business proposal : WayStar & Co.pptx.pdf

Business proposal for a small food business

1. Business Proposal:
Launching a Small Food
Business Partnership
A Strategic Partnership for Growth and Market Innovation
Presented by Birva Khakhi, Founder & CEO (WayStar & Co.)

2. Executive Summary: A Recipe for Mutual Success
We are seeking a strategic partnership with WayStar & Co. to launch a fresh, local food venture focused on quality, affordability, and
supreme convenience. This collaboration will deliver delicious, healthy meals to a high-demand market while driving substantial
mutual growth.
Quality and Freshness
Focusing on locally sourced
ingredients for exceptional taste and
nutritional value.
Affordable Excellence
Offering premium products at
competitive prices, attracting price-
sensitive consumers.
Strategic Synergy
Leveraging WayStar & Co.'s
established network and resources
for rapid scaling and market
penetration.

3. The Opportunity: Tapping into High-Growth Sectors
The market conditions indicate a prime opportunity for a new, consumer-focused food offering, specifically targeting the demand for quick,
healthy, and high-quality meals.
Rising demand for quick, healthy food options, particularly in high-density urban
areas like [location/market], driven by faster-paced lifestyles.
Significant market growth: The UK food-to-go sector is currently valued at a
substantial £2 billion and continues to grow at an impressive 10% annually,
indicating strong consumer appetite.
We have identified a critical gap: There is a lack of genuinely affordable and
nutritious meal choices available to busy professionals and students during
peak times.
Our model addresses the demand for convenience without
compromising on health or budget.

4. Our Concept & Unique Selling Points (USPs)
Our business concept is built around four key pillars that ensure market appeal and competitive advantage.
Curated Menu
Featuring fresh, locally sourced ingredients to create diverse
options, including gourmet sandwiches, vibrant salads, and
appealing vegan/vegetarian dishes.
Value Pricing
Strategic pricing maintained 10-15% below the current market
average to secure customer loyalty and attract price-sensitive
consumers quickly.
Seamless Convenience
Prioritising rapid in-store service complemented by robust online
ordering and efficient delivery options for maximum customer
accessibility.
Commitment to Sustainability
Implementing eco-friendly, compostable packaging and
proactive waste reduction initiatives throughout our operations.

5. Target Market & Insights: Who We Serve
We are targeting a defined demographic segment known for high consumption of ready-to-eat meals and a preference for digital engagement.
Health‑Conscious Consumers
Health‑Focused
Professionals
Health‑Focused
Students
Core Target
Market

6. Marketing & Sales Strategy: Building Brand
Presence
Our strategy focuses on high-impact, targeted campaigns and community engagement to drive immediate
awareness and long-term customer retention.
1
Digital Campaigns
Targeting platforms like Instagram and TikTok, utilising compelling visual content and localised
ads to reach our core demographic.
2
Local Partnerships
Collaborations with local institutions (gyms, offices, universities) for exclusive promotional offers
and bulk ordering opportunities.
3
Loyalty Programme
Implementing a user-friendly digital loyalty scheme to reward repeat customers and foster a
strong sense of community.
4
Sampling & Pop-Ups
Regular presence at high-traffic locations to offer product samples, collect direct feedback, and
rapidly build brand recognition.

7. Operations & Team: Maximising Efficiency
Our lean operational structure and focus on technology ensure quality control, speed, and responsiveness to customer needs.
The Core Team
Led by experienced chef Vikrant, possessing 9 years of high-volume
experience in the food industry.
Agile, small kitchen setup designed for maximum output and minimal waste.
Dedicated customer service team trained in exceptional service delivery and
quick issue resolution.
Logistics & Technology
Efficient supply chain established with multiple trusted local suppliers for
guaranteed freshness and cost-effective procurement.
Use of modern POS and integrated order management software for
streamlined online and in-person transactions.

8. Financial Projections & Investment Request
We are seeking initial investment to secure our foundational operations and accelerate market entry, providing a strong return within the first year.
1 year
Break-Even Target
Achieving operational break-even within the first
year of trading, demonstrating rapid viability.
£30,000
Initial Investment
Required for essential items: kitchen equipment,
initial marketing spend, and critical working capital
reserves.
20%
Net Profit Margin
Projected net profit margin by the end of Year 1,
supported by efficient operations and competitive
sourcing.
The projected revenue for Year 1 is estimated at £30,000. Detailed ROI and partnership benefit models for WayStar & Co. are available upon request.

9. Benefits to WayStar & Co.: Shared Growth
Partnering with us offers WayStar & Co. immediate, low-risk access to a dynamic and growing food market segment.
De-Risked Market Entry
Access a high-growth sector with minimal capital risk,
leveraging our established operational plan and expertise.
Enhanced Brand Value
Align your brand with a visible, community-focused
business known for sustainability and quality ingredients.
Financial Opportunities
Potential for revenue sharing agreements, or exclusive
supply contracts that secure a new income stream for
WayStar & Co..
Future Expansion
A proven pilot model for jointly exploring expansion into
new geographic locations or product channels.

10. Next Steps & Call to Action
We are ready to commence planning immediately to achieve a rapid launch and capitalise on the
current market opportunity.
Pilot Launch Proposal
We propose initiating a fully supported pilot launch within the next 3 months to test and
validate our market fit.
Joint Strategy Session
Scheduling a dedicated session to finalise all operational details, partnership terms,
and procurement strategies.
Open to Customisation
We are keen to receive your feedback and are fully prepared to tailor the
partnership structure to best meet WayStar & Co.'s strategic objectives.
Let’s create a delicious future together — thank you for
your consideration!