business principle of marketing and its types

this ppt contains introduction, types and its explanation

1. PRINCIPLES
OF MARKETING
By RAKSHA

2. What are marketing
principles?
Marketing principles are methods and techniques for promoting a product, service or brand.
Organizations often use marketing principles to promote and position their products and
services, hoping to increase revenue, drive sales, enhance brand image and improve
customer retention. Depending on the specific marketing objective, organizations may use a
variety of marketing principles independently or in combination.

3. Types of marketing
principles
1. Price
2. Product
3. Place
4. Promotion
5.process
6. Physical evidence
7. People

4. The price of a product or service can influence many
elements of a business, from profit margin to the types of
discounts and special offers you can offer your customers.
Understanding how to price a product or service for
maximum promotional benefit is an important step when
considering marketing principles. Often, the price principle
of marketing revolves around the primary idea that
customers want to feel a product or service is worth what
they pay. 1. Price
Fradel and Spies

5. Products help marketing teams promote their offerings in a way
that best relates to their target audience. Many marketing teams
use this principle to consider their products and services from the
perspective of their target audience. This can help provide insight
about which benefits would be most effective when emphasized in
a campaign. Questions that may help when thinking of your
products and services from the perspective of your audience could
include:
What are the customer's needs?
What is the quality of the product?
How is this offer different from similar offers?
How safe is this product or service?
2. Product

6. Place is a principle that refers to bringing your
products and services to your target audience. In
some cases, place refers to the location your
offers are available for purchase. This could
include a retail website or a traditional
storefront. In other cases, place refers to the
geographical location of your target audience.
Understanding the ways in which your
customers can make purchases and the areas in
which they live can help you make marketing
decisions that increase the accessibility of your
products and services. 3. Place

7. 4. Promotion
Promotion incorporates marketing efforts
that ensure your target audience is aware of
your products and services. It may involve
brand awareness campaigns and
advertisement strategies. The promotion
principle involves communicating with your
target audience through different channels
and adjusting your messaging to match the
communication style of different segments
within your market.

8. Process refers to the experience of purchasing
products and services from start to finish. It's
important to note the process of purchasing,
receiving and using a product or service when
considering marketing principles in order to ensure
effective promotional strategy during each
interaction with your target audience. The ease and
satisfaction customers feel at the end of your
process can greatly influence sales, customer
retention and lead generation.

9. The people principle of marketing refers to the employees and team
members of an organization. This principle considers people to be living
promotional tools with the ability to increase brand awareness,
enhance brand image and provide excellent customer service. A
marketing team made up of individuals with skills, talents and areas of
expertise that align with your organization's objectives can contribute
to the success of your promotional efforts.
6. People

10. Physical evidence refers to the elements your customers see when
interacting with your brand or business. This includes both physical
locations and digital platforms, like websites social media pages.
The physical evidence principle of marketing is an important part of
ensuring that each interaction your customers have with your
organization, products or services makes a positive impression.
7. Physical
evidence

11. THANK
YOU!