Business proposal

1. BUSINESS PROPOSAL
ON
“ HOME MADE CHOCOLATE DELIVERY ”
A report submitted to IIMT, Greater Noida as a partial fulfillment
of full time Post Graduate Diploma in Management.
Submitted To: Submitted By:
Dr. D.K. GARG, SANHITA NANDY
Chairman ENR NO – HRR 3042
IIMT , Greater Noida ANKITA SHUKLA
ENR NO.-HRR 3037
15
TH
BATCH (HR)
Ishan Institute of Management & Technology
2, Knowledge Park – 1, Greater Noida, Dist.-G.B.Nagar (U.P)
Website: www.ishanfamiy.com
E-Mail: [email protected]

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2. TABLE OF CONTENT
S.No TOPIC PAGE No….
1. PREAMBLE 3
2. PURPOSE OF STUDY 4
3. VISION 5
4. MISSION 5
5. BUSINESS HISTORY 6
6. LOCATION 6
7. WHY WE INTERESTED IN THIS
PROJECT
7
8. PRODUCT 8
9. MAN POWER REQUIREMENT 9
10. MACHINARY REQUIREMENT 9
11. TECHNICAL KNOWLEDGE 10
12. MAJOR COMPITETOR 11
13. FUTURE PLANS 12
14. INVESTMENT 13-15
15. LEGAL ASPECT 16
16. PLANT LAYOUT 17
17. CONCLUSION 18
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3. PREAMBLE
Chocolate is very good for heart. Every connoisseur know that chocolate can be either
bitter or sweet chocolate manufactured from cocoa. Chocolate is derived from the
cocoa bean, one of the most concentrated sources of flavone’s, a subgroup of the
natural antioxidant plant compounds called falconoid, found in tea ,red wine,
tomatoes, and other foods believed to reduce the risk of cardiovascular disease.
The cocoa bean- the heart of the sweetest delicacy in the world- is bitter. Many types
of processed cocoa products, mainly chocolate, are available today: dark chocolate,
which contains the highest concentration of cocoa; milk chocolate with a lower
concentration of cocoa; and white chocolate. On the basis of this broad distinction,
the health benefits ascribed to chocolate relate nearly exclusive to the dark,
bittersweet- tasting chocolate and to products with a cocoa content of 60% or more.
This is why, up to 18
th
century some native tribes ate only the sweetish flesh of the
cocoa fruit. Cocoa trees can, in fact, grow to a height of 50 feet but, to simplify the
harvesting of the crop, they are usually pruned back to a height of 20 feet or so.
Chocolate is a very delicious and very liked by children and teenagers. The business
of chocolate industry is very booming and growing business. Chocolate go through
different process than convert from cocoa to chocolate. Chocolate is the third highest
daily source of antioxidants, preceded by coffee and tea.
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4. PURPOSE OF THE STUDY :
We are pursuing a professional course which makes us to learn manage things. Thus this
project is also an practical experience of knowing how to do best implementation of
various ideas in setting up the business & create innovations.
It also helped us to tackle various adverse situations and different types of unfavourable
situations. This will again enhance our risk management quality.
Through this project we have understood that what are the core factors that a business
man has to look after in order to make the business a successful one.
So, we can say that this project made us to know each & every tits & bits of a business.
Thus, this project proved to be a very beneficial one for us.
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5. VISION STATEMENT
“To make the world feel delighted”
MISSION STATEMENT
“To produce valued products by cultivating the creativity
satisfying the customers”
OBJECTIVES:
Our business comprisesof the following objectives:
1)To provide good quality chocolate.
2)To insure that our consumers and happy with the chocolate.
3) Make our products popular among the youth class.
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6. BUSINESS HISTORY
A business in term of what to satisfy and how to produce the satisfaction identifies the
substance of what a company does to create value of its customers. A product or service
becomes a business only when it satisfies a need or want; without demand for the product
there is no business.
Delight chocolate will concern about quality production and concentrate on valuable
service for its customer. We will choose that flavor that is very popular among the youth
because we know that whatever chocolate are in market now a day they emphasize on
delicious taste….solely focusing on the taste and flavor to flatter the children , teenagers
and youth. Profits will be earned via the sale of our product. Our pricing structure will
remain flexible, as we will implement suggested retail pricing on common brands as well
as the standard practice of key stoning prices. Additionally, we will utilize a value- based
pricing structure, which measures the value of our products to our customers such as easy
access, quality, customer service and taste to our target consumer.
LOCATION
We have established CHOCO DELITE in kanpur at naveen market. we have chosen this
