business_proposal_dhup_thumbadiya_ppt.pptx

Homely Bites is a subscription-based home-cooked meal delivery service offering authentic Gujarati cuisine to professionals, students, and families in Ahmedabad. Founded by Dhup Thumbadiya, the business focuses on providing healthy, affordable, and traditional meals made with local ingredients. With a strong emphasis on quality, hygiene, and community employment, Homely Bites aims to bring the comfort of “ghar jaisa khana” to every customer’s doorstep through convenient subscription plans and personalized meal options.

1. Homely Bites: Authentic Gujarati Meals Executive Summary Business Concept: Subscription-based home-cooked meal delivery specializing in authentic Gujarati cuisine. Mission: Provide nutritious, traditional meals that feel like home. Vision: To become Ahmedabad’s most trusted source for healthy, authentic Gujarati meals. Financial Snapshot: Investment Required: ₹5.2 lakhs Break-even: 8–10 months Year 1 Revenue: ₹18.5 lakhs Target: 150+ meals/day by Month 6 Funding Request: ₹5.2 lakhs for setup, staffing, and marketing

2. Company Overview Founder Dhup Thumbadiya – Food enthusiast & business graduate Background Inspired by the need for homely food options for students and professionals. Core Values Authenticity | Quality | Health | Community | Customer Focus Unique Proposition Exclusive Gujarati cuisine with personalized meal plans & subscription model

3. Services Offered 1 Daily Meal Subscriptions Gujarati Thali (roti/rice, 2 sabzis, dal, salad, buttermilk, sweet weekly) Options: Jain, diabetic, high-protein, low-sodium, vegan 2 Specialty Plans Weekend Feast | Festival Specials | Breakfast Packages 3 Corporate Catering Office lunches | Meeting meals | Bulk orders 4 Occasion Services Birthdays, family events, festive kits 5 Value-Added Services Nutritional consultation | Recipe sharing | In-house spice/grocery packs

4. Target Market & Opportunity Market Size & Trends Market Size: ₹36,000+ crore Indian food delivery industry, 15% annual growth Trends: 40% rise in demand for hygienic, home-style food post-COVID Primary Segments 1 Young Professionals Health-focused, convenience seekers 2 Students Affordable home-style food 3 Families Consistent quality, customization

5. Competitive Advantage Authentic Gujarati specialization Healthy, balanced meals Subscription-based loyalty model Local sourcing & employment Tech-enabled delivery & customer engagement

6. Marketing Strategy Phase 1 (Launch) Free tasting sessions Social media campaigns Referral offers IT company tie-ups Phase 2 (Growth) Influencer collaborations Festival marketing Loyalty rewards Phase 3 (Scale) Gym & yoga partnerships Franchise model Media features

7. Operations Plan Kitchen Setup 800 sq. ft. FSSAI-approved central kitchen Capacity: 300–500 meals/day Equipment: Commercial range, refrigeration, packaging Process Prep: 5–7 AM Cook: 7–10 AM Deliver: 11–2 PM Strict hygiene & HACCP compliance Staffing Kitchen: 6 Operations: 4 Admin/Marketing: 2 Training: FSSAI, customer service, tech use

8. Financial Overview Initial Investment – ₹5.2 lakhs Kitchen Setup 1,80,000 35% Tech Development 85,000 16% Inventory 65,000 13% Salaries (3 months) 1,50,000 29% Marketing 75,000 14% Legal/Contingency 30,000 6% Year 1 Projection: Revenue: ₹18.5 lakhs Break-even: 8–10 months Monthly profit (by Month 12): ₹2.8 lakhs

9. Pricing Structure Individual Plans Basic Thali: ₹85–₹95/meal Premium Thali: ₹108–₹120/meal Health Plan: ₹99–₹110/meal Corporate Plans ₹70–₹80 per meal (bulk) Event Catering: ₹125–₹185/person

10. Future Plans & Expansion Expand to Surat, Vadodara, Rajkot within 2 years Develop franchise model by Year 3 Launch packaged Gujarati snacks & spice blends Introduce eco-friendly packaging & sustainable sourcing Contact Information Dhup Thumbadiya Founder – Homely Bites: Authentic Gujarati Meals 📍 15, Satellite Road, Ahmedabad – 380015 📧 [email protected] 📞 [phone]