Business Plan For toys business

B-Plan For toys company

1. …… … TOYS

2. Introduction

3. …… Toys is an exciting start-up company and is initially offering two type of toys:- Fun toys:- With whom children can play which are made up of soft materials. Educational toys:- Which help children’s to develop their mental skills.

4. Empowering Your Beginning

5. Our mission is to deliver high quality, safe, innovative and educational toys to children.

6. To enhance our leadership in retail and wholesale market within and outside boundaries.

7. 51% Own capital :- Rs. 25,50,000 49% Borrowed Capital:- Rs. 24,50,000

8. Cost to bring the product…

9. Calculation Purchase Price converted To Rs. 25,00,000 Freight to Indonesian harbour 5,00,000 Sub Total 30,00,000 10% duty 3,00,000 Sub Total 33,00,000 19% Import VAT 6,27,000 Total 39,27,000 (Cost Per 10,000 pieces)

10. Balance Sheet

11. ASSETS Current assets :- Cash Accounts receivables Inventories Other current assets Fixed Assets :- Land and Building Furniture Total 200000 150000 1700000 150000 5000000 300000 2200000 5300000 7500000 LIABILITIES Current liability:- Account payables Secured loan Fixed liability:- Borrowed capital Own capital Total 1000000 1500000   2450000 2550000 2500000 5000000 7500000

12. Source of finance Magma finance Mudra finance. IFC Owner’s capital

13. Major product segmentation Soft Toys

14. ON THE BASIS OF AGE 0-1 YEAR 1-3 YEAR 3-5 YEAR 5-10 YEAR 10 AND SO ON..

15. ON THE BASIS OF GENDER BOYS GIRLS UNISEX

16. Present scenario

17. Due to patriotic behavior of public we are gaining attraction because of a trustable Indian brand. Inspite of importing from China, our products are imported from Indonesia.

18. Boost in the demand of our products. Increase in the market share of our product. Enhancement of goodwill. Maximization of welfare of Indian society.

19. Management Centralised. Authority and Responsibility. Learning Organisation.

20. CENTRALISED As our company is new in the market so the power is centralised for instance in the limited hands only.

21. Authority and responsibility All the partners are having equal authority and responsibility regarding taking any decisions in the stake of the company.

22. Learning Organisation As our company is new in market so we will learn from our competitors while doing the business in dynamic environment.

23. Strategies Short term strategies

24. Short-term strategies Develop and supply creative, educational, engaging toys. Provide the toys at cheapest rate.

25. Provide customers the toys according to their taste and preferences. Study the competitors and marketers before setting up business.

26. Long-term strategies To cover up the whole market. Motivate other to invest in Indian toy market and manufacture toys in India.

27. To be at the top in Indian toy market and globally. Export the made in Indian toys to other countries. Increase the market share. To achieve and maintain break-even point of the company.

28. Sales & Operations Online sales is available. On Retail outlets. Wholesale.

29. Operations All the Company related Operations are done from the head office situated at Delhi.

30. Short-term :- To make the people familiar with our product in the short time span .

31. Long-term :- To establish our business globally and enhance the goodwill of our company and product internationally.

32. Top market players Chicco Kidzee Liliput Fundooz Chota bheem Barbie Funskul

33. Corporate Social Responsibility (CSR) Charity 1% of total profit. Child Education 2% (after Charity). Import of Eco-Friendly Products. Selling Pocket Friendly Products. Ecofriendly packing.

34. Charity To the slum area children's. To the orphanage children's.