location because the distance of local market is not so far & competition is comparatively
is less.
Moreover the rate of the land is also comparatively less. this location will help us to
access the raw materials very easily.
Another facilitating factor is that this location provides a number of residential areas
which acts as a superb market for our business.
all these factors made this area a grand place to start up our business.
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7. WHY WE ARE INTERESTED IN THIS BUSINESS
In our opinion it is very beneficial area because chocolate industry is ever demanding
industry if we look at food and beverage world so we would find that chocolate has
important place in customer minds .It is well known that chocolate is very popular among
kids, teenagers, youth of the world so, the demand of chocolate cant be laid down .
Whenever any connoisseur goes for pudding cake and ice cream different verities of
chocolate is used. Turning cocoa seed into chocolate requires time, effort and artistry. Its
a fascinating process and take you from tropical reinforces to glaming factories. The
availability of machine for making chocolate is so easy and these machines are fully
automatic and especially very advance. Chocolate is the only edible item which is most
likely by nit only children but also all youth. Know day’s chocolate is mostly used by
every one and in every occasion it is never ending business and the machines which are
used for making chocolate are most advance and easily available. The requirement of
land and other raw material are easily available.
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8. PRODUCTS :
CHOCONUT
MIXED FRUIT CHOCOLATE
CRUNCHY MUNCHY
COCOA COFFEE
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9. MAN POWER REQUIREMENT:
1 Receptionist: One who is supposed to maintain the database of all our
customers & the track of our delivery & supply.
1 Tele-caller: One who is there to attend our customers & take the orders placed
by them. Moreover its his/her duty to take the feedback of our service from the
customers.
3 Cooks: They plays the main role as they are concerned with the manufacturing
department.
2 Assistant: They are there to help the cooks in their job.
1 electrician: To take care of any electrical mishappening this person is
appointed.
1 security guard: He is there for the security & protection of the above
mentioned persons.
MACHINERY REQUIREMENT:
Grinder:
The cocoa beans are obtained from the suppliers are need to be smashed into fine
particles for which it is required. Hence there are 3 grinders in our firm for uninterrupted
production.
Roaster:
The liquid mixture when placed into the moulds , they are required to be baked to get the
actual flavor & shape. This device solves our purpose.
Electric Oven:
To convert the raw materials into a cooked sediment we require the help of this device.
Moulds:
These are of various shaped device which helps us to give the ultimate shape to our
chocolate like square, heart-shaped,round,oval,etc
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10. TECHNICAL KNOWLEDGE
Any business runs on different base through different determinant. Different strong
pattern make it soundful e.g manpower, material, money, knowledge, skill, attitude. The
above factor play important role to run a business successfully. As we know that
technology is one of the important aspect of any business.
If business is not technically sound so, it would not dark horse in
business world .Technical aspect of any business should be very strong. Our business will
include different technology such as-
1. Computer
2. Telephone
3. Electricity
4. Machine
5. Fire
6. Internet
If we talk about technological aspect of business the use of electric,
computer, internet come first .To establish our business in a systematic manner we
would take help of our engineering department would help us to maintain a good data
base system because it would design a software which would contain following
information.
·All information about manpower
·Records of exist department in our business that how many department we have
in our offices.
·Record about raw material.
·Records about employee at officer, worker level.
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11. MAJOR COMPETITORS
SUNRISE EXPORT INTERNATIONAL
Manufacturer, supplier and distributor of chocolate flavors chocolate bakery flavour,
cooking chocolate flavors etc.
Address:128/121,K Block Kanpur ,Uttar Pradesh 208011,India
Phone(91)-(512)-3200572
Mobile/Cell Phone- 9889540215
Website:http//www.indiamart.com/company/107391
THE CHOCOLATE BOUTIQUE
Manufacturers of a range of healthy and truffle chocolate milk chocolate.
Address: 9DDA Market Chittranjan Park ,New Delhi
Delhi 110 019,India
Phone:+ (91)-(11)-9810432830
Mobile/Cell phone: [phone]
Website: http//www.indiamart.com/company/54348

