Business Plan Auto Repair Shop

Mid-N auto repairers service Business Plan

1. Trusted car care… Business Idea Mid-N AutoRepairers

2. FAHAD

3. M I D - N AUTO REPAIRERS Trusted car care…

4. Business Idea Of Auto Repairing W orkshop Which will operate at night Reason for choosing this idea Will Hire engineers and well trained mechanics INTRODUCTION

5. To show our entrepreneurial skill and to be very unique in Peshawer city in this type of business. To earn a satisfied amount of money and to provide welfare to the people of Peshawer . MISSION

6. To be very unique service provider in fixing the cars of peshawer citizens To win awards of excellence in providing secure, best and on time service and to save people from wasting their time . To help engineering students be well trained and in turn they will help building up the country and serving the nation. VISION

7. Services will be provided in the auto repairing sector in guidance of mechanical engineering students. SERVICE Phase 5, near PDA, Hayatabad LOCATION

8. P rimary research data has been collected mainly through questionnaire. R esearch done through questionnaire revealed that there is much more demand for the services of such a unique venture . RESEARCH DATA PRIMARY SECONDARY Some secondary data was collected through internet.

9. TARGET MARKET The market which is going to be in focus is Middle C lass People (Employees) High Class People (Professionals) Lower Class People (Mainly Taxi Drivers) Focus

10. TARGET MARKET Main Focus The main focus is Middle C lass People (Employees) High Class People (Professionals) Reasons They can afford to use genuine parts in repairing their cars They are willing to repair their vehicles by professionals High value cars which owner do not want to repair by inexperienced workers They have plenty amount of money

11. MARKET SEGMENTATION Middle C lass People (Employees) High Class People (Professionals) Lower Class People (Mainly Taxi Drivers)

12. MARKETING MIX Product Overnight auto repairing services to customer Q uality spare parts to meet the customer satisfaction in quality. G uarantee to their spare parts and services i.e. tires, engine parts etc. Price R easonable price for products and services with promising of quality Less prices of spare parts charged than competitors because at bulk purchase competitors charge high price but we offer less prices

13. MARKETING MIX Place Will be located in Phase # 5 Hayatabad near PDA Phase 5 is located at the center of Hayatabad Nearer to the people living in town and board as compared to shoba bazar. Promotion A ds in newspapers C able networks giving coverage to Hayatabad, Board Bazar and town Pamphlets will be made and will be distributed in Hayatabad, in Board Bazar area, in town and also in Shoba Bazar Also posters will be made and will be displayed in Shoba, Board and town. At the success of business, TV ads will be made and will be displayed on certain most viewed TV channels and key chains will be made and will be given to the customers who will repair car in workshop

14. STRATEGY Initial stage with innovative idea so we have to gain a market by providing high quality spare parts with low price. Even companies does not provide guarantee with spare parts , we’ll provide warranty our self to increase customers. We’ll charge low prices so that more and more customers can be attracted. Penetration Pricing Strategy

15. ORGANIZATIONAL PLAN

16. Legal Form Of Business PartnerShip Each partner will have equal share in initial capital In future, if success is seen the partnership form will be converted to the company form of business

17. Organizational Initial Chart

18. Organizational Initial Chart The number of employees at the starting of business will be less. Five mechanics will be hired at starting of business. The number of Engineering students hired at initial stage will be 2. The shop will be hired at initial stage of business. The owners of business will act as managers in different fields of shop. One guard, one sweeper will be hired at initial stage. As it is partnership form of business, the partners are agreed to put equal share in the initial capital required to start a business

19. Organizational Expected Chart

20. Organizational Expected Chart A fter 3 years and by getting continuous success, several branches will be opened A t different big cities of Pakistan including Islamabad, Lahore and Karachi . Each partner who is currently working as manager in initial stage will then be the Head of each workshop started. Each partner will hire further managers i.e. HR, marketing, finance, operational for each workshop.

