Business Plan (Coffee Shop) presentation

Small coffee shop Business plan.

1. Welcome to all To our group Presentation We are presenting A Business Plan

2. Business Plan Coffee  Shop

3. MATS Coffee Shop Location : Amberkhana , Sylhet

4. About of our Business A coffee shop is a kind of restaurant that sells coffee & tea. → Our Vision:   To be a leading integrated coffee shop service group in country by delivering consistent quality product and excellent customer focused service.  To sell coffee in a fast, friendly environment that appeals to pride conscious health minded consumers.   → Our Mission:  Attaining best in class productivity and efficiency.  Building our brand also.  Reinventing the business continuously through technology and innovation. Reinforcing “The new way coffee shop” by living our values every day. 

5. Products

6. ❖ Espresso Drinks:            • Americano          • Breve         • Cappuccino         • Latte          • Mocha         • Macchiato  ❖ Coffees:                         • Regular Coffee            • Hot Coffee             • Cold Coffee             • Oreo Blend Coffee            • Chocolate Coffee           • Black Coffee             • Kit-Kat Coffee             • World Tour Blend  ❖ Other Drinks:                    •Hot Chocolate            •Hot Tea         •Kid’s Hot Cocoa          •Juice         •White and Chocolate Milk         •Drinks 

7. Market Analysis

8. • Target Market:              My target market will be to anyone who enjoys coffee, but I will mainly target people age 18 and older, both male and female, and who are of the working class. The total population of Connersville is 15,411, and the number of males and females are about the same. There are 11,813 residents over the age of 18.  • Competition:             My major competitors would be Prantho`s Coffee which is located on Central Avenue in Amberkhana . One of the strengths of Prantho`s Coffee would be that they serve coffee and cakes. They have also been in Connersville since 2016 and they are well known. People may also be brand loyal to their coffee. 

9. Marketing Plan

10. 1. Customer Attraction:                                                                    • Good Environment & Weather                                         • Decoration                                         • Membership Card                                         • Discount                                         • Coupons                                         • Wifi   

11. 2. Market promotion:  • Posters: Posters can help us attract attention of customer in an unconscious state while are travelling on road or walking. Pamphlets, flyers put inside newspaper or supplied at door step can be of great help.  • Advertisement: Local Newspaper advertisement would help in raising awareness as well as credulity of the coffee-shop, as Newspaper are being read by mass population and is also trusted upon the facts portrayed by newspaper.   • Online Advertising: Photo and video promotion on Facebook and YouTube can give extra mileage to viral marketing. 

12. Human Resource Management

13. HRM is defined as the process of managing employees in a company and it can be involved hiring, firing, training and motivating employees. An example of human resource management is the way in which a company hires new employees and trains those new workers.  Management:   I. Manager has to work full time from opening hours to closing hours.  II. Creative Coffee Artists have to work 6hours each of them.  III. Waiters have to work 6hours each of them in 2 groups.  Position Members Salary (Each members) Working Hour Manager 1 10000tk 12hrs Creative Coffee Artists 2 6000tk 6hrs Waiters 8 4500tk 6hrs

14. Operation

15. • Our mission is to will provide a friendly, comfortable atmosphere where the customers can receive quality food, drinks, and service at a reasonable price.  • Our café will offer a variety of choices to the customers. Cappuccinos, espressos, regular coffee, soft-drinks, and tea of all sorts will be available.  • Coffee Spot Café will be open from 8:00 A.M. to 10:00 P.M. 7 Days in a Week. 

16. Organization

17. • Automatic Drip Coffee Makers.   • A High-Quality Espresso Machine. • An Industrial Coffee Grinder.  • Milk and Water.  • Refrigeration System.  • Containers, Pumps and Assorted Miscellaneous.  • Ovens, Toasters, and Devices Used for Cooking.   • Security System.

18. Manager Waiter Waiter Waiter Waiter Creative Coffee  Artist

19. Financial Data

20. Partnership and investment  : We have four partners and from the beginning of our business to till now we take all the decisions together. Each of the partners invests 2 lakh taka and our total investment was 8 lakh taka.  The basic purposes of financial projections are:   • Establish the profit potential of the business, given reasonable assumptions  • Determine how much capital the company needs and how it will be used  • Demonstrate the business can generate the cash to operate and re-pay loans 

21. Financial Statement Amount:   We started our business by investing 8 Lakh Taka.  1. Fixed Cost: Security: 300000 Tk Decoration: 150000 Tk Equipment: 150000 Tk Total Fixed Cost: 600000 Tk 2. Variable Cost:   House Rent:1*8000 = 8000 Tk Waiters: 8*4500 = 36000 Tk  Manager:1*10000 = 10000 Tk Cre . Coffee Art.: 2*6000 = 12000 Tk  Raw material = 30000 Tk Electricity bill: 2000*1 = 2000 Tk Wifi bill: 2000*1 = 2000 Tk     Total cost = 100000 Tk (per month) 

22. 3. Financial condition of our business: We have calculated a calculation of 6 months of our business. First two months we don’t get any profit but next month we Break-even point our cost and profit. Day by day we increased our sales and we get profit from our business. We are hopeful that the profit will be increased more and more in future.  Financial condition of first six months  Months  Sales Total Cost Profit 1st  100*30*30=90000 100000 (10000) 2nd 120*30*30=108000 105000 (7000) 3rd 130*30*30=117000 110000 4th 150*30*30=135000 120000 15000 5th 200*30*30=180000 150000 30000 6th 200*30*30=180000 150000 30000 Notes: We assumed we have 100 cup of coffee on an average on daily basis for first month and it will increase next every month. We set our profit 30 taka on every cup of coffee and it will increase every year. 

23. Conclusion:             We planned and started our business with a lot of expectation. Our business is running now. For a successful planning, we are getting profit from our business. Though it is small but we are hopeful that our sell and profit will be increased more in future. From the experience of our business we can say, for a successful business, planning is very important.  

24. Thank You