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12. FUTURE PLANS:
CHOCOLATE CAKE
INTERNATIONAL MARKET
COOKIES
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13. INVESTMENTS:
FIXED COST
VARIABLE COST
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S.NO PARTICULARS AMOUNTS
1 Machines 1,50,000
2 Electrical &Electronic Appliance(Fridge, Inverter,
Computer, Printer etc)
80,000
3 Stationary & Packing Materials and others30,000
4 Registration / licence 5000
5 Cash in hand /bank 1,00,000
6 Transportation vehicle 2,00,000
7 Brand Promotion / Advertisement 1,00,000
TOTAL 6,65,000
S.No. Particulars ApproximateInvestment
1 Shop Rent 46,000
3 Salary of staff 43,500
4 Stationary 8,000
5 Electricity 15,000
6 Telephone/ Internet 10,000
7 Miscellaneous&Incidental 1,000
TOTAL 1,23,500

14. CASH PAYMENT & RECEIPT:
PAYMENT AMOUNT(Rs) RECEIPT OF
CASH
AMOUNT(Rs)
Shop Rent 46000 Sales 5,50,000
Salary of staff43,500
Stationary 8000
Electric City15500
Telephone /
Internet
9500
Miscellaneous
exp
1200
Income tax
@20%
1,10,000
B.E.P Analysis
B.E.P = Fixed cost / sales – variable cost
Fixed cost –6,65,000
Electricity-15,000
Stationary-8000
Rent-46,000
Salary of staff-43,500
Telephone-9500
Miscellaneous-1200
TOTAL=788200
B.E.P=665000/550000-123500
=665000/426500
=1.56
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16. LEGAL ASPECT OF BUSINESS
What legislation applies to a chocolate making business?

If we are starting a new business, rather than taking over an existing one, we will need to
obtain planning permission from the local planning authority.
Fire Safety
All employers must comply with fire safety regulation – this means carrying out a fire
risk assessment at your premises and putting in place fire precaution measures. These
could include fire alarm system and extinguishers as well as clearly signed escape routes.
If we have fivponsie or more employees our fire risk assessment must be written
down .We’re responsible not only for the safety of our staff but also of anyone who might
be on our premises, like customers or suppliers. The Department for communities and
local Government have produced several helpful guides for business.
Health and safety
We must make sure that you comply with legislation covering all aspects of work place
health and safety. Any businessmen have a duty to ensure the health and safety at work of
our self and any employees. If we have more than five employees we must prepare a
written health and safety policy statement. Specific regulation covers such things as the
safety and maintenance of equipment –such as hand and power tools - and the use of
protective gear when appropriate. We should contact our local environmental health
department for advice and guide.
Hazardous Substance
A chocolate make might use various hazardous substance and specific regulations cover
their use, storage and disposal .Ensure that any employee’s exposure to potentially
harmful substances is minimized. This might involve precaution such as using gloves to
limit exposure of the skin to cleaning chemicals. Hazardous substances must also be
stored correctly.
Data Protection
If we keep records of customers’ details, we need to register with the information
commissioner.
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17. PLANT LAYOUT
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18. CONCLUSION
Our business deals in chocolate business consisting of sweet and delicious product.
Choco Delite industry is a small venture and on its initial stages. The location is very
convenient for its target customers. It is locted in the heart of its target market.
The unique corner of Choco Delite is that it is accessible for its target market which is
the main point of focus. It can easily interact with its customers leading to various
improvements in its operations and also better understand the changing preferences of its
target customers.
There are various clients who help to get more clients as they are very much satisfied
with our services.
The set future plans are going to be implemented very soon to get further success in our
mission.
As chocolate is a perishable item so we need to maintain various standards & policies in
its production.
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