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1. Massage Therapy Business Plan dr. Intan Rahmadani, Sp.KFR , MM

2. Are you planning to  start a massage therapy business ? Well, massage therapy business is a profitable business that offers healthcare related services to help heal people from some ailment or help them in soothing their muscle soreness, improving their sleep, boosting their immune function, enhancing their mental skills, aiding headache sufferers, alleviating depression, and reducing stress and anxiety. And considering the present situation, where natural healing method is trend, this business has a lot of market.

3. The 4 must-have elements of a business plan Executive summary Marketing plan Key management bios Financial plan

4. Executive summary The executive summary is the ultimate elevator pitch where you introduce the idea for your business, provide background, talk about approach and results, and convey confidence that you will be successful. In the first paragraph , the executive summary should include a description of your business and the customer problem being uniquely solved so the reader understands what you are trying to achieve. The next set of paragraphs — the marketing paragraphs — should include information about the size of the market, sales forecast, demographics of your potential customers and competition, and your competitive advantages. Next are the operations, staffing, and management paragraphs . These demonstrate your or your management team’s leadership and industry experience, along with a few key details about the location, staffing, and operations of your business. The financial section of the executive summary should include the projected income and cash generated during the first three years (or next three years) of your business. If you are seeking funding, you should also include a clear statement of how much money is needed to fund the project. And of this sum, show how much you will be investing yourself versus the amount being sought from the funder.

5. Marketing plan A marketing plan has three main sections: Market analysis Competitive analysis Specific marketing actions

6. Marketing plan: Market analysis There are two main purposes of the market analysis section. First is figuring out how big the market is: You need to know if there will be sufficient customers to buy your product or service so you can generate satisfactory revenue. The second is to describe your potential or ideal customer so you will know how to reach that market when conducting your outreach.

7. Marketing plan: Competitive analysis The point of the competitive analysis section is to make sure you understand what you are up against. This section should list about five competitors and their strengths and weaknesses. Some examples of things to cover when looking at your competitors are: Operating hours Accessibility Pricing Brand reputation Product delivery policy (is it provided free, at cost, or not at all) Complementary products and services

8. Marketing plan: Specific marketing actions The specific marketing actions are developed in your marketing action plan, which is used to implement your business idea. In other words, what are you going to do to drive traffic to your front door — both literally and figuratively? What five marketing steps you will be undertaking?

9. Technology in Marketing

10. Key management bios With a limited track record and usually few assets, the success of a small business is typically a bet on the owner. So this section must convince readers that the bet is a good one. Include a one-page bio on each of the key people involved in your business. Write these bios in a style that demonstrates you’ve “been there, done that” and know how to do it again. You want to demonstrate that you have the technical chops for the business as well as the leadership skills. Where there might be experience or skills gaps, mention how you plan to add others to the team to provide this expertise.

11. Financial plan One of the final elements in your business plan is the financial statements. While the financial plan is a very important section, it’s appropriate for it to come last, because if the executive summary is a discussion of all that is to follow, the financial section is a recap of all that precedes it. The products and services, marketing, operations and personnel sections demonstrate that the business idea is feasible, but it’s the financial section that demonstrates it is viable.