Business Plan (Group- 4 Assignment).pptx

assignment

1. Mini Resort Business Plan Team-4 Batch – 2 November 2023

2. Group-4 Team Members

3. The Current Scenario of the Resort Industry Resorts are one of the critical segments of the hospitality industry. In recent years, we saw them become extremely popular. On the contrary, the reality according to various reports hits differently. 

4. Location for Mini Resort at (Zee Pin Wea)

5. Operational Expenditure & C apital E xpenditure

6. SWOT Analysis Analyzing Opportunities

7. PEST Analysis 6 Latest Political Trends Impacting Business Risk In 2023 1) Economic Policy Changes 2) Changes In Politician Funding 3) Capital Spending 4) Climate Change 5) Inequality And Wages 6) The Fed’s Policy Rates

8. 10 Latest Economical Trends Impacting Business Risk In 2023

9. 8 Social Trends In 2023

10. 8 Technological Trends In 2023

11. Establishing Objectives SMART Objectives Specific: Increase occupancy rates by 40% within the first year. Measurable: Achieve a 30% Financial ROI within first year of operation Achievable: Complete construction and start services within 8 months. Realistic: In accordance with the 2022 Social & Economical survey, more and more people are enjoying short trips rather than long and tiring trips. (Two Good Points (Budget and Time Saving) Time-bound: Reach break-even within the first 18 months of operation.

12. 1) Internal and External Premises  - I nternal premises; Investment = 3,500,000,000 MMK Having different Skill = HR , MKT, ENG, MIS, RPM , PKG , BRW Organized with experienced people = 7 different sections - External premises; 1) Economic conditions 2) Tourism trends 3) Competitor landscape 4) Political and legal factors 5) Environmental factors 6) Social and cultural trends Considering these external premises can help resort businesses adapt our strategies, anticipate market changes, and better meet the needs and expectations of their target customers. DETERMINING PLANNING PREMISES

13. 2) Controllable, Semi-Controllable, and Uncontrollable Premises  Controllable premises; -Marketing strategies -Pricing -Service quality -Facilities Semi-controllable premises ; -Customer satisfaction -Reputation and word-of-mouth -Employee performance Un controllable premises ; -Economic conditions - Natural disasters -Government regulations Understanding and distinguishing between these different types of premises can help resort businesses identify areas where they can take action and make decisions, as well as recognize external factors that are beyond their control but may still impact their operations and success.

14. 3) Tangible and Intangible Premises Tangible Premises ; -Physical infrastructure -Location -Technology and equipment Intangible Premises ; -Brand reputation -Service quality -Guest experience

15. 4) Constant & Variable Premises Intangible Premises ; -Brand reputation -Service quality -Guest experience

16. Identifying Alternative Plans Plan A: Standard resort services (swimming pool, hiking, fishing). Plan B: Only opened as restaurant and swimming pool and rent the space for other small businesses and focus on marketing Plan C: Opened as futsal stadium, mini-restaurant and swimming pool

17. A mini business plan to run a mini resort Plan-A Mini Resort Land Rent for (3 acres) - 30,000,000 MMK License - 30,000,000 MMK Construction & Buildings - 150,000,000 MMK General & Decoration - 50,000,000 MMK Total - 260,000,000 MMK Balanced - 90,000,000 MMK

18. Plan-B (R estaurant and swimming pool and rent the space) Land Rent for (1 acres) - 10,000,000 MMK Licensed Bar Facilities - 15,000,000 MMK Buildings & Decoration - 100,000,000 MMK Food & Beverages - 100,000,000 MMK Swimming Pool - 50,000,000 MMK Total - 2750,000,000 MMK Balanced - 75,000,000 MMK

19. Plan-C ( futsal stadium, mini-restaurant and swimming pool) Land Rent for (0.5 acres) - 5,000,000 MMK Licensed & Tax - 5,000,000 MMK Stadium & Decoration - 50,000,000 MMK Building for Convenience Store - 20,000,000 MMK Swimming Pool - 20,000,000 MMK Hall Building - 100,000,000 MMK Total - 200,000,000 MMK Balanced - 150,000,000 MMK

20. Evaluate & Select the appropriate Alternatives

21. Top Level Management: Director Manager Middle Level Management Assistant Manager HR Manager Lower-Level Resort Management Chefs or Cook Waiter Supporting Staff O rganizational S tructure

22. Identify our target audience : Determine the type of guests we want to attract and tailor our marketing strategy accordingly. Highlight our unique selling points : Identify what sets our resort apart from others and emphasize those features in our marketing campaigns. Create a strong online presence : In today’s digital age, having a strong online presence is crucial. Make sure our resort has a website and social media accounts that are regularly updated with engaging content. Offer promotions and discounts : Offering promotions and discounts can be an effective way to attract new customers and retain existing ones. Partner with local businesses : Partnering with local businesses can help we reach a wider audience and attract more customers.

23. 6.Provide excellent customer service : Providing excellent customer service is key to retaining customers and generating positive reviews. 7.Invest in paid advertising : Paid advertising can help you reach a larger audience and increase brand awareness. 8.Monitor your online reputation : Monitor your online reputation and respond to customer feedback promptly and professionally. 9.Track your marketing efforts : Track your marketing efforts to determine what is working and what is not. Use this information to refine your marketing strategy and improve your results. 10. Stay up-to-date with industry trends : Stay up-to-date with the latest industry trends and adapt your marketing strategy accordingly.

24. Operations Plan Staffing & Training Mention your business’s staffing requirements, including the number of employees, chefs, or other staff needed. Include their qualifications, the training required, and the duties they will perform. Operational Process Outline the processes and procedures you will use to run your resort business. Your operational processes may include housekeeping & maintenance, front office operations, food & beverage options, sales & marketing Equipment & Machinery Include the list of equipment and machinery required for the resort, such as recreational activities equipment, spa & wellness equipment, vehicles

25. Thank You