21. Organizational Expected Chart The number of mechanics will be increased too. The number of mechanics will be increased according to the increase in customers at each workshop. Also the number of students will be increased according to customers. More workshops will be hired at different cities. More guards and sweepers will be required.

22. Organization Culture Formal and friendly environment at work shop a s owners and engineers are all educated W ill have great impact on our customers and those mechanics and employees working with us. Will create free flow of information amongst the workers, engineers and managers. The mechanics and engineers will have proper dresses which will be comfortable so the mechanic can work comfortably. The workshop would be luxurious and will be better than other indirect competitors. The workshop will be kept clean.

23. BENEFITS P rovide ease to the people who are not free to repair their car at daytime W ill provide warranty with genuine parts they fix in cars For Hayatabad citizens, it is of more beneficial because they will have a mechanic shop more nearly than others R epairing their cars on diploma holder mechanics In guidance of engineering students.

24. Financial Plan

25. Mid-N Auto Repairers INCOME STATEMENT Month1 Month2 Month3 Month4 Month5 Month6 Total Revenue 30,000 40,000 50,000 60,000 65,000 70,000 Less Cost Of Revenue 5000 7000 7000 7000 10,000 10,000 Gross Profit 25,000 33,000 43,000 53,000 55,000 60,000 Operating Expenses Rent 10,000 10,000 10,000 10,000 10,000 10,000 Salaries 25,000 25,000 25,000 25,000 25,000 25,000 Supplies 5000 5000 5000 5000 5000 6000 Advertising 3000 3000 3000 3000 3000 3000 Utility Bills 5000 5000 5000 5000 6000 7000 Total Operating Expenses 48,000 48,000 48,000 48,000 49,000 51,000 Income Or Loss -23,000 -15,000 -5000 5000 6000 9000

26. Mid-N Auto Repairers INCOME STATEMENT Month7 Month8 Month9 Month10 Month11 Month12 Total Revenue 75,000 80,000 80,000 90,000 95,000 100,000 Less Cost Of Revenue 10,000 10,000 10,000 12,000 15,000 12,000 Gross Profit 65,000 70,000 70,000 78,000 80,000 88,000 Operating Expenses Rent 10,000 10,000 10,000 10,000 10,000 10,000 Salaries 25,000 30,000 30,000 30,000 30,000 30,000 Supplies 7000 8000 8000 10,000 10,000 12,000 Advertising 2000 1500 1000 1000 1000 1000 Utility Bills 9000 10,000 10,000 10,000 10,000 10,000 Total Operating Expenses 53,000 59,500 59,000 61,000 61,000 63,000 Income Or Loss 12,000 10,500 11,000 17,000 19,000 25,000

27. Mid-N Auto Repairers INCOME STATEMENT 1 st Year 2 nd Year 3 rd Year Total Revenue 835,000 1,002,000 1,503,000 Less Cost Of Revenue 115,000 138,000 207,000 Gross Profit 720,000 864,000 1,296,000 Operating Expenses Rent 120,000 144,000 216,000 Salaries 325,000 390,000 585,000 Supplies 86,000 103,200 154,800 Advertising 25,500 30,600 45,900 Utility Bills 92,000 110,400 165,600 Total Operating Expenses 648,500 778,200 1,167,300 Income Or Loss 71,500 85,800 128,700

28. Assets Cash 30,000 Inventory Tires 100,000 Rims 50,000 Spare Parts 35,000 Furniture 30,000 Supplies 2000 Computer 12,000 Printer 4000 Prepaid Rent 30,000 Total____________ 298,000 Liabilities N/P Bridgestone tires 50,000 Owner’s Equity Fahad Iqbal 62,000 Hamayun 62,000 Zahid Khan 62,000 Rahim Ullah 62,000 Total____________ 298,000 Mid-N Auto Repairers Balance Sheet January 1 st , 2012 Balance Sheet

29. Initial Investment 298000 + 648500 = 946500 Initial Investment