result Areas” or KRAs, also called “Key Performance Areas” (KPAs) refer to general areas of outcomes or outputs for which a role, or a combination of roles, is responsible. These are the areas within the organisation where an individual or group, is logically responsible / accountable for the results.

8. TYPICAL KRA SAFETY HOUSEKEEPING ON TIME DELIVERY CYCLE TIME COST REDUCTION QUALITY

9. KEY PERFORMANCE INDEX Key Performance Indicators are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization

10. KEY PERFORMANCE INDEX

11. EXAMPLE 10000 100000 9000 90000 8000 80000 7000 700000 6000 60000 5000 50000 4000 40000 3000 30000 2000 20000 1000 10000 Actual Monthly Target YTDActual Year Target Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD Target 7500 7500 90000 Actual 5500 5500 Gap (%) 26,66 93.88 Gaps Drivers Jan Service sale drop by 26.66 Feb To provide better service to customers