Business_Plan_Running_Shoes_Indonesia_SWOT.pptx

SWOT ANALISYS

1. Business Plan Report Top 5 Local Running Shoe Brands in Indonesia (2025)

2. Introduction Indonesia’s local running shoe market is growing rapidly. Several homegrown brands have gained traction among runners, offering affordable yet innovative alternatives to global brands. This report highlights the Top 5 local brands with potential for business expansion.

3. Top 5 Local Running Shoe Brands 1. 910 Nineten – Running specialist with advanced tech. 2. Ortuseight – Popular multisport brand with strong running line. 3. MILLS – Expanding from apparel into running shoes. 4. Jogflow – Mid‑range running shoe for recreational runners. 5. Radars – Entry‑level, affordable brand for beginners.

4. 910 (Nineten) - Focus: Running & trail performance shoes - Strength: Sponsorship of local athletes - Example Models: Geist Ekiden, Haze Vision, Kishi-Run Flow - Market Position: Premium local brand

5. Ortuseight - Focus: Multi-sport shoes, with strong running lineup - Strength: High popularity and wide availability - Example Models: Hyperglide 3.1, Hyperfuse 3.0, Hyperblast 2.0 - Market Position: Mid to premium

6. MILLS - Focus: Originally sports apparel, now expanding to footwear - Strength: Established brand identity in sports - Example Models: Enerstrike, Enermax, Dynaplate - Market Position: Mid-range contender

7. Jogflow & Radars Jogflow: - Target: Recreational and budget-conscious runners - Example Model: Jogflow 500.1 - Market Position: Mid-range Radars: - Target: Entry-level runners, affordable option - Example Model: Radars Local Running Shoe - Market Position: Budget-friendly

8. Business Recommendations 1. Focus on premium segment with 910 & Ortuseight partnerships. 2. Explore mid-range products with MILLS and Jogflow. 3. Leverage affordable options like Radars for mass market. 4. Develop R&D to match cushioning & stability tech of global brands. 5. Build strong marketing via athlete sponsorship and digital presence.

9. Market Positioning of Local Brands

10. Brand Comparison Table Brand Price Range (IDR) Target Market Position 910 Nineten 800K – 1.5M Serious runners / athletes Premium Ortuseight 500K – 1.2M Mass market & athletes Mid-Premium MILLS 300K – 800K General sports / runners Mid-range Jogflow 500K – 700K Recreational runners Mid-range Radars 150K – 300K Beginner runners / budget Entry-level

11. SWOT Analysis - 910 Nineten Strengths: Strong R&D, athlete sponsorship, premium positioning Weaknesses: Higher price point, limited mass-market penetration Opportunities: Growing demand for local high-performance shoes Threats: Competition from global brands (Nike, Adidas, Asics)

12. SWOT Analysis - Ortuseight Strengths: Popular local brand, strong multi-sport presence Weaknesses: Not fully specialized in running Opportunities: Expand high-performance line, digital marketing Threats: Price competition, brand dilution from multi-sport focus

13. SWOT Analysis - MILLS Strengths: Established in sports apparel, growing recognition Weaknesses: New in footwear, limited reputation in running Opportunities: Cross-sell apparel + shoes, growing mid-range market Threats: Intense competition from Ortuseight and Jogflow

14. SWOT Analysis - Jogflow Strengths: Affordable mid-range pricing, decent reviews Weaknesses: Limited innovation, brand awareness still low Opportunities: Target recreational runners, expand online presence Threats: Price war with Radars and international budget brands

15. SWOT Analysis - Radars Strengths: Ultra-affordable, accessible to beginners Weaknesses: Low innovation, durability concerns Opportunities: Mass market growth in entry-level segment Threats: Easily substituted by budget international shoes