business plan SME PRESENTATION.pptx

business plan

1. WELCOME TO OUR PRESENTATION Topic Name: Business Plan NAME ID Roman Miaji 221221016 Shahriar Rifat 221221002 Mst .Israt Jahan Meem 221221024 Habibur Rahman Litun 221221007

2. PRESENTED BY ROMAN MIAJI 221221016 OUTLINE What is business? Business Description: Objective:

3. What is business? Businesses are all about producing items or services to sell, meeting a particular need for society, and are mainly concerned with profit. Though their main focus is being profitable, businesses also focus on meeting societal needs and reaching common goals.

4. Business Description: Perfume Perfect is an innovative company dedicated to crafting high-quality, luxurious perfumes that captivate the senses and inspire confidence. Our perfumes are created using premium, sustainably sourced ingredients to ensure an exceptional fragrance experience. We are located in Munshigonj , Bangladesh. Objective: Our goal is to become a market leader in the perfume industry by offering unique, memorable scents that cater to diverse consumer preferences. We aim to educate consumers about the benefits of sustainably sourced ingredients and build strong relationships with businesses and communities to promote the widespread adoption of environmentally responsible fragrance solutions. Our motto is "Scent the World with Elegance."

5. PRESENTED BY SHAHRIAR RIFAT 221221002 OUTLINE Market Description Key Features Competitors Market Approach

6. Market Description: The perfume market is broad, but we are currently targeting : Retail Stores: Perfume retailers and department stores looking for exclusive, highquality fragrances to offer their customers. Online Marketplaces: Ecommerce platforms that want to expand their luxury product lines with premium perfumes. Corporate Clients : Businesses seeking bespoke fragrances for promotional events, corporate gifts, and brand enhancement. Boutiques and Specialty Shops: High-end boutiques that cater to clientele looking for unique and luxurious scents. Key Features : Premium Quality: Crafted from sustainably sourced ingredients to ensure the highest quality and longevity. Unique Scents: Each perfume is a carefully curated blend of notes that create a distinctive and memorable fragrance. Ecofriendly: Committed to using environmentally responsible practices in sourcing and production. Luxurious Packaging: Elegant, reusable packaging that reflects the sophistication of our brand.  

7. Competitors Currently, there are several well-established competitors in the perfume industry, including: Luxuria Fragrances: Known for their extensive range of luxury perfumes, focusing on unique scent combinations. Aroma Essence: Specializes in natural and organic perfumes, appealing to environmentally conscious consumers. ScentSational : Offers a wide variety of perfumes with a strong online presence and loyal customer base. Fragrance Haven: Renowned for their custom fragrance services, allowing customers to create personalized scents. Perfume Palace: A longstanding player in the market, known for their classic and timeless fragrances.   Market Approach Our market approach is comprehensive, targeting both individual consumers and businesses:

8. PRESENTED BY MST.ISRAT JAHAN MEEM 221221024 OUTLINE Target Audience. Marketing Strategy. Sales Forecasting.

9.   Target Audience : Individuals: Consumers looking for unique, high-quality perfumes that reflect their personality and style. Businesses: Companies seeking custom fragrances for branding, corporate gifts, and promotional events .   Marketing Strategy : Traditional Marketing: Print advertisements in luxury magazines, collaborations with highend retailers, and participation in fragrance trade shows. Digital Marketing: A robust online presence through a userfriendly website, social media campaigns, and collaborations with influencers and bloggers. Partnerships: Collaborations with ecofriendly organizations and local businesses to promote sustainable practices and expand our reach.

10. Months Sales Total Sales January March 8,000 * 3 24,000 April May 10,000 * 2 20,000 June November 8,000 * 6 48,000 December 10,000 10,000 Total Sales 102,000 Sales Forecasting We project an average of 8,000 units sold per month, with seasonal increases during key periods such as holidays and special events.

11. PRESENTED BY HABIBUR RAHMAN LITHUN 221221007 OUTLINE Pricing Strategy To run Perfume Perfect efficiently and effectively,

12. Pricing Strategy Our pricing strategy is based on a detailed cost analysis and a desired profit margin: Cost per Product: 500 TK Desired Profit Margin: 30% Final Price Calculation: Cost Analysis: Raw Materials: 250 TK Labor: 100 TK Packaging: 50 TK Overheads (marketing, distribution, etc.): 100 TK Total Cost: 500 TK Final Price: 500 TK + (500 TK * 30%) = 650 TK   By carefully managing our costs and maintaining a strong focus on quality and sustainability, we aim to position Perfume Perfect as a premium brand in the competitive perfume market.  

13. To run Perfume Perfect efficiently and effectively, we will need a diverse team of professionals, each bringing their expertise to ensure the production and sale of high-quality perfumes. Here is a hierarchical structure of the types of workers needed: Executive Management 1. Chief Executive Officer (CEO) Responsibilities : Overall strategic vision, company leadership, decision-making, and business growth. 2. Chief Operating Officer (COO) Responsibilities : Day-to-day operations, overseeing production, logistics, and ensuring operational efficiency. Senior Management 3. Chief Financial Officer (CFO) Responsibilities : Financial planning, budgeting, accounting, and financial reporting. 4. Chief Marketing Officer (CMO) Responsibilities : Marketing strategy, branding, advertising, and public relations. 5. Chief Technology Officer (CTO) Responsibilities : Overseeing technology development, IT infrastructure, and innovation.

14. Middle Management 6. Production Manager Responsibilities : Managing the production process, ensuring quality control, and maintaining production schedules. 7. Sales Manager Responsibilities : Developing and implementing sales strategies, managing the sales team, and achieving sales targets. 8. Marketing Manager Responsibilities : Executing marketing campaigns, managing social media, and coordinating with the CMO. 9. Research and Development (R&D) Manager Responsibilities : Overseeing the development of new fragrances, conducting market research, and improving existing products. 10. Human Resources (HR) Manager Responsibilities : Recruitment, employee relations, training, and development. 11. Supply Chain Manager Responsibilities : Managing suppliers, procurement, inventory, and logistics. Specialist Roles 12. Perfumers (Fragrance Chemists) Responsibilities : Creating and developing new fragrances, blending essential oils, and ensuring product quality.