Business Plan - Chatpata Tiffin

A sample B-Plan of ChatPata Tiffin services.

1. Business Plan Presentation

2. Executive summary Chatpata Tiffin is a tiffin service portal from where customers can enjoy nutritious and healthy food even if they are away from home. The aim is to provide healthy and delicious food to our customers at an affordable price by focusing on their needs in this fast paced life. The customers will be able to select from a variety of pre-decided weekly changing menu for lunch and dinner.

3. They can also easily order the tiffin either by our website or app or through our toll-free phone number. The customers can also choose our weekly and monthly packages at low rates. The target market can save time by ordering healthy food at low price at their doorsteps and they don't need to care about preparation or cleaning up of their meals.

4. Mission Chatpata Tiffin aims to provide individuals and corporate with delicious and nutritious food to enjoy. The purpose is to provide customers with healthy meals and optimize and benefit from the changing behaviour of people towards more health consciousness. It also aims at providing meals easily at a click of a button and at an affordable price and make working people who live away from home save their time wasted in preparing meals.

5. Objectives The objective is to start a sustainable business with a high number of growth opportunities in the future. The goal is to make happy customers who would make repeated sales. We have to increase the number of permanent customers who purchase our long term packages by 50% every year and also make 500 meals daily by the end of the year. The goal is to become a self sustainable company in 2 years and expand our business scope to more profitable catering business. The next objective is to expand the business by being able to provide franchises after 5 years.

6. Licenses and Permits When one starts a catering service he is required to have quite a few licenses. So, one must get started with one’s business operations, and licenses could come along the way, but the following licenses are required :- Shop and Establishment Act License License from Food & Health Department ( FSSAI License ). Signage license from municipality Health / Trade License from Municipality  NOC from fire department Environment clearance from local government

7. Operations The operation process will start with procurement of raw material. We will buy in bulk from suppliers in order to maintain good relationship with them and to avail good credit terms. After that our chef will prepare the food in complete hygienic conditions. We will try to hire married women or widows to provide home cooked touch to our food and also empower women and make them self-independent. Initially to save costs and increase effectiveness we will outsource the delivery process.

8. Organizational Structure

9. Products and Services Chatpata Tiffin will provide the customers with home-style, nutritious and cost effective meal. The customers will be charged low prices at the beginning and they can avail attractive offers if they choose long term plans. The costs of the meals (including free delivery) would be :- Rs 89 for Lunch/Dinner (1 meal) . Weekly package for lunch/Dinner (6 meals) – Rs 479 Monthly Package Lunch/Dinner (26 meals) – Rs 1999

10. Rs 169 for Lunch and Dinner (2 meal) . Weekly package for Lunch and Dinner (12 meals) – Rs 929 Monthly Package Lunch and Dinner (52 meals) – Rs 1899 According to AP VAT Act, 2005 Section 4(9)(d), Other than Hotels and Star Hotels category iii( Restaurants, eating places ), responsible for collection of VAT from the customers at the rate of 5% on the value charged in the bills whose turnover during the year is less than Rs. 1.50 crore . So we will be adding the 5% in the total bill for the customer.

11. Menu (Lunch)

12. Menu (Dinner)

13. Target Market The business of selling foods is no longer just about the product. It is now about how to flagship products into full-service leadership. To be a category market leader today, it should compete on brand innovation, customer solutions, and more market penetration. The products and services we will provide will have to meet our customer's needs and desires. We will provide fresh, healthy, nutrition, homemade food prepared in the kitchen in hygienic environment, which is easy to order and delivered to the door steps of our customers with optional menu and economical prices.

14. Our main target market is people staying away from home due to work or studies. The target customers will be males and females of 18-40 years of age group who are staying away from home. These people generally miss home-cooked food and are also becoming more health conscious. The population of Delhi is rising and so are the job opportunities so more and more number people are coming every year to study or find work in Delhi, so the target market of this business is increasing.

15. Marketing Strategy Some low cost marketing strategies that we can adopt at the starting of our business would be: Free Sampling - Providing free samples to our expected clients so they can try our products without any hesitations. Networking - Meeting HR heads of corporates and pitch them to try our services for their employees. Referral - Providing special vouchers and discounts to customers who refer our service to their friends and relatives and help in expanding our customer base.

16. Social Media - It has the biggest potential for marketing in today's time. We will create a big network on social media and interact with our potential customers and be constantly active on social media platforms. Guarantee - We will provide a money back guarantee, if the customers are not satisfied with our service then they can get their money back and they can also visit our kitchen to check if the conditions are hygienic or not. Advertising - We will use low cost advertising methods like giving ads in newspapers, magazines, distributing pamphlets outside colleges etc.

17. S.W.O.T Analysis Strengths Homemade food  Enriched with nutrition’s Fresh and healthy High supply radius Low price Weakness Lack of awareness among customers Wastage of food is possible Largely unorganized segment Opportunities Growing interest in healthy and organic ingredients. Growing demand for high quality takeaway food. Acceptance of the internet as a marketing and customer service medium. Increasing number of working people in Delhi Threats Wastage of food is possible Increase in number of canteen services being provided at workplaces Competition faced from restaurants

18. Conclusion It has been found that customers value hygienic, healthy, and tasty meals. The reasons for people preferring  tiffin system is that they offer a more user-friendly ordering system, provide hygienic and healthy food, offers a variety of food choices at a reasonable cost. The home delivery system is a boon in the modern world. With the added work burden, people are not willing to travel an extra mile to fetch food as going out and eating is considered as a waste of time

19. Food providing services have huge potentials to create employment and livelihood opportunities for low-income community members particularly women. . With a constant influx of people migrating to the city, more so for work and without their families, they miss home cooked food and one option for them is the homemade catering and tiffin service. The distinguishing factor about tiffins is that the food has a home cooked touch to it. The cooks ensure that the food is cooked in a healthy medium and there is minimal use of oil, salt, and spices.